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The differences between marketing communications writers and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a marketing communications writer, becoming a marketing & events coordinator takes usually requires 4-6 years. Additionally, a marketing communications writer has an average salary of $70,481, which is higher than the $41,447 average annual salary of a marketing & events coordinator.
The top three skills for a marketing communications writer include marketing campaigns, CRM and web content. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.
| Marketing Communications Writer | Marketing & Events Coordinator | |
| Yearly salary | $70,481 | $41,447 |
| Hourly rate | $33.89 | $19.93 |
| Growth rate | 4% | 19% |
| Number of jobs | 99,978 | 84,375 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 81% |
| Average age | 42 | 37 |
| Years of experience | 2 | 6 |
A marketing communications writer is primarily responsible for developing, creating, and editing content for different marketing purposes, such as social media, newsletters, advertisements, and other public communications projects. Most of the tasks are time-sensitive and require coordination with various marketing and communications teams to ensure accuracy and consistency. Furthermore, as a communications writer, it is essential to have an in-depth understanding of the marketing conditions and trends, and a firm grasp of the company's vision, mission, policies, and regulations.
A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.
Marketing communications writers and marketing & events coordinators have different pay scales, as shown below.
| Marketing Communications Writer | Marketing & Events Coordinator | |
| Average salary | $70,481 | $41,447 |
| Salary range | Between $43,000 And $113,000 | Between $31,000 And $54,000 |
| Highest paying City | San Francisco, CA | Jersey City, NJ |
| Highest paying state | Washington | New Jersey |
| Best paying company | Arrow Electronics | A.T. Kearney |
| Best paying industry | Finance | Start-up |
There are a few differences between a marketing communications writer and a marketing & events coordinator in terms of educational background:
| Marketing Communications Writer | Marketing & Events Coordinator | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 81% |
| Most common major | Communication | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between marketing communications writers' and marketing & events coordinators' demographics:
| Marketing Communications Writer | Marketing & Events Coordinator | |
| Average age | 42 | 37 |
| Gender ratio | Male, 34.6% Female, 65.4% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.1% American Indian and Alaska Native, 0.4% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 16% | 10% |