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Marketing department internship vs marketing specialist

The differences between marketing department interns and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing department internship and a marketing specialist. Additionally, a marketing specialist has an average salary of $54,942, which is higher than the $31,989 average annual salary of a marketing department internship.

The top three skills for a marketing department internship include financial statements, powerpoint and press releases. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.

Marketing department internship vs marketing specialist overview

Marketing Department InternshipMarketing Specialist
Yearly salary$31,989$54,942
Hourly rate$15.38$26.41
Growth rate19%19%
Number of jobs143,70387,145
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 78%
Average age3737
Years of experience66

What does a marketing department internship do?

A marketing department internship is a marketing degree program requirement in most colleges. This is the work experience period where interns get to apply the knowledge they acquire in the real world. In this period, marketing interns provide administrative support to the marketing department of the company. The duties may include data entry, preparation of marketing materials, and managing the company's website. Also, interns are tasked to research and collect data, then analyze findings with an experienced marketing representative's supervision.

What does a marketing specialist do?

A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.

Marketing department internship vs marketing specialist salary

Marketing department interns and marketing specialists have different pay scales, as shown below.

Marketing Department InternshipMarketing Specialist
Average salary$31,989$54,942
Salary rangeBetween $25,000 And $39,000Between $36,000 And $82,000
Highest paying City-Seattle, WA
Highest paying state-Washington
Best paying company-Google
Best paying industry-Technology

Differences between marketing department internship and marketing specialist education

There are a few differences between a marketing department internship and a marketing specialist in terms of educational background:

Marketing Department InternshipMarketing Specialist
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Marketing department internship vs marketing specialist demographics

Here are the differences between marketing department interns' and marketing specialists' demographics:

Marketing Department InternshipMarketing Specialist
Average age3737
Gender ratioMale, 43.1% Female, 56.9%Male, 35.5% Female, 64.5%
Race ratioBlack or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.5% White, 64.2% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between marketing department internship and marketing specialist duties and responsibilities

Marketing department internship example responsibilities.

  • Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
  • Create daily one sheets from data receive from Nielsen and organize broadcast research for fall estimate book.
  • Analyze data with SPSS and visualize research results to make them easier to understand with digital reporting software.
  • Maintain social media presence on Facebook
  • Produce PowerPoint presentations to support new business development pitches.
  • Assist with home-by-home project to track syndicate research including Nielsen data.
  • Show more

Marketing specialist example responsibilities.

  • Manage company twitter feed, posting new requisitions and articles of interest.
  • Generate leads, create property postings, social media (Instagram, Facebook, etc . )
  • Manage PPC campaigns, including SEM budgeting, writing ad copy, keyword selection (incl.
  • Manage end-to- end process for the brand brochure including creative brief development, copywriting, proofreading and executive approvals.
  • Manage LinkedIn client group by promoting conversations, approving user requests to join and posting company updates and relevant content.
  • Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.
  • Show more

Marketing department internship vs marketing specialist skills

Common marketing department internship skills
  • Financial Statements, 20%
  • PowerPoint, 12%
  • Press Releases, 8%
  • R, 7%
  • Data Analysis, 6%
  • Market Research, 4%
Common marketing specialist skills
  • Digital Marketing, 13%
  • Marketing Campaigns, 6%
  • Project Management, 5%
  • Email Marketing, 4%
  • PowerPoint, 4%
  • Customer Service, 4%

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