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The differences between marketing copywriters and freelance copywriters can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing copywriter, becoming a freelance copywriter takes usually requires 1-2 years. Additionally, a freelance copywriter has an average salary of $69,978, which is higher than the $59,653 average annual salary of a marketing copywriter.
The top three skills for a marketing copywriter include digital marketing, copywriting and web content. The most important skills for a freelance copywriter are web content, blog posts, and copywriting.
| Marketing Copywriter | Freelance Copywriter | |
| Yearly salary | $59,653 | $69,978 |
| Hourly rate | $28.68 | $33.64 |
| Growth rate | 10% | 4% |
| Number of jobs | 75,641 | 2,981 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 82% |
| Average age | 39 | 42 |
| Years of experience | 10 | 2 |
A marketing copywriter is responsible for writing creative and engaging content to attract customers to purchase the goods and services offered by the company. Marketing copywriters analyze the current industry trends to identify techniques that would boost the audience's brand awareness in the digital platforms. They also coordinate with the clients on their specifications and business requirements, including the target audience, budget limitations, and timetables. A marketing copywriter must be highly communicative and organizational, especially on responding to the audience's inquiries and concerns and reporting progress updates to the management.
A Freelance Copywriter generates the words, slogans, and audio scripts that accompany advertising visuals. They work as an independent contractor, either on their own, or through a recruitment agency.
Marketing copywriters and freelance copywriters have different pay scales, as shown below.
| Marketing Copywriter | Freelance Copywriter | |
| Average salary | $59,653 | $69,978 |
| Salary range | Between $39,000 And $89,000 | Between $46,000 And $105,000 |
| Highest paying City | - | - |
| Highest paying state | - | - |
| Best paying company | - | - |
| Best paying industry | - | - |
There are a few differences between a marketing copywriter and a freelance copywriter in terms of educational background:
| Marketing Copywriter | Freelance Copywriter | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 82% |
| Most common major | English | English |
| Most common college | University of Georgia | Massachusetts Institute of Technology |
Here are the differences between marketing copywriters' and freelance copywriters' demographics:
| Marketing Copywriter | Freelance Copywriter | |
| Average age | 39 | 42 |
| Gender ratio | Male, 39.9% Female, 60.1% | Male, 46.3% Female, 53.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.9% Unknown, 5.6% Hispanic or Latino, 7.6% Asian, 4.9% White, 75.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 16% |