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The differences between marketing analytics managers and online marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing analytics manager and an online marketing manager. Additionally, a marketing analytics manager has an average salary of $109,994, which is higher than the $96,212 average annual salary of an online marketing manager.
The top three skills for a marketing analytics manager include digital marketing, marketing analytics and tableau. The most important skills for an online marketing manager are web traffic, digital marketing, and marketing campaigns.
| Marketing Analytics Manager | Online Marketing Manager | |
| Yearly salary | $109,994 | $96,212 |
| Hourly rate | $52.88 | $46.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 125,458 | 111,303 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing analytics manager is responsible for analyzing the effectiveness of marketing campaigns based on performance indicators, following the market trends statistics to develop strategic procedures to improve the company's brand image. Marketing analytics managers identify business opportunities through researching current customer demands to boost revenues and increase the business' profitability. They also develop cost-reduction techniques, negotiating with trusted suppliers and third-party vendors with high-quality resources and materials for production. A marketing analytics manager must have excellent communication and organizational skills, especially on monitoring sales data and implementing techniques to maximize productivity and efficiency of staff.
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
Marketing analytics managers and online marketing managers have different pay scales, as shown below.
| Marketing Analytics Manager | Online Marketing Manager | |
| Average salary | $109,994 | $96,212 |
| Salary range | Between $82,000 And $146,000 | Between $69,000 And $133,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Meta | Meta |
| Best paying industry | Pharmaceutical | Utilities |
There are a few differences between a marketing analytics manager and an online marketing manager in terms of educational background:
| Marketing Analytics Manager | Online Marketing Manager | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 78% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing analytics managers' and online marketing managers' demographics:
| Marketing Analytics Manager | Online Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 59.9% Female, 40.1% | Male, 53.6% Female, 46.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |