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The differences between marketing campaign managers and marketing communications managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing campaign manager and a marketing communications manager. Additionally, a marketing campaign manager has an average salary of $97,710, which is higher than the $84,146 average annual salary of a marketing communications manager.
The top three skills for a marketing campaign manager include digital marketing, marketing campaigns and integrated marketing. The most important skills for a marketing communications manager are web content, marketing campaigns, and digital marketing.
| Marketing Campaign Manager | Marketing Communications Manager | |
| Yearly salary | $97,710 | $84,146 |
| Hourly rate | $46.98 | $40.45 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,180 | 106,556 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing campaign manager is in charge of spearheading and overseeing the campaign efforts of a marketing team, ensuring everything aligns with the goals and vision set by the company. Their responsibilities revolve around devising strategies to execute campaigns, coordinating the marketing staff with the other departments, liaising with analysts and suppliers, identifying marketing opportunities, and managing all processes. It is also essential to address any concerns or issues, resolving them promptly and professionally. Furthermore, as a manager, it is vital to lead and encourage the team, all while implementing the company's policies and regulations.
A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.
Marketing campaign managers and marketing communications managers have different pay scales, as shown below.
| Marketing Campaign Manager | Marketing Communications Manager | |
| Average salary | $97,710 | $84,146 |
| Salary range | Between $74,000 And $127,000 | Between $60,000 And $117,000 |
| Highest paying City | Santa Clara, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Boston Consulting Group | |
| Best paying industry | Manufacturing | Finance |
There are a few differences between a marketing campaign manager and a marketing communications manager in terms of educational background:
| Marketing Campaign Manager | Marketing Communications Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 80% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing campaign managers' and marketing communications managers' demographics:
| Marketing Campaign Manager | Marketing Communications Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 43.4% Female, 56.6% | Male, 32.3% Female, 67.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |