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The differences between marketing analytics managers and events marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing analytics manager and an events marketing manager. Additionally, a marketing analytics manager has an average salary of $109,994, which is higher than the $80,575 average annual salary of an events marketing manager.
The top three skills for a marketing analytics manager include digital marketing, marketing analytics and tableau. The most important skills for an events marketing manager are digital marketing, event planning, and project management.
| Marketing Analytics Manager | Events Marketing Manager | |
| Yearly salary | $109,994 | $80,575 |
| Hourly rate | $52.88 | $38.74 |
| Growth rate | 10% | 10% |
| Number of jobs | 125,458 | 113,348 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 83% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing analytics manager is responsible for analyzing the effectiveness of marketing campaigns based on performance indicators, following the market trends statistics to develop strategic procedures to improve the company's brand image. Marketing analytics managers identify business opportunities through researching current customer demands to boost revenues and increase the business' profitability. They also develop cost-reduction techniques, negotiating with trusted suppliers and third-party vendors with high-quality resources and materials for production. A marketing analytics manager must have excellent communication and organizational skills, especially on monitoring sales data and implementing techniques to maximize productivity and efficiency of staff.
An events marketing manager specializes in overseeing the events marketing operations in a company, aiming to improve brand awareness and reach sales targets. Their responsibilities revolve around developing concepts and strategies, liaising with suppliers and other external agencies, coordinating different departments, and utilizing resources. An events marketing manager may also perform clerical tasks such as producing progress reports, preparing presentations, responding to inquiries and concerns, monitoring the budget, and managing schedules. Furthermore, as a manager, it is essential to lead and encourage the team, all while adhering to each project's deadlines and goals.
Marketing analytics managers and events marketing managers have different pay scales, as shown below.
| Marketing Analytics Manager | Events Marketing Manager | |
| Average salary | $109,994 | $80,575 |
| Salary range | Between $82,000 And $146,000 | Between $59,000 And $108,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Meta |
| Best paying industry | Pharmaceutical | Technology |
There are a few differences between a marketing analytics manager and an events marketing manager in terms of educational background:
| Marketing Analytics Manager | Events Marketing Manager | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 83% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing analytics managers' and events marketing managers' demographics:
| Marketing Analytics Manager | Events Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 59.9% Female, 40.1% | Male, 25.4% Female, 74.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |