Marketing database analyst vs marketing specialist

The differences between marketing database analysts and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing database analyst and a marketing specialist. Additionally, a marketing database analyst has an average salary of $79,244, which is higher than the $54,942 average annual salary of a marketing specialist.

The top three skills for a marketing database analyst include marketing campaigns, SAS and data analysis. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.

Marketing database analyst vs marketing specialist overview

	Marketing Database Analyst	Marketing Specialist
Yearly salary	$79,244	$54,942
Hourly rate	$38.10	$26.41
Growth rate	19%	19%
Number of jobs	110,915	87,145
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 78%
Average age	37	37
Years of experience	6	6

What does a marketing database analyst do?

A marketing database analyst works on reducing risks associated with a marketing initiative or project by conducting an analysis of marketing databases. They are required to develop strategies for targeted marketing campaigns, help a company make informed decisions on market tactics, identify market trends and monitor competitors, identify new customers, identify opportunities that will increase sales, and ensure a database is regularly updated and maintained.

What does a marketing specialist do?

A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.

Marketing database analyst vs marketing specialist salary

Marketing database analysts and marketing specialists have different pay scales, as shown below.

	Marketing Database Analyst	Marketing Specialist
Average salary	$79,244	$54,942
Salary range	Between $58,000 And $107,000	Between $36,000 And $82,000
Highest paying City	San Francisco, CA	Seattle, WA
Highest paying state	Washington	Washington
Best paying company	PayPal	Google
Best paying industry	Finance	Technology

Differences between marketing database analyst and marketing specialist education

There are a few differences between a marketing database analyst and a marketing specialist in terms of educational background:

	Marketing Database Analyst	Marketing Specialist
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing database analyst vs marketing specialist demographics

Here are the differences between marketing database analysts' and marketing specialists' demographics:

	Marketing Database Analyst	Marketing Specialist
Average age	37	37
Gender ratio	Male, 52.0% Female, 48.0%	Male, 35.5% Female, 64.5%
Race ratio	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing database analyst and marketing specialist duties and responsibilities

Marketing database analyst example responsibilities.

Create custom and ad hoc reports, dashboards, and manage queues using Salesforce.
Manage trade shows and events - responsible for the development, reporting of attendance, product activity, and ROI.
Manage reporting tools using SSRS that increase productivity.
Manage a regional customer contact database supporting telesales and campaign telemarketing.
Coach multiple associates that lead to positive management recognition and build predictive acquisition and experimental design models in SAS.
Maintain an in-depth understanding of customer data sources including iMis, SalesForce, and other internal systems.

Marketing specialist example responsibilities.

Manage company twitter feed, posting new requisitions and articles of interest.
Generate leads, create property postings, social media (Instagram, Facebook, etc . )
Manage PPC campaigns, including SEM budgeting, writing ad copy, keyword selection (incl.
Manage end-to- end process for the brand brochure including creative brief development, copywriting, proofreading and executive approvals.
Manage LinkedIn client group by promoting conversations, approving user requests to join and posting company updates and relevant content.
Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.

Marketing database analyst vs marketing specialist skills

Common marketing database analyst skills

Marketing Campaigns, 8%
SAS, 6%
Data Analysis, 6%
Database Marketing, 4%
Digital Marketing, 4%
SQL Server, 4%

Common marketing specialist skills

Digital Marketing, 13%
Marketing Campaigns, 6%
Project Management, 5%
Email Marketing, 4%
PowerPoint, 4%
Customer Service, 4%

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Marketing Database Analyst
Marketing Database Analyst vs Marketing Specialist

Updated January 8, 2025

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