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The differences between marketing copywriters and editors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing copywriter, becoming an editor takes usually requires 2-4 years. Additionally, a marketing copywriter has an average salary of $59,653, which is higher than the $52,107 average annual salary of an editor.
The top three skills for a marketing copywriter include digital marketing, copywriting and web content. The most important skills for an editor are web content, video content, and SEO.
| Marketing Copywriter | Editor | |
| Yearly salary | $59,653 | $52,107 |
| Hourly rate | $28.68 | $25.05 |
| Growth rate | 10% | -5% |
| Number of jobs | 75,641 | 15,115 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 77% |
| Average age | 39 | 44 |
| Years of experience | 10 | 4 |
A marketing copywriter is responsible for writing creative and engaging content to attract customers to purchase the goods and services offered by the company. Marketing copywriters analyze the current industry trends to identify techniques that would boost the audience's brand awareness in the digital platforms. They also coordinate with the clients on their specifications and business requirements, including the target audience, budget limitations, and timetables. A marketing copywriter must be highly communicative and organizational, especially on responding to the audience's inquiries and concerns and reporting progress updates to the management.
An editor is the one responsible for polishing and refining a story, article, and any material for publication in newspapers, magazines, books, or websites. Editors have the power to either accept or reject a material as they need to ensure that every manuscript which will be offered for publishing is at the best version as it can be. There are several types of editors, from copy editors, books to managing editors, but they have few skills in common, like strong writing skills, good judgment, and leadership abilities to help guide the whole editorial team. Most of them work in the office, but it is quite becoming more regular for them to work remotely.
Marketing copywriters and editors have different pay scales, as shown below.
| Marketing Copywriter | Editor | |
| Average salary | $59,653 | $52,107 |
| Salary range | Between $39,000 And $89,000 | Between $34,000 And $78,000 |
| Highest paying City | - | Washington, DC |
| Highest paying state | - | New York |
| Best paying company | - | Microsoft |
| Best paying industry | - | Technology |
There are a few differences between a marketing copywriter and an editor in terms of educational background:
| Marketing Copywriter | Editor | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 77% |
| Most common major | English | English |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between marketing copywriters' and editors' demographics:
| Marketing Copywriter | Editor | |
| Average age | 39 | 44 |
| Gender ratio | Male, 39.9% Female, 60.1% | Male, 46.4% Female, 53.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.6% Unknown, 4.6% Hispanic or Latino, 8.2% Asian, 7.3% White, 76.0% American Indian and Alaska Native, 0.3% |
| LGBT Percentage | 10% | 12% |