Marketing analytics manager vs regional marketing manager

Differences between marketing analytics manager and regional marketing manager duties and responsibilities

Marketing analytics manager example responsibilities.

• Manage and maintain the customer relationship and campaign data (CRM).
• Utilize marketing automation and CRM tools to manage data and communicate with lead database.
• Lead analysis of marketing programs including ROI calculations and identification of success factors which can be apply for continuous improvements.
• Create and publish reports on KPIs, marketing program ROI, pipeline, and database health.
• Perform exploratory data analysis, data cleansing, and data visualization using data mining tools.
• Launch paid marketing and retargeting on Facebook using offers and promote posts.
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Regional marketing manager example responsibilities.

• Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
• Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
• Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
• Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
• Develop promotions which heighten brand awareness and maximize ROI.
• Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
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