Marketing copywriter vs digital marketing specialist

The differences between marketing copywriters and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing copywriter, becoming a digital marketing specialist takes usually requires 4-6 years. Additionally, a digital marketing specialist has an average salary of $60,359, which is higher than the $59,653 average annual salary of a marketing copywriter.

The top three skills for a marketing copywriter include digital marketing, copywriting and web content. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.

Marketing copywriter vs digital marketing specialist overview

	Marketing Copywriter	Digital Marketing Specialist
Yearly salary	$59,653	$60,359
Hourly rate	$28.68	$29.02
Growth rate	10%	19%
Number of jobs	75,641	94,029
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 84%	Bachelor's Degree, 76%
Average age	39	37
Years of experience	10	6

What does a marketing copywriter do?

A marketing copywriter is responsible for writing creative and engaging content to attract customers to purchase the goods and services offered by the company. Marketing copywriters analyze the current industry trends to identify techniques that would boost the audience's brand awareness in the digital platforms. They also coordinate with the clients on their specifications and business requirements, including the target audience, budget limitations, and timetables. A marketing copywriter must be highly communicative and organizational, especially on responding to the audience's inquiries and concerns and reporting progress updates to the management.

What does a digital marketing specialist do?

A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.

Marketing copywriter vs digital marketing specialist salary

Marketing copywriters and digital marketing specialists have different pay scales, as shown below.

	Marketing Copywriter	Digital Marketing Specialist
Average salary	$59,653	$60,359
Salary range	Between $39,000 And $89,000	Between $44,000 And $81,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Finance

Differences between marketing copywriter and digital marketing specialist education

There are a few differences between a marketing copywriter and a digital marketing specialist in terms of educational background:

	Marketing Copywriter	Digital Marketing Specialist
Most common degree	Bachelor's Degree, 84%	Bachelor's Degree, 76%
Most common major	English	Business
Most common college	University of Georgia	University of Georgia

Marketing copywriter vs digital marketing specialist demographics

Here are the differences between marketing copywriters' and digital marketing specialists' demographics:

	Marketing Copywriter	Digital Marketing Specialist
Average age	39	37
Gender ratio	Male, 39.9% Female, 60.1%	Male, 51.1% Female, 48.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing copywriter and digital marketing specialist duties and responsibilities

Marketing copywriter example responsibilities.

Manage social media, including Facebook, Instagram, and LinkedIn and assist with strategy.
Manage B2B and B2C clients and present business owners with new ideas to establish or reinforce their brand.
Lead marketing initiatives by writing, editing and proofreading all communications for this wellness and physical therapy company.
Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
Establish KPIs and social media benchmarks.
Craft and proofed/edite B2C and B2B content.

Digital marketing specialist example responsibilities.

Manage and distribution integrate product promotion campaigns (B2B and B2C).
Set up and manage campaigns on Facebook and LinkedIn including tracking and conversions.
Manage photography department in office and on location in numerous national ad campaign shoots.
Manage Facebook ads, AdWords and LinkedIn ads while ensuring marketing message consistent with the company goals and objectives.
Maintain all social media platforms, create and curate blog content, and manage the website using ExpressionEngine CMS.
Utilize Godaddy software and systems and any require portal tools to achieve campaign goals, objectives and KPI's.

Marketing copywriter vs digital marketing specialist skills

Common marketing copywriter skills

Digital Marketing, 11%
Copywriting, 6%
Web Content, 6%
Content Marketing, 5%
Blog Posts, 5%
Marketing Campaigns, 4%

Common digital marketing specialist skills

Digital Marketing, 23%
Marketing Campaigns, 6%
Email Marketing, 5%
Google Analytics, 4%
B Testing, 4%
Lead Generation, 3%

Marketing Copywriter vs. similar jobs

Marketing Copywriter related careers

Marketing Copywriter related jobs

What similar roles do

Zippia Careers
Executive Management Industry
Marketing Copywriter
Marketing Copywriter vs Digital Marketing Specialist

Updated January 8, 2025

Browse executive management jobs