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The differences between marketing communications writers and communications coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a marketing communications writer, becoming a communications coordinator takes usually requires 2-4 years. Additionally, a marketing communications writer has an average salary of $70,481, which is higher than the $47,075 average annual salary of a communications coordinator.
The top three skills for a marketing communications writer include marketing campaigns, CRM and web content. The most important skills for a communications coordinator are customer service, web content, and event planning.
| Marketing Communications Writer | Communications Coordinator | |
| Yearly salary | $70,481 | $47,075 |
| Hourly rate | $33.89 | $22.63 |
| Growth rate | 4% | 8% |
| Number of jobs | 99,978 | 39,790 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 42 | 42 |
| Years of experience | 2 | 4 |
A marketing communications writer is primarily responsible for developing, creating, and editing content for different marketing purposes, such as social media, newsletters, advertisements, and other public communications projects. Most of the tasks are time-sensitive and require coordination with various marketing and communications teams to ensure accuracy and consistency. Furthermore, as a communications writer, it is essential to have an in-depth understanding of the marketing conditions and trends, and a firm grasp of the company's vision, mission, policies, and regulations.
A communications coordinator is responsible for overseeing the communications department's operations, developing the brand image, and monitoring press releases, company articles, and other related marketing materials for business promotion and visibility. Communications coordinators actively interact with existing and potential clients, negotiate contracts, and build profitable partnerships. They also develop strategic procedures for creating the business' online presence, organizing promotional events, and media conferences. A communications coordinator must have excellent communication and organization skills to maintain a good reputation and customer satisfaction.
Marketing communications writers and communications coordinators have different pay scales, as shown below.
| Marketing Communications Writer | Communications Coordinator | |
| Average salary | $70,481 | $47,075 |
| Salary range | Between $43,000 And $113,000 | Between $34,000 And $63,000 |
| Highest paying City | San Francisco, CA | Washington, DC |
| Highest paying state | Washington | New Jersey |
| Best paying company | Arrow Electronics | Microsoft |
| Best paying industry | Finance | Government |
There are a few differences between a marketing communications writer and a communications coordinator in terms of educational background:
| Marketing Communications Writer | Communications Coordinator | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Communication | Communication |
| Most common college | University of Pennsylvania | Stanford University |
Here are the differences between marketing communications writers' and communications coordinators' demographics:
| Marketing Communications Writer | Communications Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 34.6% Female, 65.4% | Male, 29.4% Female, 70.6% |
| Race ratio | Black or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.1% American Indian and Alaska Native, 0.4% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 16% | 12% |