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The differences between marketing analytics managers and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing analytics manager and a marketing supervisor. Additionally, a marketing analytics manager has an average salary of $109,994, which is higher than the $64,304 average annual salary of a marketing supervisor.
The top three skills for a marketing analytics manager include digital marketing, marketing analytics and tableau. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.
| Marketing Analytics Manager | Marketing Supervisor | |
| Yearly salary | $109,994 | $64,304 |
| Hourly rate | $52.88 | $30.92 |
| Growth rate | 10% | 10% |
| Number of jobs | 125,458 | 74,956 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 71% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing analytics manager is responsible for analyzing the effectiveness of marketing campaigns based on performance indicators, following the market trends statistics to develop strategic procedures to improve the company's brand image. Marketing analytics managers identify business opportunities through researching current customer demands to boost revenues and increase the business' profitability. They also develop cost-reduction techniques, negotiating with trusted suppliers and third-party vendors with high-quality resources and materials for production. A marketing analytics manager must have excellent communication and organizational skills, especially on monitoring sales data and implementing techniques to maximize productivity and efficiency of staff.
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Marketing analytics managers and marketing supervisors have different pay scales, as shown below.
| Marketing Analytics Manager | Marketing Supervisor | |
| Average salary | $109,994 | $64,304 |
| Salary range | Between $82,000 And $146,000 | Between $45,000 And $90,000 |
| Highest paying City | San Francisco, CA | Dix Hills, NY |
| Highest paying state | California | New York |
| Best paying company | Meta | Halliburton |
| Best paying industry | Pharmaceutical | Retail |
There are a few differences between a marketing analytics manager and a marketing supervisor in terms of educational background:
| Marketing Analytics Manager | Marketing Supervisor | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 71% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing analytics managers' and marketing supervisors' demographics:
| Marketing Analytics Manager | Marketing Supervisor | |
| Average age | 39 | 39 |
| Gender ratio | Male, 59.9% Female, 40.1% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |