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The differences between marketing analytics managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing analytics manager and a marketing manager. Additionally, a marketing analytics manager has an average salary of $109,994, which is higher than the $104,550 average annual salary of a marketing manager.
The top three skills for a marketing analytics manager include digital marketing, marketing analytics and tableau. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Marketing Analytics Manager | Marketing Manager | |
| Yearly salary | $109,994 | $104,550 |
| Hourly rate | $52.88 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 125,458 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing analytics manager is responsible for analyzing the effectiveness of marketing campaigns based on performance indicators, following the market trends statistics to develop strategic procedures to improve the company's brand image. Marketing analytics managers identify business opportunities through researching current customer demands to boost revenues and increase the business' profitability. They also develop cost-reduction techniques, negotiating with trusted suppliers and third-party vendors with high-quality resources and materials for production. A marketing analytics manager must have excellent communication and organizational skills, especially on monitoring sales data and implementing techniques to maximize productivity and efficiency of staff.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Marketing analytics managers and marketing managers have different pay scales, as shown below.
| Marketing Analytics Manager | Marketing Manager | |
| Average salary | $109,994 | $104,550 |
| Salary range | Between $82,000 And $146,000 | Between $71,000 And $153,000 |
| Highest paying City | San Francisco, CA | Menlo Park, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Meta |
| Best paying industry | Pharmaceutical | Technology |
There are a few differences between a marketing analytics manager and a marketing manager in terms of educational background:
| Marketing Analytics Manager | Marketing Manager | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing analytics managers' and marketing managers' demographics:
| Marketing Analytics Manager | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 59.9% Female, 40.1% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |