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The differences between marketing copywriters and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing copywriter and a digital marketing manager. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $59,653 average annual salary of a marketing copywriter.
The top three skills for a marketing copywriter include digital marketing, copywriting and web content. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Marketing Copywriter | Digital Marketing Manager | |
| Yearly salary | $59,653 | $99,563 |
| Hourly rate | $28.68 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 75,641 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing copywriter is responsible for writing creative and engaging content to attract customers to purchase the goods and services offered by the company. Marketing copywriters analyze the current industry trends to identify techniques that would boost the audience's brand awareness in the digital platforms. They also coordinate with the clients on their specifications and business requirements, including the target audience, budget limitations, and timetables. A marketing copywriter must be highly communicative and organizational, especially on responding to the audience's inquiries and concerns and reporting progress updates to the management.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Marketing copywriters and digital marketing managers have different pay scales, as shown below.
| Marketing Copywriter | Digital Marketing Manager | |
| Average salary | $59,653 | $99,563 |
| Salary range | Between $39,000 And $89,000 | Between $71,000 And $138,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | New Jersey |
| Best paying company | - | Conrad N. Hilton Foundation |
| Best paying industry | - | - |
There are a few differences between a marketing copywriter and a digital marketing manager in terms of educational background:
| Marketing Copywriter | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 77% |
| Most common major | English | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing copywriters' and digital marketing managers' demographics:
| Marketing Copywriter | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 39.9% Female, 60.1% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |