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The differences between marketing communications writers and senior writers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a marketing communications writer and a senior writer. Additionally, a senior writer has an average salary of $80,145, which is higher than the $70,481 average annual salary of a marketing communications writer.
The top three skills for a marketing communications writer include marketing campaigns, CRM and web content. The most important skills for a senior writer are project management, web content, and wordpress.
| Marketing Communications Writer | Senior Writer | |
| Yearly salary | $70,481 | $80,145 |
| Hourly rate | $33.89 | $38.53 |
| Growth rate | 4% | 4% |
| Number of jobs | 99,978 | 15,995 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Average age | 42 | 42 |
| Years of experience | 2 | 2 |
A marketing communications writer is primarily responsible for developing, creating, and editing content for different marketing purposes, such as social media, newsletters, advertisements, and other public communications projects. Most of the tasks are time-sensitive and require coordination with various marketing and communications teams to ensure accuracy and consistency. Furthermore, as a communications writer, it is essential to have an in-depth understanding of the marketing conditions and trends, and a firm grasp of the company's vision, mission, policies, and regulations.
A senior writer is responsible for assisting junior writers in creating compositions and digital content according to business functions and client needs. A senior writer should have excellent communication skills, both written and oral, as well as extensive knowledge of composition structures and developing engaging pieces to attract the target audience and potential clients, driving resources for revenue and profits. They also coordinate with clients on any adjustments and instructions to support their goals and objectives.
Marketing communications writers and senior writers have different pay scales, as shown below.
| Marketing Communications Writer | Senior Writer | |
| Average salary | $70,481 | $80,145 |
| Salary range | Between $43,000 And $113,000 | Between $54,000 And $117,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Arrow Electronics | Apple |
| Best paying industry | Finance | Professional |
There are a few differences between a marketing communications writer and a senior writer in terms of educational background:
| Marketing Communications Writer | Senior Writer | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Most common major | Communication | English |
| Most common college | University of Pennsylvania | Massachusetts Institute of Technology |
Here are the differences between marketing communications writers' and senior writers' demographics:
| Marketing Communications Writer | Senior Writer | |
| Average age | 42 | 42 |
| Gender ratio | Male, 34.6% Female, 65.4% | Male, 55.8% Female, 44.2% |
| Race ratio | Black or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.1% American Indian and Alaska Native, 0.4% | Black or African American, 6.0% Unknown, 5.6% Hispanic or Latino, 7.7% Asian, 4.9% White, 75.5% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |