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Marketing communications writer vs senior writer

The differences between marketing communications writers and senior writers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a marketing communications writer and a senior writer. Additionally, a senior writer has an average salary of $80,145, which is higher than the $70,481 average annual salary of a marketing communications writer.

The top three skills for a marketing communications writer include marketing campaigns, CRM and web content. The most important skills for a senior writer are project management, web content, and wordpress.

Marketing communications writer vs senior writer overview

Marketing Communications WriterSenior Writer
Yearly salary$70,481$80,145
Hourly rate$33.89$38.53
Growth rate4%4%
Number of jobs99,97815,995
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 79%
Average age4242
Years of experience22

What does a marketing communications writer do?

A marketing communications writer is primarily responsible for developing, creating, and editing content for different marketing purposes, such as social media, newsletters, advertisements, and other public communications projects. Most of the tasks are time-sensitive and require coordination with various marketing and communications teams to ensure accuracy and consistency. Furthermore, as a communications writer, it is essential to have an in-depth understanding of the marketing conditions and trends, and a firm grasp of the company's vision, mission, policies, and regulations.

What does a senior writer do?

A senior writer is responsible for assisting junior writers in creating compositions and digital content according to business functions and client needs. A senior writer should have excellent communication skills, both written and oral, as well as extensive knowledge of composition structures and developing engaging pieces to attract the target audience and potential clients, driving resources for revenue and profits. They also coordinate with clients on any adjustments and instructions to support their goals and objectives.

Marketing communications writer vs senior writer salary

Marketing communications writers and senior writers have different pay scales, as shown below.

Marketing Communications WriterSenior Writer
Average salary$70,481$80,145
Salary rangeBetween $43,000 And $113,000Between $54,000 And $117,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateWashingtonCalifornia
Best paying companyArrow ElectronicsApple
Best paying industryFinanceProfessional

Differences between marketing communications writer and senior writer education

There are a few differences between a marketing communications writer and a senior writer in terms of educational background:

Marketing Communications WriterSenior Writer
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 79%
Most common majorCommunicationEnglish
Most common collegeUniversity of PennsylvaniaMassachusetts Institute of Technology

Marketing communications writer vs senior writer demographics

Here are the differences between marketing communications writers' and senior writers' demographics:

Marketing Communications WriterSenior Writer
Average age4242
Gender ratioMale, 34.6% Female, 65.4%Male, 55.8% Female, 44.2%
Race ratioBlack or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.1% American Indian and Alaska Native, 0.4%Black or African American, 6.0% Unknown, 5.6% Hispanic or Latino, 7.7% Asian, 4.9% White, 75.5% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between marketing communications writer and senior writer duties and responsibilities

Marketing communications writer example responsibilities.

  • Manage budget and evaluate marketing ROI from online and direct mail campaigns.
  • Manage publication review process, including technical and editorial review by in-house and outside reviewers.
  • Involve in developing the front-end applications using web technologies like HTML CSS and JavaScript.
  • Design and develop intranet web applications using JavaScript, HTML and CSS.
  • Provide copy for all marketing collateral pieces including brochures, PowerPoint presentations, correspondence to investors, and internal clients.
  • Provide writing, editing, and proofreading services to businesses.
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Senior writer example responsibilities.

  • Manage agency's web site and Facebook page.
  • Volunteer to manage the company s intranet content, learning basic HTML coding.
  • Manage staff & contract writers, editors & proofreaders on large content and copywriting projects.
  • Manage publication review process, including technical and editorial review by in-house and outside reviewers.
  • Provide editorial and proofreading assistance with presentation and marketing materials, speeches and content development.
  • Skil with Snapchat and Instagram.
  • Show more

Marketing communications writer vs senior writer skills

Common marketing communications writer skills
  • Marketing Campaigns, 9%
  • CRM, 8%
  • Web Content, 7%
  • B2B Marketing, 6%
  • Integrated Marketing, 6%
  • ROI, 6%
Common senior writer skills
  • Project Management, 8%
  • Web Content, 8%
  • WordPress, 7%
  • PowerPoint, 5%
  • Content Strategy, 5%
  • Subject Matter Experts, 4%

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