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The differences between marketing communications writers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a marketing communications writer, becoming a marketing manager takes usually requires 8-10 years. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $70,481 average annual salary of a marketing communications writer.
The top three skills for a marketing communications writer include marketing campaigns, CRM and web content. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Marketing Communications Writer | Marketing Manager | |
| Yearly salary | $70,481 | $104,550 |
| Hourly rate | $33.89 | $50.26 |
| Growth rate | 4% | 10% |
| Number of jobs | 99,978 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 42 | 39 |
| Years of experience | 2 | 10 |
A marketing communications writer is primarily responsible for developing, creating, and editing content for different marketing purposes, such as social media, newsletters, advertisements, and other public communications projects. Most of the tasks are time-sensitive and require coordination with various marketing and communications teams to ensure accuracy and consistency. Furthermore, as a communications writer, it is essential to have an in-depth understanding of the marketing conditions and trends, and a firm grasp of the company's vision, mission, policies, and regulations.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Marketing communications writers and marketing managers have different pay scales, as shown below.
| Marketing Communications Writer | Marketing Manager | |
| Average salary | $70,481 | $104,550 |
| Salary range | Between $43,000 And $113,000 | Between $71,000 And $153,000 |
| Highest paying City | San Francisco, CA | Menlo Park, CA |
| Highest paying state | Washington | California |
| Best paying company | Arrow Electronics | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between a marketing communications writer and a marketing manager in terms of educational background:
| Marketing Communications Writer | Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Communication | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between marketing communications writers' and marketing managers' demographics:
| Marketing Communications Writer | Marketing Manager | |
| Average age | 42 | 39 |
| Gender ratio | Male, 34.6% Female, 65.4% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.1% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |