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The differences between marketing copywriters and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing copywriter and a marketing director. Additionally, a marketing director has an average salary of $114,906, which is higher than the $59,653 average annual salary of a marketing copywriter.
The top three skills for a marketing copywriter include digital marketing, copywriting and web content. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Marketing Copywriter | Marketing Director | |
| Yearly salary | $59,653 | $114,906 |
| Hourly rate | $28.68 | $55.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 75,641 | 93,503 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing copywriter is responsible for writing creative and engaging content to attract customers to purchase the goods and services offered by the company. Marketing copywriters analyze the current industry trends to identify techniques that would boost the audience's brand awareness in the digital platforms. They also coordinate with the clients on their specifications and business requirements, including the target audience, budget limitations, and timetables. A marketing copywriter must be highly communicative and organizational, especially on responding to the audience's inquiries and concerns and reporting progress updates to the management.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Marketing copywriters and marketing directors have different pay scales, as shown below.
| Marketing Copywriter | Marketing Director | |
| Average salary | $59,653 | $114,906 |
| Salary range | Between $39,000 And $89,000 | Between $68,000 And $193,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | Brookfield Properties |
| Best paying industry | - | Manufacturing |
There are a few differences between a marketing copywriter and a marketing director in terms of educational background:
| Marketing Copywriter | Marketing Director | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 76% |
| Most common major | English | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing copywriters' and marketing directors' demographics:
| Marketing Copywriter | Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 39.9% Female, 60.1% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |