Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between marketing copywriters and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing copywriter and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $59,653 average annual salary of a marketing copywriter.
The top three skills for a marketing copywriter include digital marketing, copywriting and web content. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Marketing Copywriter | Marketing Lead | |
| Yearly salary | $59,653 | $104,664 |
| Hourly rate | $28.68 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 75,641 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing copywriter is responsible for writing creative and engaging content to attract customers to purchase the goods and services offered by the company. Marketing copywriters analyze the current industry trends to identify techniques that would boost the audience's brand awareness in the digital platforms. They also coordinate with the clients on their specifications and business requirements, including the target audience, budget limitations, and timetables. A marketing copywriter must be highly communicative and organizational, especially on responding to the audience's inquiries and concerns and reporting progress updates to the management.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Marketing copywriters and marketing leads have different pay scales, as shown below.
| Marketing Copywriter | Marketing Lead | |
| Average salary | $59,653 | $104,664 |
| Salary range | Between $39,000 And $89,000 | Between $74,000 And $146,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | Meta |
| Best paying industry | - | Technology |
There are a few differences between a marketing copywriter and a marketing lead in terms of educational background:
| Marketing Copywriter | Marketing Lead | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 72% |
| Most common major | English | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing copywriters' and marketing leads' demographics:
| Marketing Copywriter | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 39.9% Female, 60.1% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |