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The differences between marketing copywriters and marketing account executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing copywriter and a marketing account executive. Additionally, a marketing copywriter has an average salary of $59,653, which is higher than the $52,986 average annual salary of a marketing account executive.
The top three skills for a marketing copywriter include digital marketing, copywriting and web content. The most important skills for a marketing account executive are digital marketing, c-level, and CRM.
| Marketing Copywriter | Marketing Account Executive | |
| Yearly salary | $59,653 | $52,986 |
| Hourly rate | $28.68 | $25.47 |
| Growth rate | 10% | 10% |
| Number of jobs | 75,641 | 188,195 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing copywriter is responsible for writing creative and engaging content to attract customers to purchase the goods and services offered by the company. Marketing copywriters analyze the current industry trends to identify techniques that would boost the audience's brand awareness in the digital platforms. They also coordinate with the clients on their specifications and business requirements, including the target audience, budget limitations, and timetables. A marketing copywriter must be highly communicative and organizational, especially on responding to the audience's inquiries and concerns and reporting progress updates to the management.
Marketing account executives manage and develop marketing campaigns in promoting services and products. They work with other employees in market research, distribution, sales, advertising, and sales. They connect the financial service company or advertising agency and the existing client. They have to handle the daily affairs of the organization. They see to it that customers are satisfied with the products or services they received. As a marketing account executive, you are expected to bring in more clients into the company to improve corporate revenue.
Marketing copywriters and marketing account executives have different pay scales, as shown below.
| Marketing Copywriter | Marketing Account Executive | |
| Average salary | $59,653 | $52,986 |
| Salary range | Between $39,000 And $89,000 | Between $36,000 And $75,000 |
| Highest paying City | - | Reston, VA |
| Highest paying state | - | Virginia |
| Best paying company | - | |
| Best paying industry | - | Finance |
There are a few differences between a marketing copywriter and a marketing account executive in terms of educational background:
| Marketing Copywriter | Marketing Account Executive | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 80% |
| Most common major | English | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing copywriters' and marketing account executives' demographics:
| Marketing Copywriter | Marketing Account Executive | |
| Average age | 39 | 39 |
| Gender ratio | Male, 39.9% Female, 60.1% | Male, 45.1% Female, 54.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |