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Marketing communications writer vs marketing & events coordinator

The differences between marketing communications writers and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a marketing communications writer, becoming a marketing & events coordinator takes usually requires 4-6 years. Additionally, a marketing communications writer has an average salary of $70,481, which is higher than the $41,447 average annual salary of a marketing & events coordinator.

The top three skills for a marketing communications writer include marketing campaigns, CRM and web content. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.

Marketing communications writer vs marketing & events coordinator overview

Marketing Communications WriterMarketing & Events Coordinator
Yearly salary$70,481$41,447
Hourly rate$33.89$19.93
Growth rate4%19%
Number of jobs99,97884,375
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 81%
Average age4237
Years of experience26

What does a marketing communications writer do?

A marketing communications writer is primarily responsible for developing, creating, and editing content for different marketing purposes, such as social media, newsletters, advertisements, and other public communications projects. Most of the tasks are time-sensitive and require coordination with various marketing and communications teams to ensure accuracy and consistency. Furthermore, as a communications writer, it is essential to have an in-depth understanding of the marketing conditions and trends, and a firm grasp of the company's vision, mission, policies, and regulations.

What does a marketing & events coordinator do?

A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.

Marketing communications writer vs marketing & events coordinator salary

Marketing communications writers and marketing & events coordinators have different pay scales, as shown below.

Marketing Communications WriterMarketing & Events Coordinator
Average salary$70,481$41,447
Salary rangeBetween $43,000 And $113,000Between $31,000 And $54,000
Highest paying CitySan Francisco, CAJersey City, NJ
Highest paying stateWashingtonNew Jersey
Best paying companyArrow ElectronicsA.T. Kearney
Best paying industryFinanceStart-up

Differences between marketing communications writer and marketing & events coordinator education

There are a few differences between a marketing communications writer and a marketing & events coordinator in terms of educational background:

Marketing Communications WriterMarketing & Events Coordinator
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 81%
Most common majorCommunicationBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Marketing communications writer vs marketing & events coordinator demographics

Here are the differences between marketing communications writers' and marketing & events coordinators' demographics:

Marketing Communications WriterMarketing & Events Coordinator
Average age4237
Gender ratioMale, 34.6% Female, 65.4%Male, 24.6% Female, 75.4%
Race ratioBlack or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.1% American Indian and Alaska Native, 0.4%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1%
LGBT Percentage16%10%

Differences between marketing communications writer and marketing & events coordinator duties and responsibilities

Marketing communications writer example responsibilities.

  • Manage budget and evaluate marketing ROI from online and direct mail campaigns.
  • Manage publication review process, including technical and editorial review by in-house and outside reviewers.
  • Involve in developing the front-end applications using web technologies like HTML CSS and JavaScript.
  • Design and develop intranet web applications using JavaScript, HTML and CSS.
  • Provide copy for all marketing collateral pieces including brochures, PowerPoint presentations, correspondence to investors, and internal clients.
  • Provide writing, editing, and proofreading services to businesses.
  • Show more

Marketing & events coordinator example responsibilities.

  • Manage SEO data and construct detailed plans for increasing website popularity and Google status.
  • Manage firm-wide promotional giveaways and the holiday gift program, establish and maintain relationships with multiple vendors.
  • Engage in continual evaluation of marketing and business development plans as well as tracking the ROI of initiatives.
  • Provide sales support for account managers by organizing estimate and forecasting reports using SalesForce.
  • Design the art work and graphics using Photoshop CS5.
  • Organize social media schedule, write content for Facebook and examine results.
  • Show more

Marketing communications writer vs marketing & events coordinator skills

Common marketing communications writer skills
  • Marketing Campaigns, 9%
  • CRM, 8%
  • Web Content, 7%
  • B2B Marketing, 6%
  • Integrated Marketing, 6%
  • ROI, 6%
Common marketing & events coordinator skills
  • Event Planning, 11%
  • Trade Shows, 6%
  • Marketing Campaigns, 6%
  • PowerPoint, 5%
  • Facebook, 5%
  • Project Management, 4%

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