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The differences between marketing analytics managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing analytics manager and a marketing account manager. Additionally, a marketing analytics manager has an average salary of $109,994, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a marketing analytics manager include digital marketing, marketing analytics and tableau. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Marketing Analytics Manager | Marketing Account Manager | |
| Yearly salary | $109,994 | $67,983 |
| Hourly rate | $52.88 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 125,458 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing analytics manager is responsible for analyzing the effectiveness of marketing campaigns based on performance indicators, following the market trends statistics to develop strategic procedures to improve the company's brand image. Marketing analytics managers identify business opportunities through researching current customer demands to boost revenues and increase the business' profitability. They also develop cost-reduction techniques, negotiating with trusted suppliers and third-party vendors with high-quality resources and materials for production. A marketing analytics manager must have excellent communication and organizational skills, especially on monitoring sales data and implementing techniques to maximize productivity and efficiency of staff.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Marketing analytics managers and marketing account managers have different pay scales, as shown below.
| Marketing Analytics Manager | Marketing Account Manager | |
| Average salary | $109,994 | $67,983 |
| Salary range | Between $82,000 And $146,000 | Between $50,000 And $91,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Meta | American Tower |
| Best paying industry | Pharmaceutical | Energy |
There are a few differences between a marketing analytics manager and a marketing account manager in terms of educational background:
| Marketing Analytics Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing analytics managers' and marketing account managers' demographics:
| Marketing Analytics Manager | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 59.9% Female, 40.1% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |