Marketing database analyst vs marketing consultant

The differences between marketing database analysts and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing database analyst and a marketing consultant. Additionally, a marketing database analyst has an average salary of $79,244, which is higher than the $70,593 average annual salary of a marketing consultant.

The top three skills for a marketing database analyst include marketing campaigns, SAS and data analysis. The most important skills for a marketing consultant are customer service, web content, and media sales.

Marketing database analyst vs marketing consultant overview

	Marketing Database Analyst	Marketing Consultant
Yearly salary	$79,244	$70,593
Hourly rate	$38.10	$33.94
Growth rate	19%	19%
Number of jobs	110,915	88,935
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 75%
Average age	37	37
Years of experience	6	6

What does a marketing database analyst do?

A marketing database analyst works on reducing risks associated with a marketing initiative or project by conducting an analysis of marketing databases. They are required to develop strategies for targeted marketing campaigns, help a company make informed decisions on market tactics, identify market trends and monitor competitors, identify new customers, identify opportunities that will increase sales, and ensure a database is regularly updated and maintained.

What does a marketing consultant do?

A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

Marketing database analyst vs marketing consultant salary

Marketing database analysts and marketing consultants have different pay scales, as shown below.

	Marketing Database Analyst	Marketing Consultant
Average salary	$79,244	$70,593
Salary range	Between $58,000 And $107,000	Between $44,000 And $112,000
Highest paying City	San Francisco, CA	Wilmington, DE
Highest paying state	Washington	Delaware
Best paying company	PayPal	Meta
Best paying industry	Finance	Technology

Differences between marketing database analyst and marketing consultant education

There are a few differences between a marketing database analyst and a marketing consultant in terms of educational background:

	Marketing Database Analyst	Marketing Consultant
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing database analyst vs marketing consultant demographics

Here are the differences between marketing database analysts' and marketing consultants' demographics:

	Marketing Database Analyst	Marketing Consultant
Average age	37	37
Gender ratio	Male, 52.0% Female, 48.0%	Male, 46.0% Female, 54.0%
Race ratio	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing database analyst and marketing consultant duties and responsibilities

Marketing database analyst example responsibilities.

Create custom and ad hoc reports, dashboards, and manage queues using Salesforce.
Manage trade shows and events - responsible for the development, reporting of attendance, product activity, and ROI.
Manage reporting tools using SSRS that increase productivity.
Manage a regional customer contact database supporting telesales and campaign telemarketing.
Coach multiple associates that lead to positive management recognition and build predictive acquisition and experimental design models in SAS.
Maintain an in-depth understanding of customer data sources including iMis, SalesForce, and other internal systems.

Marketing consultant example responsibilities.

Contact inbound leads using HubSpot.
Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
Manage online affiliate marketing tactics utilizing blogs and PPC campaigns

Marketing database analyst vs marketing consultant skills

Common marketing database analyst skills

Marketing Campaigns, 8%
SAS, 6%
Data Analysis, 6%
Database Marketing, 4%
Digital Marketing, 4%
SQL Server, 4%

Common marketing consultant skills

Customer Service, 12%
Web Content, 10%
Media Sales, 10%
Digital Marketing, 8%
Marketing Campaigns, 6%
Salesforce Marketing Cloud, 4%

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Marketing Database Analyst
Marketing Database Analyst vs Marketing Consultant

Updated January 8, 2025

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