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The differences between marketing analytics managers and market researchers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing analytics manager, becoming a market researcher takes usually requires 4-6 years. Additionally, a marketing analytics manager has an average salary of $109,994, which is higher than the $52,309 average annual salary of a market researcher.
The top three skills for a marketing analytics manager include digital marketing, marketing analytics and tableau. The most important skills for a market researcher are data analysis, primary research, and data collection.
| Marketing Analytics Manager | Market Researcher | |
| Yearly salary | $109,994 | $52,309 |
| Hourly rate | $52.88 | $25.15 |
| Growth rate | 10% | 19% |
| Number of jobs | 125,458 | 23,734 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 64% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
A marketing analytics manager is responsible for analyzing the effectiveness of marketing campaigns based on performance indicators, following the market trends statistics to develop strategic procedures to improve the company's brand image. Marketing analytics managers identify business opportunities through researching current customer demands to boost revenues and increase the business' profitability. They also develop cost-reduction techniques, negotiating with trusted suppliers and third-party vendors with high-quality resources and materials for production. A marketing analytics manager must have excellent communication and organizational skills, especially on monitoring sales data and implementing techniques to maximize productivity and efficiency of staff.
In businesses, a market researcher is primarily responsible for performing market research and analysis. Although the extent of their duties usually depends on their place of employment, it typically includes coordinating with other experts, gathering and analyzing data, identifying new business opportunities, studying market activities, creating questionnaires, and developing test structures. Through their research findings, they must produce detailed reports and presentations for managers and even executives. Furthermore, as a market researcher, it is essential to understand the company's needs, including its vision and mission.
Marketing analytics managers and market researchers have different pay scales, as shown below.
| Marketing Analytics Manager | Market Researcher | |
| Average salary | $109,994 | $52,309 |
| Salary range | Between $82,000 And $146,000 | Between $32,000 And $84,000 |
| Highest paying City | San Francisco, CA | Linden, NJ |
| Highest paying state | California | Delaware |
| Best paying company | Meta | Meta |
| Best paying industry | Pharmaceutical | Automotive |
There are a few differences between a marketing analytics manager and a market researcher in terms of educational background:
| Marketing Analytics Manager | Market Researcher | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 64% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing analytics managers' and market researchers' demographics:
| Marketing Analytics Manager | Market Researcher | |
| Average age | 39 | 37 |
| Gender ratio | Male, 59.9% Female, 40.1% | Male, 48.4% Female, 51.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 14.0% White, 64.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |