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The differences between marketing data analysts and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing data analyst and a marketing specialist. Additionally, a marketing data analyst has an average salary of $73,938, which is higher than the $54,942 average annual salary of a marketing specialist.
The top three skills for a marketing data analyst include digital marketing, power bi and data analysis. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Marketing Data Analyst | Marketing Specialist | |
| Yearly salary | $73,938 | $54,942 |
| Hourly rate | $35.55 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 160,600 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing data analyst is primarily in charge of performing research and analysis on the performances of various campaigns, determining and interpreting the numbers behind them. They are also responsible for monitoring campaign metrics, producing reports, simplifying data by building graphs and illustrations, identifying trends and opportunities, devising sales strategies, and recommending improvements on various campaigns. Furthermore, a marketing data analyst must have an in-depth understanding of the marketing conditions, consumers, and the company's vision, mission, and goals.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Marketing data analysts and marketing specialists have different pay scales, as shown below.
| Marketing Data Analyst | Marketing Specialist | |
| Average salary | $73,938 | $54,942 |
| Salary range | Between $52,000 And $103,000 | Between $36,000 And $82,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | |
| Best paying industry | Technology | Technology |
There are a few differences between a marketing data analyst and a marketing specialist in terms of educational background:
| Marketing Data Analyst | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing data analysts' and marketing specialists' demographics:
| Marketing Data Analyst | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 57.2% Female, 42.8% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.1% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |