Marketing director jobs in Charleston, WV - 51 jobs
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Marketing Strategist
Global Marketing Strategist - Citrix
Arrow Electronics 4.4
Marketing director job in Charleston, WV
The Global Marketing Strategist oversees marketing strategy development and campaign planning/ execution for Citrix. An all-rounder in marketing, you will be experienced in developing/ implementing go-to-market and global marketing plans utilizing both digital and field marketing tactics to increase Arrow's market share, visibility and develop pipeline in line with organization priorities and business plans. A natural communicator, you will collaborate with global teams across multiple geographies and form a high level of rapport with internal and external stakeholders.
**What You'll Be Doing:**
+ Develops, plans and leads the execution of global marketing strategy and experiences to promote Citrix targeting both partner ecosystem audiences and targeted end customers, using modern marketing capabilities
+ Responsible for the full marketing mix: to recruit, enable, and grow IT partners and develop net new business through global demand generation programs targeting end customers
+ Liaise with global and regional marketing teams and stakeholders to build synergies and work collaboratively.
+ Monitor global campaign KPIs and results in line with business expectation, responsible for regular communication of results to global stakeholders.
+ Uses advanced understanding of Citrix go-to-market strategies, product positioning and messaging and target audiences/personas to create high-impact marketing campaigns that generate sales ready leads from suitable buyers.
+ Owns global Citrix marketing budget to deliver ROI against marketing plans, through effective marketing execution, leveraging Arrow ECS Performance Marketing Team.
+ Analyzes and articulates campaign effectiveness and metrics to Arrow, including but not limited to MQLs, Pipeline Value and Estimated Revenue. Proposes creative ideas to maximize the impact of campaigns and drive growth.
+ Manages and governs regional marketing campaign budget requests. Governs and approves spend of marketing budgets to regional and partner marketing plans, ensuring plans sit within global frameworks and align to business plans.
**What We Are Looking For:**
Requirements:
+ 5 to 7 years of global marketing experience
+ Minimum 3 years of experience in strategic marketing plan creation
+ Experience in the IT sector is required
+ Experience in developing demand generation programs to multi-persona buying groups
+ Experience developing muti-tactic campaigns for multi region execution utilizing digital marketing, field marketing (event experience a must) and Account Based Marketing techniques.
+ Experience in developing marketing plans both to and through channel ecosystem partners.
Qualities:
+ Team player, with strong interpersonal service skills
+ Ability to work in a fast-paced environment and handle several projects and multiple stakeholders at one time
Skills:
+ Strong writing, presentation and communication skills
+ Proficient in Microsoft Office products
**Work Arrangement:**
Fully Remote: Must be able to travel to an Arrow office location as requested by Arrow leadership.
**What's In It For You?**
At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That's why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.
+ Medical, Dental, Vision Insurance
+ 401k, With Matching Contributions
+ Short-Term/Long-Term Disability Insurance
+ Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
+ Paid Time Off (including sick, holiday, vacation, etc.)
+ Tuition Reimbursement
+ Growth Opportunities
+ And more!
**Annual Hiring Range/Hourly Rate:**
$89,900.00 - $132,000.00
Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.
**Location:**
US-FL-Florida (Remote Employees)
Remote work employees may be required to be present at the closest designated Arrow office for work-related purposes, at the Company's request and sole discretion.
**Time Type:**
Full time
**Job Category:**
Marketing and Communications
**EEO Statement:**
Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy) (https://cdn.phenompeople.com/CareerConnectResources/ARELUS/documents/EqualEmploymentOpportunityPolicy\_UnitedStates\_2024-***********40.pdf)
_We anticipate this requisition will be open for a minimum of five days, though it may be open for a longer period of time. We encourage your prompt application._
_In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information._
Arrow Electronics, Inc.'s policy is to provide equal employment opportunities to all qualified employees and applicants without regard to race, color, religion, age, sex, marital status, gender identity or expression, sexual orientation, national origin, disability, citizenship, veran status, genetic information, or any other characteristics protected by applicable state, federal or local laws. Our policy of equal employment opportunity and affirmative action applies to all employment decisions personnel policies and practices, or programs.
$89.9k-132k yearly 60d+ ago
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Leader, Product Marketing Success, Public Sector
Cisco 4.8
Marketing director job in Charleston, WV
The application window is expected to close on 12/12/25 Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received. Remote United States **Your Impact** We are seeking a dynamic and strategic Leader of Product Market Success in the Public Sector to drive the growth and success of Cisco's security product offerings for federal, state and local, higher education and K-12 segments. This key leadership role will be responsible for developing and executing product-focused growth motions to meet business objectives for security in the public sector. The ideal candidate will have a blend of product knowledge, strategic thinking, and strong leadership skills.
**Key Responsibilities:**
**Driving Product Growth and Sales Alignment:**
-Design and implement product growth strategies that support public sector goals to drive new pipeline and influence bookings for the security business.
-Create compelling program designs and related content journeys and program designs to engage target customers in public sector segments.
-Work closely with regional sales teams to ensure alignment on GTM strategies, sales targets, and execution.
-Monitor performance (e.g., pipeline, conversion rates, bookings) to ensure goals are met and exceeded.
-Provide ongoing support and direction to sales teams, ensuring effective execution of go-to-market (GTM) strategies for product adoption and growth.
**Team Leadership and Development:**
-Lead public sector product success team, providing strategic guidance and fostering a culture of collaboration, innovation, and accountability.
-Develop and execute region-specific plans to increase product adoption, market penetration, and revenue growth.
-Set clear goals, objectives, and KPIs for the regional leads to ensure consistent execution of plans.
-Mentor and coach the team to drive high performance, personal growth, and skill development.
-Ensure strong cross-functional collaboration with sales, product, partner, marketing execution, and customer success teams.
**Marketing Program Coordination and Customization:**
-Develop compelling content tailored to the unique needs of public sector customers to drive high engagement and consistent messaging to market.
-Partner with external agencies and internal stakeholders to design and execute regional marketing programs.
--Oversee the execution of localized marketing efforts to ensure timely delivery and consistent messaging across all channels.
Analyze the effectiveness of marketing programs and provide recommendations for continuous improvement.
**Cross-Functional Collaboration:**
-Build strong relationships with cross-functional teams, including product, sales, customer success, partner, and operations, to ensure seamless execution of regional initiatives.
-Serve as the voice of the segment to ensure alignment with broader company strategy and objectives.
-Provide regular reporting on performance, insights, and forecasts to leadership.
**Minimum Qualifications**
-Bachelor's degree in Business, Marketing, or related field. MBA preferred.
-4+ years of experience in product or solutions marketing in public sector or related fields, with at least 1-2 years in a public sector leadership role.
-Proven success in driving product growth, pipeline generation, and bookings in a regional or global market.
-Strong understanding of sales processes, product marketing strategies, and go-to-market frameworks.
-Exceptional leadership skills with experience managing and mentoring high-performing teams.
-Excellent communication, presentation, and interpersonal skills.
-Demonstrated ability to collaborate effectively with cross-functional teams (e.g., sales, product, marketing).
-Strong analytical and problem-solving skills, with the ability to interpret data to drive actionable insights.
-Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.
**Preferred Skills & Experience:**
-Experience in working with agencies and external vendors to execute regional marketing programs.
-Knowledge of digital marketing strategies and tools.
-Experience in cybersecurity sector and familiarity with regional market dynamics
**Why Cisco?**
At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.
Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.
We are Cisco, and our power starts with you.
**Message to applicants applying to work in the U.S. and/or Canada:**
The starting salary range posted for this position is $168,800.00 to $241,200.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits.
Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.
U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.
U.S. employees are eligible for paid time away as described below, subject to Cisco's policies:
+ 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
+ 1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco
+ Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees
+ Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)
+ 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next
+ Additional paid time away may be requested to deal with critical or emergency issues for family members
+ Optional 10 paid days per full calendar year to volunteer
For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies.
Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows:
+ .75% of incentive target for each 1% of revenue attainment up to 50% of quota;
+ 1.5% of incentive target for each 1% of attainment between 50% and 75%;
+ 1% of incentive target for each 1% of attainment between 75% and 100%; and
+ Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.
For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.
The applicable full salary ranges for this position, by specific state, are listed below:
New York City Metro Area:
$168,800.00 - $277,400.00
Non-Metro New York state & Washington state:
$148,800.00 - $248,200.00
* For quota-based sales roles on Cisco's sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.
** Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.
Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.
Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.
$93k-116k yearly est. 52d ago
Director, HCP Marketing Lead
Otsuka America Pharmaceutical Inc. 4.9
Marketing director job in Charleston, WV
The Director, HCP Marketing Lead guides the healthcare provider (HCP) engagement strategy for Centanafadine, a novel launch product for ADHD. This role ensures effective brand positioning, promotional execution, and omnichannel engagement to drive awareness, adoption, and utilization among HCPs.
The Director will work cross-functionally with sales, market access, medical affairs, and commercial operations to align on strategic priorities and ensure that HCP marketing initiatives support both short-term brand objectives and long-term market success. This individual will be responsible for developing and implementing innovative programs that generate awareness for a new product in a mature category and must balance both setting the vision and driving to successful execution, along with leading and mentoring commercial team members responsible for HCP personal promotions and PME marketing.
**Key Responsibilities**
+ **HCP Marketing Strategy & Execution:** Develop and execute a comprehensive HCP engagement strategy, ensuring alignment with brandobjectivesand competitive positioning.
+ **Omnichannel & Non-Personal Promotion (NPP):** Lead the HCP omnichannel strategy, integrating digital, non-personal promotion (NPP), and personal engagement to maximize reach and impact.
+ **HCP Engagement & Field Enablement:** Develop promotional tools, messaging, and training resources to empower the field sales team andoptimize HCP engagement.
+ **KOL Engagement & Speaker Programs:** Partner with medical and sales teams toidentifyand engage key opinion leaders (KOLs), oversee speaker programs, and manage congress presence. Develop and execute a comprehensive commercial KOL engagement plan
+ **Market Insights & Competitive Intelligence:** Utilizemarket research, HCP insights, and competitive analysis to refine strategies and ensure agility in response to market dynamics.
+ **Brand Positioning & Messaging:** Ensure brand messaging is differentiated, evidence-based, and compelling for target HCP audiences.
+ **Market Access Pull Through:** Create market access pull through strategies, including but not limited to reimbursement support, patient access programs, and/or formulary positioning, into brand promotional efforts
+ **Cross-Functional Leadership:** Collaborate closely with medical, regulatory, and commercial operations teams to ensure compliance and seamless execution of promotional initiatives.
+ **Performance Measurement & Optimization:** Establishand track key performance indicators (KPIs) to assess HCP marketing effectiveness andoptimizepromotional investments.
+ **Budget & Resource Management:** Oversee marketing budgets, ensuring efficient allocation of resources and maximizing return on investment.
**Qualifications & Key Competencies**
+ Bachelor's degree in Business, Marketing, or a related field; MBA preferred
+ 10+ years of pharmaceutical marketing experience, with a focus on HCP engagement, omnichannel marketing, or field sales enablement
+ Experience in CNS, psychiatry, neurology, or related therapeutic areas preferred
+ Launch experience preferred
+ Proven ability to develop and execute HCP engagement strategies, including non-personal promotion (NPP), field support, and speaker programs
+ Omnichannel marketingexpertise, including digital and traditional HCP engagement tactics
+ Strong analytical skills, with the ability toleveragedata and insights to refine marketing execution
+ Demonstrated ability to plan and manage large investments and marketing budgets tooptimizeoverall ROI
+ Excellent collaboration and communication skills, with experience working in cross-functional teams
+ Experience managing vendors and agency partners, ensuring effective execution of marketing initiatives
+ Ability to work in a matrixed environment, balancing multiple priorities and aligning stakeholders
**Competencies**
**Accountability for Results -** Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.
**Strategic Thinking & Problem Solving -** Make decisions considering the long-term impact to customers, patients, employees, and the business.
**Patient & Customer Centricity -** Maintain an ongoing focus on the needs of our customers and/or key stakeholders.
**Impactful Communication -** Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.
**Respectful Collaboration -** Seek and value others' perspectives and strive for diverse partnerships to enhance work toward common goals.
**Empowered Development -** Play an active role in professional development as a business imperative.
Minimum $183,335.00 - Maximum $274,160.00, plus incentive opportunity: The range shown represents a typical pay range or starting pay for individuals who are hired in the role to perform in the United States. Other elements may be used to determine actual pay such as the candidate's job experience, specific skills, and comparison to internal incumbents currently in role. Typically, actual pay will be positioned within the established range, rather than at its minimum or maximum. This information is provided to applicants in accordance with states and local laws.
**Application Deadline** : This will be posted for a minimum of 5 business days.
**Company benefits:** Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits.
Come discover more about Otsuka and our benefit offerings; ********************************************* .
**Disclaimer:**
This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.
Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting Accommodation Request (EEAccommodations@otsuka-us.com) .
**Statement Regarding Job Recruiting Fraud Scams**
At Otsuka we take security and protection of your personal information very seriously. Please be aware individuals may approach you and falsely present themselves as our employees or representatives. They may use this false pretense to try to gain access to your personal information or acquire money from you by offering fictitious employment opportunities purportedly on our behalf.
Please understand, Otsuka will **never** ask for financial information of any kind or for payment of money during the job application process. We do not require any financial, credit card or bank account information and/or any payment of any kind to be considered for employment. We will also not offer you money to buy equipment, software, or for any other purpose during the job application process. If you are being asked to pay or offered money for equipment fees or some other application processing fee, even if claimed you will be reimbursed, this is not Otsuka. These claims are fraudulent and you are strongly advised to exercise caution when you receive such an offer of employment.
Otsuka will also never ask you to download a third-party application in order to communicate about a legitimate job opportunity. Scammers may also send offers or claims from a fake email address or from Yahoo, Gmail, Hotmail, etc, and not from an official Otsuka email address. Please take extra caution while examining such an email address, as the scammers may misspell an official Otsuka email address and use a slightly modified version duplicating letters.
To ensure that you are communicating about a legitimate job opportunity at Otsuka, please only deal directly with Otsuka through its official Otsuka Career website ******************************************************* .
Otsuka will not be held liable or responsible for any claims, losses, damages or expenses resulting from job recruiting scams. If you suspect a position is fraudulent, please contact Otsuka's call center at: ************. If you believe you are the victim of fraud resulting from a job recruiting scam, please contact the FBI through the Internet Crime Complaint Center at: ******************* , or your local authorities.
Otsuka America Pharmaceutical Inc., Otsuka Pharmaceutical Development & Commercialization, Inc., and Otsuka Precision Health, Inc. ("Otsuka") does not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any Otsuka employee directly or through Otsuka's application portal without a valid written search agreement in place for the position will be considered Otsuka's sole property. No fee will be paid if a candidate is hired by Otsuka as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Our professional marketing strategy combined with personal customer service brings a memorable experience to the consumer. Teaming up with the world's largest electronics, retail/wholesaler superstores in the world, Stealth Advertising Inc brings customer relations to an entirely new level. In the fast paced market place, we believe in professionalism, customer relations, and our innovative marketing solutions. We look at the consumer not just as a customer but a part of our team! Training professionals in our management program is our way of creating new entrepreneurs and more successful people.
Job Description
Stealth Advertising is hiring for an Assistant Marketing Manager Trainee for one of the leading Event Marketing and Promotional Advertising firms in prestigious Beckley, WV. We are looking for those individuals who are sports minded and can work well within a team as well as alone.
MAJOR RESPONSIBILITIES OF THE ASSISTANT MARKETING MANAGER
• Implementation of marketing plans, including product positioning, campaign strategies, and market strategy insights.
• Discovery of strategic business opportunities through cross function collaboration with sales, HR, etc.
• Marketing opportunity for revenue
• Provide product/service support in order to establish proper channels of information and communication.
• Responsible for branding, advertising, trade shows, company events and promotional collateral
• Work with management on projects dealing with media relations, business communications, success stories
• Provide on-site customer support of marketing campaigns (especially in new market territories where client's services have never been introduced)
• Conduct consumer presentations to demonstrate the benefits or key account services provided and identify how services can impact said consumer with the goal of increasing market share for the client account.
• Enhance key account's brand awareness and strategy through successful consumer impact and marketing campaigns
• Provide daily and weekly reporting of marketing and sales statistics in each market. Consult with Sales & MarketingDirector on results to help strategize on improvements to make to existing on-site marketing campaigns.
• Demonstrate a tenacious drive for results. Be accountable for becoming a trusted, successful expert.
• Proactively create selling opportunities.
• Copy writing and proofing of print material, newsletters, website, etc. as needed.
• Create & implement tactical marketing initiatives as directed by the Sales & MarketingDirector
• Building & maintaining strong partner relationships
Qualifications
CORE COMPETENCIES
These are personal traits that will best help the ASSISTANT MARKETING MANAGER to successfully perform the essential functions of the job.
• Judgement and Decision Making - Considering the relative costs and benefits of potential actions to
choose the most appropriate one.
• Integrity - Job requires being honest and ethical.
• Initiative - Job requires a willingness to take on responsibilities and challenges.
• Leadership - Job requires a willingness to lead, take charge, and offer opinions and direction.
• Achievement/Effort - Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
• Dependability - Job requires being reliable, responsible, and dependable, and fulfilling obligations.
• Social Orientation - Job requires preferring to work with others rather than alone, and being personally connected with others on the job.
• Attention to Detail - Job requires being careful about detail and thorough in completing work tasks.
• Cooperation - Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
Candidate must be very articulate, have a sense of humor, easygoing, but disciplined. We need a culture fit!
Job Requirements
ENTRY QUALIFICATIONS FOR THE ASSISTANT MARKETING MANAGER POSITION
• Bachelor's degree in Marketing, Public Relations, Advertising or Management (preferred, not required)
• Minimum (1) one to (5) five years of relevant experience in marketing management with proven success, however we offer paid training
• Must have wide range of experience and understanding of the marketing including product positioning, pricing, promotions, market research, sales and distribution.
• Should be a proactive self-starter with the ability to work independently. Need strong ability to set priorities, solve problems, and be resourceful under pressure.
• Experience working with agency/client partners, exhibiting the ability to generate maximum return through effective marketing strategies and direction.
Our Sales & Marketing team is a close-knit group looking for the perfect fit! We have an open-office environment, giving the team the ability to learn together and engage in all strategic discussions. If you are an entry level candidate, we would love to see your resume! Please keep in mind, this Assistant Marketing Manager role is an introductory position but has a lot of opportunity for growth. Only selected candidates will be contacted.
Apply Today to be considered for a One on One Interview with our Hiring Manager
Additional Information
Benefits:
• Exceptional Earning Potential
• Generous Bonus Levels
• Incentives
• Full Training & Support
• Fun Working Environment
• Great Advancement Opportunities
All your information will be kept confidential according to EEO guidelines.
$76k-113k yearly est. 12h ago
Marketing Director
Psi CRO
Marketing director job in Ansted, WV
PSI is a leading Contract Research Organization (CRO) with 30 years of experience in the clinical research industry. Headquartered in Switzerland, PSI is a privately owned, full-service CRO with a global reach, supporting clinical trials across over 60 countries in North America, South America, Europe, Asia, and Africa. Our reputation in the industry is built on consistently delivering clinical trials on time and bringing new drugs to the market faster.
At PSI, we foster an environment where a diverse range of colleagues feel welcomed and valued. Our inclusive culture is a cornerstone of our success, enabling us to attract and retain top talent globally.
We are not just about conducting clinical trials; we are about building a community where every team member has the opportunity to thrive and contribute to groundbreaking advancements in the pharmaceutical industry.
Job Description
As MarketingDirector at PSI, you will be at the forefront of shaping and elevating our global brand, leading a talented marketing team across multiple channels and regions. This is a hands-on, strategic role where you will drive initiatives from digital marketing and lead generation to content strategy, brand positioning, and high-profile events. You will collaborate across functions to translate complex scientific and clinical expertise into compelling, market-leading campaigns, while mentoring your team and influencing PSI's presence in a competitive, highly regulated industry. This role offers the opportunity to combine creativity, strategy, and leadership to make a tangible impact on PSI's growth and reputation worldwide.
This is a remote role for candidates residing on the East Cost of the United States.
Key Responsibilities:
Builds, develops, and mentors Marketing team
Participates in department resource allocation, workload evaluation, and utilization
Participates in performance evaluation, facilitation of professional development and career advancement of Marketing staff
Leads various marketing activities, including market research, content management, lead generation, brand management, customer engagement, advertising, digital marketing, and public relations
Selects marketing vendors and oversees their performance
Co-develops marketing strategies, encompassing both external marketing and internal communications
Implements brand positioning, messaging, and visual identity across all channels
Oversees various PSI events, including conferences
Oversees lead generation programs
Oversees promotion of PSI content
Oversees digital marketing initiatives, including website optimization, SEO/SEM, email marketing, and social media
Contributes to market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation
Qualifications
Bachelor's degree required; MBA or Master's preferred
Experience in life sciences, ideally in a CRO or clinical trials environment; strong understanding of clinical research processes
Proven track record in PR, branding, and raising company visibility across global markets and industry events
Minimum 7 years of digital marketing leadership experience and at least 5 years of B2B marketing experience, including strategy development and execution
Demonstrated success in managing teams, delivering projects on time, and building marketing processes in a fast-paced, evolving environment
Experience working in a global, cross-regional context with the ability to collaborate effectively across cultures and time zones
Strong strategic mindset - able to define marketing priorities, measure impact, and partner with business development to drive growth
Exceptional communication and leadership skills, with empathy and the ability to inspire trust and engagement across teams
Additional Information
All your information will be kept confidential according to EEO guidelines.
$64k-111k yearly est. 10d ago
Base Ads Marketing Operations Manager, US
Coinbase 4.2
Marketing director job in Charleston, WV
***************** is planning to bring a million developers and a billion users onchain. We need your help to make that happen. *The Opportunity* We're looking for a Marketing Operations Manager to join our*Base Ads* team. This role is the backbone of campaign execution - you'll traffic ads, QA creative, refine targeting, and monitor campaign delivery across multiple channels. You'll also ensure compliance with publisher standards and regulatory requirements, while driving flawless campaign performance on both the advertiser and publisher side.
If you thrive in the details, enjoy solving problems in real time, and want to directly impact the efficiency of Base's acquisition engine, this role is for you.
*What You'll Do*
* Manage end-to-end operational setup and execution of paid campaigns across global channels (social, search, display, programmatic).
* Upload, QA, and launch creative assets; confirm compliance with internal standards, publisher policies, and legal requirements.
* Partner with compliance teams to review and approve ads before they go live.
* Configure and refine campaign structures, targeting, and budgets to ensure pacing and performance goals are met.
* Actively monitor campaigns in both publisher dashboards and internal reporting systems; troubleshoot delivery and tracking discrepancies.
* Pull, validate, and share reports with channel managers and leadership; highlight issues and opportunities for optimization.
* Maintain rigorous trafficking documentation and operational processes to reduce errors and improve efficiency.
* Serve as the subject matter expert on ad system mechanics, platform policy updates, and new features relevant to campaign operations.
*What We Look For In You*
* 3-5 years in ad operations, campaign trafficking, or paid media execution.
* Hands-on experience with Meta, Google Ads, LinkedIn, Twitter/X, and/or DSPs.
* Solid understanding of pacing, delivery, targeting, bids, placements, and conversion tracking.
* Experience reviewing creative against ad platform and legal/compliance standards.
* Process-driven, meticulous attention to detail, and able to execute flawlessly under tight deadlines.
* Strong communicator and collaborator with cross-functional teams.
*Nice To Haves*
* Experience in fintech, crypto, or other highly regulated industries.
* Familiarity with MMPs (AppsFlyer, Adjust) and tag/pixel management.
* SQL or scripting skills for deeper campaign analysis.
* Knowledge of attribution methodologies and performance measurement.
REQ ID: GBAMOMUS
Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.
Commitment to Equal Opportunity
Coinbase is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the *********************************************** in certain locations, as required by law.
Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations***********************************
Global Data Privacy Notice for Job Candidates and Applicants
Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available ****************************************************************
AI Disclosure
For select roles, Coinbase is piloting an AI tool based on machine learning technologies to conduct initial screening interviews to qualified applicants. The tool simulates realistic interview scenarios and engages in dynamic conversation. A human recruiter will review your interview responses, provided in the form of a voice recording and/or transcript, to assess them against the qualifications and characteristics outlined in the job description.
For select roles, Coinbase is also piloting an AI interview intelligence platform to transcribe and summarize interview notes, allowing our interviewers to fully focus on you as the candidate.
*The above pilots are for testing purposes and Coinbase will not use AI to make decisions impacting employment*. To request a reasonable accommodation due to disability, please contact accommodations[at]coinbase.com.
$79k-102k yearly est. 60d+ ago
Associate Director, Marketing Analytics - OAB
Sumitomo Pharma 4.6
Marketing director job in Charleston, WV
Sumitomo Pharma Co., Ltd., is a global pharmaceutical company based in Japan with operations in the U.S. (Sumitomo Pharma America, Inc.), focused on addressing patient needs in oncology, urology, women's health, rare diseases, cell & gene therapies and CNS. With several marketed products and a diverse pipeline of early- to late-stage investigational assets, we aim to accelerate discovery, research, and development to bring novel therapies to patients sooner. For more information on SMPA, visit our website ********************************** or follow us on LinkedIn.
**Job Overview**
The **Associate Director, Marketing Analytics - OAB** position will lead business insights for the commercial organization as it relates to the Overactive Bladder therapeutic area. This role will be required to operate with diverse data sources, vendors, stakeholders, in a rapidly changing business environment.
This position will report to the **Director, Commercial Analytics - OAB** and will be an integral part of the Commercial Analytics team. This position will partner with marketing, finance, and market access leadership, along with other Commercial Analytics leaders to deliver accurate, timely, and reliable insights to stakeholders across the commercial organization.
**Job Duties and Responsibilities**
+ Perform a critical role in enhancing marketing offerings by developing integrated insights from data/information to shape commercial strategy and decisions.
+ Partnering with key stakeholders, create and execute annual market research and analytics plans that align to brand strategy and performance measurement needs.
+ Conduct advanced analytics for brand teams to inform brand planning, promotional resource allocation, and marketing strategies, including patient journey creation and ROI analysis.
+ As part of the Gemtesa brand planning process, support the development brand-specific situational analysis, participate in tactical planning, and partner with sales and marketing to create meaningful KPIs.
+ Closely involved with financial planning process, providing key insights and assumptions for annual and long-range plan forecasting in partnership with brand leadership.
+ Develop compelling and actionable insights presentations for key stakeholders, including brand leadership, cross-functional partners, and senior management while adapting communication style based on audience.
+ Lead the development of deep dive analytical suite assimilating insights from multiple sources, both internal and external, to help provide a thorough understanding of brand performance.
+ Develop strategic partnership as the point of contact for Gemtesa brand team.
+ Develop and prioritize key business questions with the cross-functional support of medical, clinical, brand teams, and other partners in the organization.
+ Manage development anddelivery of strategic KPIs and supporting metrics for the monthly and quarterly business reviews.
+ Direct analytic ad hoc project requests related to the Gemtesa brand team.
**Key Core Competencies**
+ Strategic thinker: can see big picture opportunities and translate into actionable plans.
+ Excellent written and oral communications skills including executive presence in formal stakeholder presentations.
+ Strong knowledge and experience with pharmaceutical data sources (i.e., IQVIA, SHA, MMIT/DRG formulary / market access data).
+ Strong knowledge and experience with patient and HCP market research and translating insights from research into actionable recommendations.
+ Strong understanding of omnichannel data and media promotion measurement (e.g. Crossix, Media Agencies, etc).
+ Proven success in developing analyses with Business Intelligence tools and methods (e.g., Tableau, Qlikview, SQL).
+ Excellent team player and collaborative skills.
+ Strong demonstrated project management skills and managing external vendors/ deliverables within tight timelines.
+ Strategic partner to multiple cross-functional stakeholders.
+ Ability to understand the commercial environment and business needs and translate to workable solutions.
+ Highly motivated change agent that can push against the status quo and seed new ideas, new ways of thinking, and new ways of working.
**Education and Experience**
+ Minimum 8 - 12 (w/o Master's) or 6 - 8 years (with Master's) years of relevant experience in biotech or pharmaceutical industry.
+ Previous marketing, marketing science, or omnichannel experience preferred.
+ Previous commercial/ brand analytics experience (with Statistical Packages) preferred (e.g., SAS, R, SPSS, etc).
+ Patient/consumer and HCP insights and strategy experience.
The base salary range for this role is $150,640 to $188,300. Base salary is part of our total rewards package which also includes the opportunity for merit-based salary increases, short incentive plan participation, eligibility for our 401(k) plan, medical, dental, vision, life and disability insurances and leaves provided in line with your work state. Our robust time-off policy includes flexible paid time off, 11 paid holidays plus additional time off for a shut-down period during the last week of December, 80 hours of paid sick time upon hire and each year thereafter. Total compensation, including base salary to be offered, will depend on elements unique to each candidate, including candidate experience, skills, education and other factors permitted by law.
Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
**Confidential Data** : All information (written, verbal, electronic, etc.) that an employee encounters is considered confidential.
**Compliance** : Achieve and maintain Compliance with all applicable regulatory, legal and operational rules and procedures, by ensuring that all plans and activities for and on behalf of Sumitomo Pharma America (SMPA) and affiliates are carried out with the "best" industry practices and the highest ethical standards.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
**Mental/Physical Requirements** : Fast paced environment handling multiple demands. Must be able to exercise appropriate judgment as necessary. Requires a high level of initiative and independence. Excellent written and oral communication skills required. Requires ability to use a personal computer for extended periods of time.
**Sumitomo Pharma America (SMPA)** **is an Equal Employment Opportunity (EEO) employer**
Qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
Sumitomo Pharma Co., Ltd., is a global pharmaceutical company based in Japan with operations in the U.S. (Sumitomo Pharma America, Inc.), focused on addressing patient needs in oncology, urology, women's health, rare diseases, cell & gene therapies and CNS. With several marketed products and a diverse pipeline of early- to late-stage investigational assets, we aim to accelerate discovery, research, and development to bring novel therapies to patients sooner. For more information on SMPA, visit our website ********************************** or follow us on LinkedIn.
Sumitomo Pharma America (SMPA) endeavors to make its application process accessible to all. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact SMPA at **********************************************
This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.
At Sumitomo Pharma America, our work is guided by the Sumitomo Pharma mission, vision and values, which tie closely to our company's cultural pillars.
**Our** **Mission**
_To broadly contribute to society through value creation based on innovative research and development activities for the betterment of healthcare and fuller lives of people_ _worldwide_
**Our** **Vision**
_For Longer and Healthier Lives, we unlock the future with cutting edge technology and_ _ideas_
$150.6k-188.3k yearly 58d ago
GTM Marketing Lead
Nahc.Io
Marketing director job in Ansted, WV
Job DescriptionWe are seeking a hands-on Growth Hacker / GTM Marketing Lead to drive our U.S. market expansion. You'll own the go-to-market strategy for our consumer-facing social commerce product, with a focus on TikTok-native growth loops, creator partnerships, and performance marketing.This is a builder role - not just setting strategy but actively running campaigns, testing channels, and building repeatable growth playbooks. You'll leverage your prior experience scaling a consumer product into the U.S. market to help us land and expand.What You Will Do
US Market Expansion
Lead GTM execution to expand our product into the U.S.
Localize positioning, messaging, and campaigns for the U.S. consumer & creator ecosystem.
Build relationships with U.S.-based creators, affiliates, and communities.
Growth Hacking & Marketing Execution
Design and run experiments across acquisition channels (TikTok, IG Reels, YouTube Shorts, referral loops, paid social).
Optimize CAC and identify repeatable channels to scale.
Implement and optimize viral loops, referral programs, and gamification mechanics.
TikTok & Creator Marketing
Run creator campaigns and affiliate activations directly on TikTok.
Analyze creative performance and identify what hooks, sounds, and formats drive conversion.
Build content + performance dashboards to measure growth funnel effectiveness.
Cross-Functional Collaboration
Work closely with Product & Ops to align marketing experiments with product launches.
Feed back U.S. market insights into product development and roadmap prioritization.
What You Will Need
3-5+ years of growth marketing / GTM experience in consumer apps or startups.
Proven track record of expanding into the U.S. market.
Deep familiarity with TikTok marketing & tools (ads manager, creator marketplace, analytics, etc.).
Skilled in low-cost, high-impact growth experiments (referrals, community, virality, lifecycle marketing).
Data-driven: able to build dashboards, measure funnel metrics, and pivot fast.
Startup mindset: scrappy, resourceful, experimental.
Remote-first, with willingness to travel to Indonesia HQ as needed.
$76k-111k yearly est. 15d ago
Global Marketing Manager - Liquid Cooling
Chemours 4.9
Marketing director job in Charleston, WV
As we create a colorful, capable and cleaner world through chemistry, we invite you to join our team to harness the power of chemistry to shape markets, redefine industries and improve lives for billions of people around the world. **CREATING ESSENTIAL CHEMISTRY THAT THE WORLD NEEDS**
At Chemours, our people are redefining how the world thinks of chemistry by approaching everything we do with a commitment to delivering Trusted Chemistry that creates better lives and helps communities thrive. That begins with how we use our science, data, and unmatched technical expertise to develop market-leading products with the highest levels of performance, sustainability, and safety in the industry.
Powered by chemistry, our products are used in applications that make the products we rely on, processes, and new technologies possible. In key sectors such as clean energy, advanced electronics, high-performance computing and AI, climate friendly cooling, and high-quality paints and coatings for homes and industrial infrastructure---sustainable solutions and more modern living depend on Chemours chemistry.
Chemours is seeking a **Global Marketing Manager** - **Liquid Cooling** to join our growing team driving innovation in Liquid Cooling for Data Centers and AI infrastructure. In this role you would be responsible for defining the Global Marketing Strategy and marketing plans, and leading strategic negotiations with key accounts for our liquid cooling solutions. This position will report directly to the **Vice President - Liquid Cooling** .
**Location: USA**
**The responsibilities of the position include, but are not limited to, the following:**
+ Drive profitable growth through the development of global market plans for liquid cooling solutions, applications (e.g., data centers, electronics, industrial cooling), and associated marketing plans.
+ Validate key market dynamics and gaps using the Voice of Customer process, engaging industry experts and consultants, and building long-term market development relationships with key customers in the liquid cooling sector.
+ Co-develop advocacy strategies and content with the business development team, Governmental Affairs team, and support advocacy outreach focused on sustainable cooling technologies.
+ Translate market trends into overall market segment narratives to drive internal cross-functional alignment at all levels in the organization. Represent liquid cooling projects at senior level reviews.
+ Develop and lead the execution of actionable marketing plans for identified focus markets, segments, and applications within the liquid cooling ecosystem, addressing market needs and gaps.
+ Lead the development of the Marketing Strategy in collaboration with the regional marketing leaders.
+ Drive globally coordinated execution of regional marketing plans with regional marketing leaders.
+ Develop and manage product line road maps for focus markets, segments, and applications in liquid cooling, including new product adoption and introduction.
+ Support Global Product Manager with specific marketing assessments and campaigns to protect the product line base business in liquid cooling.
+ Ensure the successful commercialization of market-driven products / technology(s). Coordinate growth project leaders driving market-driven new product development (NPD) initiatives.
+ Implement value-based / strategic pricing strategies.
+ Take customer and market trends, feedback, and opportunities to help set technology's focus and set the direction for Chemours growth initiatives in liquid cooling.
+ Develop and drive marketing campaigns in support of new product launches and deliver measurable financial results.
+ Lead the development of marketing communications plans in support of marketing campaigns, working through Corporate Marketing Communications.
**The following is** **_required_** **for this role:**
+ Bachelor's degree in Business Administration, Engineering, or significant experience in related fields
+ 7+ years of B2B marketing experience, business development, and/or sales
+ Experience working with/within technology markets (Data Centers, AI, IT)
+ Negotiation experience/expertise required
+ Strong analytical and multi-tasking skills
+ Demonstrative influencing and leadership skills
+ Results oriented individual
+ Strong communication and networking skills
**The following is** **_preferred_** **for this role:**
+ Advanced degree (MBA)
+ Global marketing experience
+ Experience working in an environment of market disruption and immature markets
+ People management experience preferred
+ Business development and consulting experience a plus
+ Previous management experience a plus
+ Advanced knowledge of the following software applications Microsoft Office, including Microsoft PowerPoint. Microsoft Word, Microsoft Excel and Microsoft Outlook
**Benefits:**
Competitive Compensation
Comprehensive Benefits Packages
401(k) Match
Employee Stock Purchase Program
Tuition Reimbursement
Commuter Benefits
Learning and Development Opportunities
Strong Inclusion and Diversity Initiatives
Company-paid Volunteer Day
We're a different kind of chemistry company because we see our people as our biggest assets. Instead of focusing just on what our employees do each day, we look at how they do it-by taking a different approach to talent development, employee engagement, and culture. Our goal is to empower employees to be their best selves, at Chemours and in life.
Learn more about Chemours and our culture by visiting Chemours.com/careers. (************************************
_Chemours is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, religion, color, gender, disability, national or ethnic origin, ancestry, marital status, family status, sexual orientation, gender identity or expression, or veteran status. Jurisdictions may have additional grounds for non-discrimination, and we comply with all applicable laws._
_Chemours is an E-Verify employer_
_Candidates must be able to perform all duties listed with or without accommodation_
_Immigration sponsorship (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status) is not currently available for this position_
_Don't meet every single requirement? At Chemours we are dedicated to building a diverse, inclusive, and authentic workplace for our employees. So if you're excited about this role, but your past experience doesn't align perfectly with every qualification in the position description, we encourage you to apply anyways. You may just be the right candidate for this or other opportunities._
_In our pursuit to be the greatest place to work, we know that a critical element to enhancing our employee experience is to assure we're operating with a solid foundation of trust. At Chemours, this means being transparent about how we pay our employees for the work that they do._
Pay Range (in local currency):
$134,400.00 - $210,000.00
Chemours Level:
28
Annual Bonus Target:
16%
_The pay range and incentives listed above is a general guideline based on the primary location of this job only and not a guarantee of total compensation._ _Factors considered_ _in extending a compensation offer include (but are_ _not limited to)_ _responsibilities of the_ _job, experience,_ _knowledge, skills, and abilities, as well as internal equity, and alignment with market data. The incentive pay is dependent on business results and individual performance and subject to the terms and conditions of the specific plans._
At Chemours, you will find sustainability in our vision, our business and your future. If you want to work on the leading edge of your field and have a desire to make a difference, join Chemours and discover what it means when we say "We Are Living Chemistry."
Every day Chemours delivers Trusted Chemistry that enables products and technologies that people rely on to live better and thrive. A global leader in industrial and specialty chemicals, our chemistry enables vital innovations from high-performance computing, artificial intelligence (AI), and advanced electronics to batteries for electric and low-emissions vehicles, climate friendly cooling, paints and durable coatings for advanced infrastructure, and more.
Through our three businesses - Thermal & Specialized Solutions, Titanium Technologies, and Advanced Performance Materials - we deliver chemistry-based innovations that solve our customers' biggest challenges.
**PLEASE USE A WEB BROWSER OTHER THAN INTERNET EXPLORER IF YOU ENCOUNTER ISSUES (CHROME, FIREFOX, SAFARI, ETC.)**
$134.4k-210k yearly 23d ago
Sr. Manager - Growth Marketing Programs
Shi 4.7
Marketing director job in Charleston, WV
**About Us** **Since 1989, SHI International Corp. has helped organizations change the world through technology. We've grown every year since, and today we're proud to be a $16 billion global provider of IT solutions and services.** **Over 17,000 organizations worldwide rely on SHI's concierge approach to help them solve what's next. But the heartbeat of SHI is our employees - all 7,000 of them. If you join our team, you'll enjoy:**
+ **Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.**
+ **Continuous professional growth and leadership opportunities.**
+ **Health, wellness, and financial benefits to offer peace of mind to you and your family.**
+ **World-class facilities and the technology you need to thrive - in our offices or yours.**
**Job Summary**
SHI is seeking a Senior Manager of Growth Marketing Programs to support our Healthcare business. The Sr. Manager of Healthcare Growth Marketing Programs will partner with sales and marketing to forge a closer working relationship between one of SHI's strategic selling units and the SHI marketing team. They will be accountable for delivering new business opportunities through orchestrated campaigns that improve customer experience, increase brand awareness, and drive measurable outcomes.
The primary focus for the Sr. Manager, Growth Marketing Programs will be working closely with SHI's dedicated Healthcare sales team to acquire new customers through a combination of dedicated multi-channel campaigns, SHI-hosted and third-party events, and increased brand awareness for SHI and SHI Healthcare in the healthcare provider market.
The ideal candidate will have a deep understanding of the Healthcare market, sales processes and strategy, and will understand the capabilities of marketing channels to drive valuable leads.
**Role Description**
+ Partner with sales and marketing to define go-to-market objectives and develop a marketing plan that drives a predictable pipeline.
+ Ensure all marketing plan tactics for the Healthcare business are executed, with direct responsibility for brand and demand generation, sales enablement, and reporting.
+ Vet and evaluate partner marketing opportunities for sales, ensuring all investments and commitments expected of Healthcare sellers align with the go-to-market plan.
+ Evaluate, select, and manage strategic marketing vendors that contribute to the outsourced execution of marketing programs, including telemarketing services.
+ Partner with sales leadership, partner marketing, and L&D to coordinate outbound prospecting sales plays with SHI partners.
+ Inform channel investment strategy by partnering with internal digital, events, content, and campaign marketing teams to deliver an omnichannel campaign strategy.
+ Collaborate with product marketing and creative teams to develop value proposition messaging and inform content strategy.
+ Report regularly on campaign performance and overall marketing impact to internal stakeholders and partners.
+ Capture insights and feedback, internally and externally, to inform future campaign strategy and messaging.
+ Manage and adhere to a defined revenue marketing budget, including MDF partner funding management.
+ Develop campaign briefs to inform and enable extended marketing and sales teams on GTM strategy.
**Behaviors and Competencies**
+ Strategic Thinking: Can analyze complex situations, drive organizational transformation, and adapt strategies to changing market conditions.
+ Leadership: Can lead strategic team initiatives, inspire others to take leadership roles, and foster a culture of shared responsibility and continuous improvement.
+ Business Acumen: Can provide strategic guidance and insights to drive overall business success.
+ Creativity: Can lead organizational transformation by fostering a culture of creativity, inspiring others, and driving breakthrough innovations.
+ Communication: Can lead and model exceptional communication at all levels of the organization, develop and implement communication strategies, and coach others to improve their communication skills.
+ Analytical Thinking: Can lead and innovate in the application of analytical thinking, solve complex problems, influence others, and contribute to best practices.
+ Adaptability: Can drive strategic transformations, inspire others to embrace change, and foster a culture of continuous adaptation.
+ Collaboration: Can lead complex team projects, inspire others to collaborate effectively, and foster a culture of mutual respect and shared purpose.
+ Customer-Centric Mindset: Can lead strategic initiatives focused on improving the overall customer experience. Inspires and mentors others to adopt a customer-centric approach, fostering a culture of customer focus throughout the organization.
+ Results Orientation: Can inspire a culture of results-orientation across the organization, setting high standards and holding everyone accountable for achieving results.
**Skill Level Requirements**
+ Experience in utilizing current marketing channels and techniques to reach target audiences. - Expert
+ Experience in developing and executing strategies to generate interest and support the sales process. - Expert
+ Ability to examine and model data to support marketing decision-making. - Expert
+ Proficiency in utilizing Customer Relationship Management software for data-driven marketing. - Expert
+ Ability to effectively utilize applications like Teams, SharePoint, Word, Excel, and PowerPoint for marketing tasks. - Expert
**Other Requirements**
+ Bachelors Degree in related field required
+ 6+ years' experience in demand generation or sales support roles.
+ Prior experience marketing to healthcare systems.
+ Prior experience executing modern marketing channels.
+ Ability to travel 20% -
+ 2+ years of management experience preferred
The estimated annual pay range for this position is $120,000 - $150,000 which includes a base salary and bonus. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.
Equal Employment Opportunity - M/F/Disability/Protected Veteran Status
$120k-150k yearly 43d ago
Global Marketing Manager - Alternative Fuels
Vontier
Marketing director job in Charleston, WV
**INTRODUCTION and WHAT YOU WILL DO (Job Responsibilities)** The Global Marketing Manager at ANGI Energy, a Vontier company, plays a key role in driving profitable growth for the Alternative Fuels product lines (CNG, RNG, Hydrogen). This hands-on position develops and executes strategic marketing plans that enhance brand awareness and generate quality leads. Success requires strong collaboration with commercial and aftermarket teams, deep customer insight, and expertise in digital marketing and data analysis to identify new sales opportunities. The role reports to the Global Head of Marketing - Alternative Fuels and offers full-time remote work with opportunities for domestic and international travel.
**Responsibilities:**
**Lead Generation:**
+ Devise, plan and implement an omnichannel digital and account-based marketing strategy aimed at generating quality leads that support business priorities. (see 'Digital Marketing' below)
+ Work with internal stakeholders to segment customer/prospect data to develop targeted value propositions.
+ Successfully execute new product launches.
+ Collaborate with Vontier's marketing Centers of Excellence and/or external agencies to brief and manage campaign and content requirements.
+ Support business development activities by conducting regular industry research to identify new prospects and opportunities ('whitespace').
+ Partner with the Commercial team to strategize and execute on targeted campaigns to drive sales linearity and support bookings and revenue targets.
**Lead Management:**
+ Manage the end-to-end lead management and automation process in the Sales and Marketing CRMs.
+ Maintain lists for outbound marketing, ensuring compliance with relevant local data privacy regulations.
+ Build custom reports tracking lead status through the sales funnel.
+ Report on the efficacy/ROI of all marketing activities in relation to defined KPIs and strategic business priorities.
**Digital Marketing:**
+ Lead omni-channel digital and account-based marketing strategies, identifying relevant paid, owned and earned promotional opportunities to increase online visibility.
+ Build and implement an engaging social media strategy.
+ Engage with trade media, associations and directories to identify and negotiate relevant advertising opportunities.
+ Work with the Vontier Centers of Excellence and/or external agencies to develop compelling content to drive conversions across digital platforms.
+ Collaborate with the Vontier Digital Marketing team to ensure global websites are kept up-to-date and optimized for SEO.
+ Track digital campaign and website performance, implementing optimization tactics to drive increased traffic and conversion rates.
**Sales Enablement:**
+ Manage the creation and maintenance of sales tools (brochures, presentations, quoting tools, videos, etc.), leveraging Vontier's Creative Studio and/or outside agencies.
+ Conduct regular industry and competitor research to ensure sales tools remain current and relevant (i.e. industry and regulatory landscape).
+ Work with Engineering/Product teams to ensure materials are kept up-to-date with the latest technical and regulatory information.
+ Coordinate translation of marketing materials into requisite languages.
**Exhibitions & Events:**
+ Support ANGI Energy's yearly exhibition plan across North America and Europe.
+ Collaborate closely with Vontier and other Vontier companies on shared exhibition initiatives.
+ Assist with coordinating and promoting live and virtual speaking opportunities (e.g. panel discussions, webinars, conference talks).
+ Manage event leads, devising and implementing post-event nurturing campaigns.
**Brand:**
+ Serve as a brand guardian, ensuring ANGI and Vontier brand guidelines are followed across all platforms.
+ Support PR and content marketing strategies aimed at driving thought leadership and building brand awareness.
+ Collaborate with Vontier and other fleet-facing Vontier companies to support the articulation of Vontier's narrative to the Fleet segment.
**Internal Communications:**
+ Collaborate with internal communications lead(s) at ANGI to ensure internal visibility of marketing and commercial activities.
**WHO YOU ARE (Qualifications)**
**Essential** **:**
+ Bachelor's degree in Digital Marketing, Marketing Communications, Public Relations, Business, or related field, or equivalent professional experience.
+ Minimum 5 years of relevant work experience in B2B marketing.
+ Excellent verbal and written communication skills.
+ Experience running annual marketing plans and budgets.
+ Digitally savvy - able to ideate, develop, launch and track effective omnichannel digital marketing campaigns.
+ A good eye for creative and knack for developing effective campaign briefs.
+ CRM and marketing automation software skills (Salesforce marketing cloud preferred).
+ Experience partnering with sales teams to develop compelling value propositions and sales tools.
+ Experience working closely with product/engineering teams to translate complex data in digestible formats.
+ Solid project and time management skills, with a proven track record of managing multiple and competing priorities across diverse groups of stakeholders.
+ Willingness to travel (domestic and overseas, estimated 15-20% of role).
**Preferable:**
+ In-depth (8+) relevant industry experience (e.g. industrial manufacturing, cleantech, automotive).
+ Experience working in a matrix and/or multi-market environment. Experience in North America and/or Europe advantageous.
+ Experience working within Sales & Marketing organizations with multiple channels of distribution.
+ Event management skills.
+ Graphic design experience (Adobe Creative Suite).
**Outcomes and Deliverables:**
**Deliverables:**
+ Annual strategic marketing plan.
+ Targeted account-based marketing strategies to defined key accounts.
+ Effective sales enablement tools and digital content.
+ Yearly tradeshow & events schedule.
**Outcomes:**
+ Increase in Marketing Qualified Leads (MQLs) and conversion to Sales Qualified Leads (SQLs).
+ Increased brand awareness and leads from industry whitespace.
+ Effective budget management
+ Demonstrable ROI on marketing activities
**Physical Demands:**
+ Frequent use of computer, phone, and other office equipment.
+ Ability to participate in virtual meetings and presentations for extended periods.
+ Occasional travel (domestic and international) requiring air travel, ground transportation, and navigating airports and conference venues (estimated 15-20% of time).
+ Ability to attend and support exhibitions, conferences, and events, which may involve standing, walking, and setting up or managing event materials.
+ Handling and transporting marketing materials, samples, or sales tools during events (light lifting, carrying up to 15-20lbs).
+ Coordinating event logistics which may require moderate physical activity such as walking, standing, and occasional lifting or arranging displays.
+ Ability to remain focused on detailed digital work, including data analysis and content creation, requiring fine motor skills and visual acuity.
+ Ability to work flexible hours occasionally to accommodate global time zones and meetings/events.
**Work Environment:**
+ Office-based/remote work involving extended periods of sitting and computer use.
+ Exhibitions, Conferences, and Events..
The base compensation range for this position is $85,000 to $120,000 per annum. Your actual base salary will be determined based upon numerous factors which may include relevant experience, skills, location (labor market data), credentials (education, certifications), and internal equity.
For this specific role, you may be eligible to participate in an annual bonus plan.
Vontier partners with you and your family on your health and wellness journey. Visit VontierBenefits.com to view our benefits. We offer a premium suite of health and wellness programs for you and your family, including medical, dental, vision, disability and life insurance. With programs for family planning from Maven Clinic to managing diabetes like Livongo, coverage for women's health, support for adult and elder care, paid parental leave, a generous 401(k) plan with matching company contributions, and more. Vontier is here for all stages of life. We also offer paid time off up to 15 days each year, 12 paid holidays (including 2 floating holidays), and paid sick leave.*
**Disclaimer:** The salary, other compensation, and benefits information is accurate as of the date of this posting. Sick leave amount may vary based on state or local laws applicable to the applicant's geographic location. The Company reserves the right to modify this information at any time, subject to applicable law.
**WHO IS ANGI**
ANGI Energy Systems LLC ('ANGI'), a Vontier company, is a U.S. based manufacturer of quality engineered gas compression equipment and a leading supplier of compressed natural gas (CNG) and renewable natural gas (RNG) equipment and systems. ANGI has a longstanding reputation as a leader and innovator in both the compression and natural gas vehicle (NGV) refueling industries and has over 40 years of experience providing worldwide clients with high quality products and services. In 2022 ANGI launched its expanded alternative energy platform offering, to include hydrogen refueling station (HRS) solutions as it harnesses its unique position as a multi-energy systems supplier ready to support global clients in their decarbonization programs.
ANGI sits within Vontier's Alternative Energy and Sustainable Fleets Platform, which is focused on providing innovative and sustainable solutions for optimizing and decarbonizing the fleet industry. Sister companies include Gasboy, Teletrac Navman, Driivz and Sparkion. For more information on ANGI's alternative energy solutions, visit angienergy.com.
**WHO IS VONTIER**
Vontier (NYSE: VNT) is a global industrial technology company uniting productivity, automation and multi-energy technologies to meet the needs of a rapidly evolving, more connected mobility ecosystem. Leveraging leading market positions, decades of domain expertise and unparalleled portfolio breadth, Vontier enables the way the world moves - delivering smart, safe and sustainable solutions to our customers and the planet. Vontier has a culture of continuous improvement and innovation built upon the foundation of the Vontier Business System and embraced by colleagues worldwide. Additional information about Vontier is available on the Company's website at *************** .
**At Vontier, we empower you to steer your career in the direction of success with a dynamic, innovative, and inclusive environment.**
Our commitment to personal growth, work-life balance, and collaboration fuels a culture where your contributions drive meaningful change. We provide the roadmap for continuous learning, allowing creativity to flourish and ideas to accelerate into impactful solutions that contribute to a sustainable future.
Join our community of passionate people who work together to navigate challenges and seize opportunities. At Vontier, you are not on this journey alone-we are dedicated to equipping you with the tools and support needed to fuel your innovation, lead with impact, and thrive both personally and professionally.
**Together, let's enable the way the world moves!**
"Vontier companies are equal employment employers and evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, sexual orientation, gender identity or expression, and other characteristics protected by law."
$85k-120k yearly 22d ago
Channel and Alliances Director - ISV, North America
Cloudinary 4.2
Marketing director job in Ansted, WV
Job DescriptionCloudinary is the Image and Video API platform trusted by millions of developers and over 10,000 companies worldwide. Our powerful tools fuel websites to be faster, richer in user engagement, and breakthrough creativity. With a growing suite of products that support everything from developer efficiency to brand storytelling, Cloudinary is becoming the visual layer of the web.
Cloudinary has a globally distributed team across North America, EMEA, and Asia-Pacific, united by a shared commitment to building smart, scalable technology and a culture rooted in humility, curiosity, and collaboration. At Cloudinary, we celebrate Life & Work. We believe in healthy growth, working with purpose, and creating meaningful value. If you're looking for a place where your voice matters and your work truly makes an impact, this may be the opportunity for you.
Cloudinary is seeking a Channel and Alliances Director to accelerate growth through Independent Software Vendors (ISVs) and Technology Partners in North America. This role will focus on developing and scaling OEM/embedded, resell, and co-sell go-to-market (GTM) motions that expand Cloudinary's footprint through innovative technology integrations and revenue-generating alliances.
This position reports to the Senior Director of Channels & Alliances and collaborates closely with Sales, Partner Marketing, Product, and Strategy teams to build high-impact partnerships that drive measurable business results.Responsibilities:
Identify and Recruit Strategic ISV and Tech Partners: Build a robust pipeline of ISVs, SaaS platforms, and technology partners that align with Cloudinary's product and GTM strategy.
Develop OEM and Embedded Partnerships: Structure and negotiate OEM and embedded agreements where Cloudinary's media management capabilities are integrated into third-party solutions.
Establish Resell and Co-Sell GTM Motions: Create scalable resell and co-sell frameworks with technology partners to drive sourced and influenced revenue. Develop joint value propositions, partner plays, and GTM programs that accelerate adoption and growth.
Drive Partner Revenue: Carry a quota for partner-sourced, ensuring predictable and repeatable performance through data-driven business planning.
Joint Business Planning and Enablement: Collaborate with partners to define shared success metrics, sales enablement resources, and marketing initiatives that build a joint pipeline.
Partner Integration and Product Collaboration: Work cross-functionally with Product and Engineering to support technical integrations, APIs, and embedded use cases that enhance partner solutions - test and iterate ‘Better together' value points to value and customer experiences.
Thought Leadership and Evangelism: Represent Cloudinary as a thought leader in media management and developer ecosystems across ISV and SaaS partner communities.
Partner Experience Management: Lead end-to-end partner engagement - from onboarding through joint selling - while continuously optimizing the partner experience.
Metrics and Process Excellence: Design and manage a metrics-driven partner recruitment and nurturing process, focusing on scalability, enablement effectiveness, and ROI.
Travel: Up to 30% as needed for partner engagements and industry events.
About You:
7+ years of experience in business development, partner management, or SaaS alliance leadership - preferably with a focus on ISV and technology partnerships.
Proven success in building OEM, embedded, resell, or co-sell partnerships that drive measurable ARR. Meeting and achieving annual targets of +1M$ partner sourced/reselling new businesses.
Strong understanding of cloud platforms, developer ecosystems, and software integration models.
Track record of negotiating and closing complex partnership agreements with both business and technical executives.
A background in SaaS categories such as eCommerce, CMS/DXP, PIM, video, or developer tooling is highly desirable.
Analytical thinker with a growth mindset, excellent communication skills, and the ability to influence across cross-functional teams.
Entrepreneurial, self-starter with the ability to operate strategically while executing tactically.
#LI-GC1
We have you in mind. As an employee, you will experience many benefits, including:
Awesome technology Top-talent peers100% sponsored medical, dental, and vision plans for employees & family HSA company contribution Matching 401k program Robust vacation & wellness policy Annual development stipend Catered lunches or a food stipend
Cloudinary is proud to be an equal-opportunity employer dedicated to pursuing a diverse workforce.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
$109k-147k yearly est. 25d ago
Sr. Manager, Medical Distribution Account Marketing
Cardinal Health 4.4
Marketing director job in Charleston, WV
**What Channel Marketing contributes to Cardinal Health** Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.
Channel Marketing is responsible for anchoring into the customer and defining our integrated value proposition that connects distribution, products, and services. Channel Marketing ensures that our go-to-market strategy is grounded in customer needs while optimizing how our offerings are positioned and delivered through each channel. It defines the customer roadmap and guides cross-functional teams to ensure alignment between customer insights, market opportunities, and commercial execution.
**_Job Summary_**
The Sr. Manager, Medical Distribution Account Marketing leads development and implementation of commercial marketing plans for the U.S. Distribution business as a whole and for a specific account portfolio. The primary responsibility will be understanding the industry landscape and customer needs, developing sales enablement programs and tools, and commercializing the U.S. Medical Distribution value proposition to drive revenue and accelerate growth and profitability.
**_Responsibilities_**
Manages the development and execution of account-specific marketing plans for Cardinal Health's U.S. Medical Distribution Acute Care channel. Leveraging industry knowledge and channel segmentation to develop strategies that resonate with the customers. This role will be responsible for the following:
Financials and Performance Metrics:
+ Leverage data to understand channel performance and program effectiveness and support decision-making.
+ Monitor product performance metrics and customer satisfaction.
+ Prepare reports and presentations on product performance and market insights for stakeholders.
Marketing tools and GTM Strategies:
+ Develop and execute commercial marketing strategies - Create value propositions that resonate with target customer segments
+ Sales enablement support to accelerate industry growth
+ Develops and conducts product and solution presentations, using a variety of mediums, to position the sales force for success.
+ Develop and drive promotional activity to sales and channels to meet objectives-Create marketing materials and tools tailored to specific customer needs. This includes co-branded materials, sales presentations, and product information that aligns with the overall brand messaging.
+ Partner with content team and customer solutions teams to develop customer case studies and white papers
Collaborate with sales and cross-functional counterparts:
+ Serve as marketing lead for Account Operating Units (AOUs), providing direct support for product conversion activities and customer distribution strategy
+ Develop partnerships with broader Cardinal Health marketing and functional teams to support cross-functional marketing strategy
+ Ensure that marketing strategies are effectively executed at the channel level
+ Communicate cross-functionally for strategy refinement
+ Advance, maintain, and implement training, support programs, and sales tools for the selling organization and channel.
Market Intelligence and Insights, including competitive analysis:
+ Gather insights on market conditions and customer needs. Communicate cross-functionally for strategy refinement
+ Sharing customer feedback and insights with channel partners enables improvement of customer experience across USMPD
**Qualifications**
+ 8-12 years of experience, preferred
+ Bachelor's degree in related field, or equivalent work experience, preferred
+ Self-motivated, entrepreneurial, independent, driven individual to meet objectives
+ Proficient in Excel with the ability to pivot tables, lookups, and analyzing multiple data sets to create actionable insights (including, but not limited to)
+ Strong analytical skills allowing for quick assessment of situations, trade-offs, and ability to recommend appropriate course of action
+ Ability to influence cross-functional teams without formal authority
+ Ability to multitask and prioritize while managing multiple projects and day-to-day responsibilities.
+ Excellent written and verbal communication skills and comfort presenting to internal and external audiences
+ Must be able to travel up to 25% of the time, including some nights and weekends.
**What is expected of you and others at this level**
+ Manages department operations and supervises professional employees, front line supervisors and/or business support staff
+ Participates in the development of policies and procedures to achieve specific goals
+ Ensures employees operate within guidelines
+ Decisions have a short term impact on work processes, outcomes and customers
+ Interacts with subordinates, peers, customers and suppliers at various management levels; may interact with senior management
+ Interactions normally involve resolution of issues related to operations and/or projects
+ Gains consensus from various parties involved
**Anticipated salary range:** $105,100 - $150,100
**Bonus eligible:** Yes
**Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
+ Medical, dental and vision coverage
+ Paid time off plan
+ Health savings account (HSA)
+ 401k savings plan
+ Access to wages before pay day with my FlexPay
+ Flexible spending accounts (FSAs)
+ Short- and long-term disability coverage
+ Work-Life resources
+ Paid parental leave
+ Healthy lifestyle programs
**Application window anticipated to close: 12/19/2025** *if interested in opportunity, please submit application as soon as possible.
The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity.
_Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._
_Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._
_To read and review this privacy notice click_ here (***************************************************************************************************************************
$105.1k-150.1k yearly 27d ago
Director, Consult Partner - Consumer & Travel / Mainframe Mod
Kyndryl
Marketing director job in Charleston, WV
**Who We Are** At Kyndryl, we design, build, manage and modernize the mission-critical technology systems that the world depends on every day. So why work at Kyndryl? We are always moving forward - always pushing ourselves to go further in our efforts to build a more equitable, inclusive world for our employees, our customers and our communities.
**The Role**
Kyndryl Consult is the fastest growing business within the organization and instrumental to the company's strategic growth objectives. You will play a key leadership role across multi-disciplinary teams, guiding them through complex consulting engagements and be responsible for creating and positioning strategic change agendas within Kyndryl's largest accounts across the C-suite, spanning the intersection between complex Business and IT customer solutions, transformations that impact across the entire customer Eco-system.
As a Consult Partner, you will have a pivotal role in driving profitable growth, leveraging our comprehensive capabilities to build strong client relationships, and leading your team to success. This role demands a strong presence, industry expertise, and the ability to cultivate relationships with CXO-level clients. Your leadership will be critical in fostering talent development and innovation within the organization.
This role will also be leading the overall client engagement and delivering high quality client work alongside senior client stakeholders. Working in a transaction environment which may be pre or post deal, planning post deal implementation, and ultimately supporting execution. Partners will be focused on financial impact, utilization and contribution, client impact and leadership.
**Contribute to Profitable Growth:**
+ Drive significant financial outcomes through signings and revenue targets
+ Ensure sustained growth and profitability, managing margin expectations and backlog growth
+ Support the identification, pursuit and conversion of a pipeline of business development opportunities
+ Undertake scoping and fee negotiation on engagements, while enduring profitability and understanding and containing risk
**Client Engagement:**
+ Build and maintain deep relationships with client CXOs and be seen as the 'go to' person and a trusted advisor by senior executives
+ Leading C-level client interactions and consulting initiatives, deliverables and outputs of a deal engagement
+ Demonstrate credibility and experience to advise and deliver on complex consulting engagement
+ Enhance client satisfaction, as measured by Net Promoter Score (NPS) and new relationship development; Secure client references
**Operational Excellence:**
+ Achieve individual and team utilization targets
+ Lead the design of complex engagements and take responsibility for oversight of delivery, ensuring high performance and customer satisfaction
+ Leadership, Management, People
+ Lead by example; Fostering a culture of continuous personal and professional development and challenging our people to be curious and innovative and supportive for each other. At the same time ensuring that all outcomes are commercially focused, value adding and effectively executed
**Strategic Contribution:**
+ Utilize industry and technology expertise to shape and drive the company's strategic initiatives.
+ Align with Kyndryl's strategic vision and contribute to its execution.
+ Drive external eminence and innovation, establishing a strong personal and organizational brand in the industry.
+ Proactively develop thought leadership and intellectual capital
Kyndryl currently does not require employees to be fully vaccinated against COVID-19, however, if you are hired to work at a client, customer, or partner location, you may be required to show proof of vaccination to align with their respective COVID-19 vaccination policies. Those who believe they are eligible may apply for a medical or religious accommodation prior to the start of employment.
**Who You Are**
Who You Are
You're good at what you do and possess the required experience to prove it. However, equally as important - you have a growth mindset; keen to drive your own personal and professional development. You are customer-focused - someone who prioritizes customer success in their work. And finally, you're open and borderless - naturally inclusive in how you work with others.
**Required Skills and Experience:**
+ Extensive experience in client engagement and relationship management at the CXO level
+ Demonstrable ability to build and commercialize relationships with senior executives
+ Proven track record of leading and executing complex projects with multi-disciplinary teams in a consulting, corporate or public sector environment
+ Effective financial acumen with experience in driving revenue growth and managing margins
+ Experience of managing or supporting high-value business development activities with senior stakeholders
+ Deep understanding of industry trends and technology
+ Sound personal brand and presence in the industry
+ Demonstrated ability to innovate and drive change
**The compensation range for the position in the U.S. is $159,240 to $286,560 based on a full-time schedule.** **Your actual compensation may vary depending on your geography, job-related skills and experience.** **For part time roles, the compensation will be adjusted appropriately. The pay or salary range will not be below any applicable state, city or local minimum wage requirement. There is a different applicable compensation range for the following work locations:**
**California: $175,080 to $343,920**
**Colorado: $159,240 to $286,560**
**New York City:** **$191,040 to $343,920**
**Washington:** **$175,080 to $315,240**
**Washington DC: $175,080 to $315,240**
**This position will be eligible for Kyndryl's discretionary annual bonus program, based on performance and subject to the terms of Kyndryl's applicable plans. You may also receive a comprehensive benefits package which includes medical and dental coverage, disability, retirement benefits, paid leave, and paid time off.** **Note: If this is a sales commission eligible role, you will be eligible to participate in a sales commission plan in lieu of the annual discretionary bonus program. Applications will be accepted on a rolling basis.**
**Being You**
Diversity is a whole lot more than what we look like or where we come from, it's how we think and who we are. We welcome people of all cultures, backgrounds, and experiences. But we're not doing it single-handily: Our Kyndryl Inclusion Networks are only one of many ways we create a workplace where all Kyndryls can find and provide support and advice. This dedication to welcoming everyone into our company means that Kyndryl gives you - and everyone next to you - the ability to bring your whole self to work, individually and collectively, and support the activation of our equitable culture. That's the Kyndryl Way.
**What You Can Expect**
With state-of-the-art resources and Fortune 100 clients, every day is an opportunity to innovate, build new capabilities, new relationships, new processes, and new value. Kyndryl cares about your well-being and prides itself on offering benefits that give you choice, reflect the diversity of our employees and support you and your family through the moments that matter - wherever you are in your life journey. Our employee learning programs give you access to the best learning in the industry to receive certifications, including Microsoft, Google, Amazon, Skillsoft, and many more. Through our company-wide volunteering and giving platform, you can donate, start fundraisers, volunteer, and search over 2 million non-profit organizations. At Kyndryl, we invest heavily in you, we want you to succeed so that together, we will all succeed.
**Get Referred!**
If you know someone that works at Kyndryl, when asked 'How Did You Hear About Us' during the application process, select 'Employee Referral' and enter your contact's Kyndryl email address.
Kyndryl is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. Kyndryl is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
$105k-154k yearly est. 60d+ ago
Senior Director, Digital Marketing
Cornerstone Ondemand 4.7
Marketing director job in Charleston, WV
**Senior Director, Digital Marketing - Cornerstone** Are you ready to make a significant impact in the digital marketing world? Join our dynamic team at Cornerstone, where we are unlocking human and AI potential with our workforce development solutions, used by over 7,000 organizations and 130 million users.
As the Senior Director of Digital Marketing, you will lead the strategy and execution of our global digital marketing initiatives as part of our global Revenue Marketing organization. You will manage a talented global team, collaborate with cross-functional partners, and drive brand awareness, audience engagement and conversion to pipeline. Your digital marketing expertise and leadership will be key to achieving our business objectives.
**Key Responsibilities:**
+ Develop and implement strategic digital marketing programs across the customer lifecycle.
+ Conduct in-depth audience analysis and orchestrate tailored digital campaigns that deliver meaningful results.
+ Monitor trends and emerging technologies in digital marketing to identify new opportunities for growth and innovation.
+ Oversee paid search (PPC) and paid social advertising campaigns to maximize performance and efficiency.
+ Collaborate closely with internal stakeholders to establish campaign goals, budgets, and key success metrics.
+ Lead the creation of compelling ad copy, optimize landing pages, and manage bidding strategies to drive high ROI.
+ Utilize advanced analytics to continually fine-tune campaign effectiveness
+ Track, measure, and report on key performance indicators (KPIs) and campaign results for senior management.
+ Partner with GTM teams on innovative ABX strategies to deepen customer engagement and fuel revenue growth.
+ Leverage technology and marketing best practices to effectively engage target accounts. **You will have**
+ 8+ years of experience in digital marketing, with a proven record of success in B2B Saas driving pipeline, revenue growth, and measurable marketing impact.
+ Knowledge of key digital marketing trends, best practices, and technology including the evolving impact AI is playing in this area.
+ Experience of working with and alongside a modern martec stacks (6sense, SF, Marketo etc)
+ Strong analytical skills for interpreting complex data sets and driving actionable insights.
+ Demonstrated ability to craft and execute successful digital marketing strategies that drive measurable outcomes.
+ Excellent leadership and collaborative skills, with experience working across global, cross-functional teams.
+ Highly developed communication and presentation skills for engaging stakeholders at all levels.If you are passionate about advancing digital marketing and thrive in a collaborative, innovative environment, we invite you to lead our digital marketing efforts as Senior Director at Cornerstone.
Equal Employment Opportunity has been, and will continue to be, a fundamental commitment at Cornerstone OnDemand. All qualified applicants are given consideration regardless of race, color, gender, age, sexual orientation, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable Federal, State, or Local fair employment laws. If you have a disability or special need that requires accommodation, please contact us at ****************
$120k-155k yearly est. 19d ago
Senior Product Marketing Manager
Datavant
Marketing director job in Charleston, WV
Datavant is a data platform company and the world's leader in health data exchange. Our vision is that every healthcare decision is powered by the right data, at the right time, in the right format. Our platform is powered by the largest, most diverse health data network in the U.S., enabling data to be secure, accessible and usable to inform better health decisions. Datavant is trusted by the world's leading life sciences companies, government agencies, and those who deliver and pay for care.
By joining Datavant today, you're stepping onto a high-performing, values-driven team. Together, we're rising to the challenge of tackling some of healthcare's most complex problems with technology-forward solutions. Datavanters bring a diversity of professional, educational and life experiences to realize our bold vision for healthcare.
**About the Role**
The Senior Product Marketing Manager is responsible for defining the story of our products. What we build, why it matters, and how it drives impact for our customers. This person will translate product strategy into compelling narratives, enable our commercial teams, and partner with Growth and Demand Gen to activate campaigns that drive adoption and pipeline.
**Key Responsibilities**
+ **Positioning & Messaging:** Craft differentiated messaging and positioning for core products and solutions; own the "master story" and ensure consistency across channels. **GTM & Launch Strategy:** Lead product launches and go-to-market planning; align cross-functionally with Product, Sales, and Marketing.
+ **Sales Enablement:** Develop battlecards, talk tracks, competitive briefs, and onboarding materials to arm Sales and Customer teams with clear, confident messaging.
+ **Content Ownership:** Oversee high-impact content, including white papers, case studies, solution overviews, and thought leadership pieces. **Campaign Partnership:** Co-develop campaign messaging and content with Growth & Demand Gen, ensuring alignment between product strategy and execution. **Market & Competitive Intelligence:** Maintain ongoing insight into market trends, customer needs, and competitor positioning to inform strategy.
+ **Customer Advisory Board (CAB) Content:** Partner with the CX team on customer storytelling, narrative development, and event messaging.
**What You Bring**
+ 6-8 years of product or solutions marketing experience in B2B SaaS, health tech, or data-driven industries.
+ Demonstrated ability to craft compelling, differentiated messaging and translate technical concepts into business value.
+ Strong collaboration skills; proven track record of partnering with Product, Sales, and Demand Gen teams.
+ Excellent storytelling and writing abilities; comfortable developing and presenting content to executive audiences.
+ Strategic thinker who is also hands-on; able to own both planning and execution.
We are committed to building a diverse team of Datavanters who are all responsible for stewarding a high-performance culture in which all Datavanters belong and thrive. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.
At Datavant our total rewards strategy powers a high-growth, high-performance, health technology company that rewards our employees for transforming health care through creating industry-defining data logistics products and services.
The range posted is for a given job title, which can include multiple levels. Individual rates for the same job title may differ based on their level, responsibilities, skills, and experience for a specific job.
The estimated total cash compensation range for this role is:
$128,000-$160,000 USD
To ensure the safety of patients and staff, many of our clients require post-offer health screenings and proof and/or completion of various vaccinations such as the flu shot, Tdap, COVID-19, etc. Any requests to be exempted from these requirements will be reviewed by Datavant Human Resources and determined on a case-by-case basis. Depending on the state in which you will be working, exemptions may be available on the basis of disability, medical contraindications to the vaccine or any of its components, pregnancy or pregnancy-related medical conditions, and/or religion.
This job is not eligible for employment sponsorship.
Datavant is committed to a work environment free from job discrimination. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. To learn more about our commitment, please review our EEO Commitment Statement here (************************************************** . Know Your Rights (*********************************************************************** , explore the resources available through the EEOC for more information regarding your legal rights and protections. In addition, Datavant does not and will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay.
At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your answers will be anonymous and will help us identify areas for improvement in our recruitment process. (We can only see aggregate responses, not individual ones. In fact, we aren't even able to see whether you've responded.) Responding is entirely optional and will not affect your application or hiring process in any way.
Datavant is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. If you need an accommodation while seeking employment, please request it here, (************************************************************** Id=**********48790029&layout Id=**********48795462) by selecting the 'Interview Accommodation Request' category. You will need your requisition ID when submitting your request, you can find instructions for locating it here (******************************************************************************************************* . Requests for reasonable accommodations will be reviewed on a case-by-case basis.
For more information about how we collect and use your data, please review our Privacy Policy (**************************************** .
$128k-160k yearly 28d ago
Director of Business Development
Amentum
Marketing director job in Charleston, WV
Purpose/Scope The Business Development Director initiates and implements the research and analysis of business opportunities, consistent with organization's long range and strategic plans. Will be responsible for the annual bookings plan for the assigned Business Area/Customer Focus Area.
-Responsibilities
~ Responsible for building company presence as a global provider and effectively leading the presenting of the capabilities resulting to achieve and/or exceed the business plan and objectives.
~ Serve as focal point for future domestic and international customers by representing the company's business development growth within the market.
~ Establish relationships with and lead purposeful engagements with current and potential customers.
~ Assess future growth opportunities aligned with the strategic growth direction. Provide recommendations on how to support customers in the targeted markets.
~ Work across multiple functions and business areas and will lead the development and presentation of growth strategies and opportunities, both international and domestic.
~ Lead the market assessments, develop new opportunities and advocates for new business resources, and coordinate win efforts.
~ Lead assessment of new business opportunities.
~ Develop solutions to complex problems which require the regular use of ingenuity and innovation. Ensure solutions are consistent with organizational objectives and financial goals.
~ Lead negotiations and close new business opportunities.
~ Participate on opportunity specific win strategy reviews.
~ Position will be assigned to specific targeted business area and may require additional or specific job duties related to assigned function which are not aforementioned.
Minimum Knowledge
-Demonstrated networking capabilities among various future clients for identifying and developing potential business opportunities.
- Demonstrated knowledge of associated contractors and the competitive landscape.
- Complete understanding of business development that includes contract cost and pricing principles that translates efforts in achievements especially in acquiring new and follow-on business. - Ability to read, analyze, and interpret the most complex documents.
- Ability to respond effectively to the most sensitive inquiries or complaints.
- Ability to write speeches and articles using original or innovative techniques or style.
- Ability to integrate regulatory, customer, political and market information into effective business strategies and plans.
- Strong interpersonal skills including tact and flexibility to work effectively with senior managers and employees.
- Strong leadership skills with an ability to coach, lead, motivate and influence others to support corporate goals and objectives.
- Bachelor's degree in Marketing, Business Administration, Engineering, Economics.
- Master's degree in Business Administration is desirable.
- Proven record of successfully growing a business with expanded customers and markets domestically and/or internationally.
- Fifteen (15) plus years in business development, program management or strategic planning.
- Seven (7) plus years of experience in Facility Management selling contracts with a total value in excess of $100,000,000.
- Experience building and managing customer relationships with assigned customers to seek out and identify new business opportunities.
Amentum is proud to be an Equal Opportunity Employer. Our hiring practices provide equal opportunity for employment without regard to race, sex, sexual orientation, pregnancy (including pregnancy, childbirth, breastfeeding, or medical conditions related to pregnancy, childbirth, or breastfeeding), age, ancestry, United States military or veteran status, color, religion, creed, marital or domestic partner status, medical condition, genetic information, national origin, citizenship status, low-income status, or mental or physical disability so long as the essential functions of the job can be performed with or without reasonable accommodation, or any other protected category under federal, state, or local law. Learn more about your rights under Federal laws and supplemental language at Labor Laws Posters (********************************* SkbztPuAwwxfs) .
$73k-128k yearly est. 60d+ ago
Senior Product Marketing Manager
Cents
Marketing director job in Ansted, WV
Job DescriptionWant to be a part of a team revolutionizing and leading an entire industry with no real competition? The laundry industry is a $40+ billion dollar market, and the Cents platform is making it easier for laundromats, dry cleaners, and all garment care businesses to grow, manage, and understand their business. Backed by top-tier investors like Bessemer, Camber Creek, and Tiger Global, Cents is one of the fastest-growing vertical SaaS companies in the USA, and we're just getting started. Already profitable and growing incredibly quickly each year, we have entered the absolute best stage of being a startup.
About CentsCents is a New York-based technology company passionate about transforming the laundry industry and dedicated to enabling new ways of working, earning, and living. Our all-in-one, business-in-a-box platform helps operators start, manage, and expand their businesses through a market-leading suite of SaaS and hardware products. By building a modern system to power the garment care industry, our goal is to outsource laundry day to the local business.
Our team is full of passionate technology experts obsessed with supporting and empowering SMBs. We feel the unique responsibility and opportunity we have to elevate an industry. We're adding great talent to help achieve this mission, and that's where you come in!
About The RoleAs the driving force behind bringing new products from concept to launch, the Product Marketing team is essential to Cents' growth trajectory. As a Product Marketing Manager, you will be responsible for multiple product launches involving both software platform features and hardware integrations within your first year. You will bridge the gap between technical capabilities and real-world laundromat operator needs, ensuring our integrated solutions deliver measurable value. Your technical acumen combined with marketing expertise will directly fuel our growth and establish repeatable templates for successful product launches across our expanding technology stack.
We are looking for talent to join our growing team in NYC!Lead Go-to-Market Initiatives & Product Launches
Execute product launches for integrated software/hardware solutions with go-to-market strategies
Coordinate launches across multiple stakeholders, including engineering, product, and support teams
Develop positioning that clearly communicates the value of complex platform capabilities to non-technical operators
Establish metrics and success criteria for technical product adoption and performance
Drive Technical Product Marketing Strategy
Partner closely with product, engineering, and hardware teams to translate technical capabilities into compelling market opportunities
Influence product roadmap by identifying key differentiators that create competitive advantages in the laundry industry
Develop go-to-market frameworks that can scale across both software features and hardware product launches
Create standardized launch templates and processes for technical product releases
Develop High-Impact Content & Sales Enablement
Create scalable, high-quality materials for operators and sales teams, including website updates, pitch decks, videos, and product one-pagers
Develop clear and compelling product positioning and messaging that differentiates Cents and resonates with laundromat operators
Collaborate with sales to develop training, tools, and resources including case studies, thought leadership pieces, and product demos
Translate technical platform features into understandable narratives for small business owners
Gather Customer Insights & Market Research
Collect and analyze operator feedback to inform product messaging, development, and roadmap priorities
Conduct thorough market research on laundry industry trends, competition, and customer needs
Become an expert on Cents' buyers and the competitive landscape in the laundry industry
Analyze customer segmentation to inform product positioning across different operator types
Cross-Functional Collaboration
Work collaboratively with product management and engineering on product features, roadmaps, and release plans
Partner with sales to develop training and content on product differentiation for the laundry market
Serve as central point of contact across products and operator segments, communicating value to internal teams
Manage multiple projects and coordinate across cross-functional teams
Education and Experience
Bachelor's degree in marketing, business, communications, or related field (MBA preferred)
3-5 years of product marketing experience with technical products, preferably B2B SaaS with hardware components
Experience leading product launches and marketing campaigns in vertical SaaS or small business markets
Track record of successfully launching and marketing technology products
Skills and Abilities
Commercial orientation - excited about being in front of customers, providing critical support to close deals, and partnering with marketing on pipeline generation
Strong strategic and analytical skills with ability to synthesize complex data and deliver clear, actionable insights
Excellent written and verbal communication skills for compelling messaging and presentations
Strong understanding of market research, competitive analysis, and customer segmentation
Ability to work effectively in cross-functional teams and manage multiple projects
Highly resilient, adaptable, and energized by building clarity out of ambiguity Deep understanding of product lifecycles and go-to-market campaign development
Proven project management skills and attention to detail
Desired Qualifications
Experience in advertising technology, small business analytics, or vertical SaaS businesses
Background in B2B marketing serving franchise or small business customers
Account-based marketing (ABM) experience and strategy development
Understanding of subscription business models and customer success strategies
Commercial orientation with technical credibility - can discuss both business value and technical implementation
Passion for Cents' mission and commitment to empowering small business owners
About Us
There's a Laundry List of Why You'll Love Working at Cents!We are leaders - Leadership is not exclusive to the management team, but something everyone at Cents embraces and wants to get better at.
We are overachievers - The only true way to predict the future is to build it yourself. No excuses. Give 100% at all times.
We are students - We're not afraid to dig in and uncover the truth, even if it's scary or inconvenient. Everyone here is continually learning on the job, no matter if we've been in a role for one year or one minute.
We are committed to diversity and tight knit community - We're committed to growing and empowering a more inclusive community within our company, industry, and cities. That's why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
Benefits and PerksWe offer great compensation packages, comprehensive health benefits, & believe in a strong cohesive team atmosphere. Work from-home office stipend, virtual team events, and access to learning opportunities from our team and network of advisors, and investors are just the starting point.
- Competitive salary- Equity- Unlimited PTO and paid holidays- Remote-first with offices in New York City and San Francisco- Health benefits, including medical, dental, vision, mental health support, parental leave, life and AD&D insurance, and disability- 401(k)- Work-from-home and commuter benefits- Laundry allowance to support our customers' businesses- Comprehensive training, learning, and development programming- Access to hundreds of discounts and rewards from renowned vendors, including deals on health & wellness, travel, dining, auto insurance, and so much more!
Please be aware that all legitimate recruitment communications from Cents will come through our official channels (@trycents.com email domain, our official careers page, or verified phone calls following email introductions).
Also please note that we will never ask for money or sensitive financial information. If you are contacted through other means or asked for such details, please assume that the communication is not legitimate. Please forward any such communications to us at
*********************
and we can confirm this for you.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
$97k-130k yearly est. Easy Apply 17d ago
Director / VP of Sales and Marketing, Medicare Advantage Plans
Communicare 4.6
Marketing director job in Charleston, WV
Job Address:
700 Chappell Road Charleston, WV 25304
Director / VP of Sales and Marketing - Medicare Advantage Plans
The Director/VP of Sales and Marketing provides leadership for the marketing and sales organization of the CommuniCare Medicare Advantage plans, CommuniCare Advantage, to achieve membership and topline revenue targets. This position is located in Cincinnati, Ohio.
Job duties & responsibilities
Develop the strategic marketing plan to support the membership targets established by the CommuniCare Family of Companies leadership for its Institutional Special Needs Plan (I-SNP) and Chronic Condition Special Needs Plan (C-SNP) Medicare Advantage products including:
Collaboration with the VP of Marketing for CFC regarding the campaigns, methods and collaterals to be used in the sales process to ensure a seamless branding with other CFC products and services
Developing recommendations regarding proposed, advertising campaigns including media buys, collateral development, messaging, and other features.
Providing competitive intelligence regarding I-SNP and C-SNP product attributes in the target markets in Indiana, Ohio and Maryland.
Providing C-SNP specific approaches including community-based marketing strategies to leverage existing resources and relationships of the CommuniCare Family of Companies (CFC) to extent allowed through the Centers for Medicare and Medicaid (CMS) marketing guidelines.
Developing successful sales strategies to optimize sales environments in which face to face engagement may be limited.
Providing I-SNP specific approaches building on the prior experience of CFC nursing facilities and leveraging the CFC integrated delivery system to the extent allowed under CMS marketing guidelines.
Developing purchase or use agreements among the CFC companies to obtain beneficiary data available to entities within CFC to creating mailing and outreach lists within the limits established by CMS, HIPAA, and other regulatory agencies.
Developing compliant procedures, documentation and workflows in collaboration with applicable CFC entities and CommuniCare Advantage or CFC vendors to optimize CFC relationships in the sales process.
Developing an annual marketing and sales calendar for the CommuniCare Advantage Special Needs Plans, and/or other products as applicable, to aid in strategy development and resource planning across the CFC enterprise.
Developing, reviewing, and refining draft Evidences of Coverage, Enrollment Forms, and/or other member collaterals required for submittal to CMS for approval for use during the open enrollment period and throughout the applicable contract year.
Ensuring that annual submittals to CMS are completed timely, accurately, and with the full support of the CFC leadership.
Supporting the annual MOC and application development, PBP and bid submittal and other CMS required processes during the year.
Developing a customer relationship management approach leveraging existing infrastructure and tools or through identification and engagement of additional tools in collaboration and with the approval of the VP of Business Integration and Solutions, to track outreach attempts, “no thank you,” “do not contact,” and other requests to maintain a highly ethical and compliant sales organization.
Develop staffing and training strategy necessary to implement and successfully execute the marketing plan and meet or exceed the membership targets including:
Development of staffing levels and staff qualifications and deployment
Developing compensation schedule recommendations including base salary and commission or bonus structure for various levels of staff.
Develop and execute a recruitment strategy to ensure that qualified, licensed, and professional sales force is on boarded across the three target markets to meet emerging CMS requirements.
Developing training materials that both comply with the CMS requirements and the business needs of the Company to address compliance, cultural competency, Models of Care, and specific product details and company culture.
Collaborate with the Compliance Officer to establish training, audit and response procedures related to marketing-related activities and grievances.
Qualifications & Experience requirements
Bachelor's degree in marketing, sales, education, business or social services or applicable experience and education in lieu of a Bachelor's degree.
Licensure in Ohio and/or Maryland and/or Indiana or the ability to become licensed in each of the target states.
Five years marketing and sales leadership across multiple states or regions in Medicare Advantage products.
Stellar compliance record.
History of achieving or exceeding membership targets.
Proven ability for creativity and flexibility in marketing strategy and implementation.
Knowledge/Skills/Abilities
Strong knowledge of industry standards and guidelines.
Outstanding written and verbal communication abilities
Familiarity with a variety of computer applications/software
Detail-oriented, well-organized, strong decision-making and problem-solving skills
Ability to foster strong relationships
Ability to work within an integrated delivery system and a matrixed marketing organization
$106k-149k yearly est. Auto-Apply 60d+ ago
Senior Director, Product Marketing Operations and Competitive Intelligence
Pagerduty 3.8
Marketing director job in Charleston, WV
PagerDuty, Inc. (NYSE:PD) is a global leader in digital operations management. Trusted by nearly half of both the Fortune 500 and the Forbes AI 50, as well as approximately two-thirds of the Fortune 100, PagerDuty is essential for delivering always-on digital experiences to modern businesses.
Join us. (******************************* At PagerDuty, you'll tackle complex problems, collaborate with kind and ambitious people, and help build a more equitable world-all in a flexible, award-winning workplace.
We are seeking a seasoned and insightful people leader to establish and spearhead our Product Marketing Operations and Competitive Intelligence function, reporting directly to the VP, Product Marketing. In this pivotal role, you will lead a dedicated team, driving both major and minor product launches, cultivating robust competitive intelligence, and consistently reporting on progress across all initiatives.
Specifically, evolve, establish and execute product marketing programs and operations related to GTM readiness, to include:
+ **Product Launch process** - Establish, document and maintain product market launch framework, operating model and launch calendar that aligns with development and the field.
+ **Product Launch management** - organize and execute critical product launches, driving the planning and execution of launch activities, events/webinars and ensuring alignment and readiness across all marketing work streams, while coordinating overall readiness with development and field teams.
+ **Competitive Intelligence** - manage a team that builds and runs a competitive intel program that serves as the internal authority on competitive dynamics, equipping sales teams with sharp differentiation, timely insights and effective strategies to win.
+ **Repeatable sales plays** - partner with PMMs, Field, and Enablement stakeholders to define, build and deliver repeatable sales motions to drive annual operating targets (pipeline, billings, net-new logos).
+ **PMM Planning and Coordination** - organize and drive quarterly and yearly planning and operating plans for product marketing, including reporting results to key stakeholders; organize and drive PMM all-hands and leadership meetings and related presentations.
+ **Standards, Best Practices and Consistency** - drives the establishment of consistent templates, frameworks, and constructs for use across the team.
+ **Portfolio-level content and enablement** - drive the planning, delivery and quality of content for any cross-product activity, such as launch content, major event session tracks, and product marketing related enablement programs for sales revenue achievement.
**Basic Qualifications:**
+ 10+ years of experience in B2B marketing, market research, or a related field.
+ 5+ years' experience leading a marketing function, or similar, used to managing multiple projects at one time within established timelines.
+ Proficient in planning and project management skills.
+ Ability to handle individual contributor and detail-oriented responsibilities in addition to people management responsibilities such as guiding, performance managing and mentoring a team.
+ Strong analytical skills and experience in quantitative and qualitative research methods, translating complex data into actionable insights.
+ Delivers results efficiently with a high sense of urgency when applicable.
+ Excellent communication and presentation skills, both written and verbal.
+ Ability to build strong partnerships at all levels of leadership and manage by influence.
+ Seamlessly negotiates and manages conflict.
**Preferred Qualifications:**
+ Experience in high growth companies
+ Software/SaaS/B2B technology industry experience is preferred.
+ Experience in product marketing, specifically experience in managing launches at scale
The base salary range for this position is 180,000 - 304,000 USD. This role may also be eligible for bonus, commission, equity, and/or benefits.
Our base salary ranges are determined by role, level, and location. The range, which is subject to change based on primary work location, reflects the minimum and maximum base salary we expect to pay newly hired employees for the position. Within the range, we determine pay for an individual based on a number of factors including market location, job-related knowledge, skills/competencies and experience.
Your recruiter can share more about the specific offerings for this role, as well as the salary range for your primary work location during the hiring process.
**Hesitant to apply?**
We encourage you to submit your resume even if you don't meet every requirement. We value potential and consider each candidate's full professional story. Whether you're exploring a career change or taking your next step, we look forward to reviewing your application. If this just isn't the right role or time - sign up for job alerts (**************************************** !
**Where we work**
PagerDuty operates a hybrid work model with offices (**************************************** in 8 major cities: Atlanta, Lisbon, London, San Francisco, Santiago, Sydney, Tokyo, and Toronto. While we offer flexibility within our established locations, we **cannot** employ candidates residing in:
**Location restrictions:**
**Australia:** Northern Territory, Queensland, South Australia, Tasmania, Western Australia
**Canada:** Alberta, Manitoba, Newfoundland, Northwest Territories, Nunavut, PEI, Quebec, Saskatchewan, Yukon
**United States:** Alaska, Hawaii, Iowa, Louisiana, Mississippi, Nebraska, New Mexico, Oklahoma, Rhode Island, South Dakota, West Virginia, Wyoming
_Candidates must reside in an eligible location, which vary by role._
**How we work**
Our values (************************************** guide how we support customers, collaborate with colleagues, develop products, and foster a culture of belonging. They define not just our actions, but what it means to be Dutonian.
People Leaders at PagerDuty are responsible for creating high performance environments that drive accountability. PagerDuty has four key dimensions that define our Leadership Impact: Lead Self, Lead the Team, Lead the Business, and Lead the Future. Each dimension has three associated competencies to give leaders a shared language for guiding their development, career, promotion, and succession planning discussions. Our Manager Expectations serve as a practical guide for managers to understand their responsibilities, prioritize their efforts, and drive engagement and performance.
**What we offer**
As a global organization, our total rewards approach is competitive with industry standards and aligned with local laws and regulations. Learn more, including country-specific offerings, on our benefits site (********************************************** .
**Your package may include:**
+ Competitive salary
+ Comprehensive benefits package
+ Flexible work arrangements
+ Company equity*
+ ESPP (Employee Stock Purchase Program)*
+ Retirement or pension plan*
+ Generous paid vacation time
+ Paid holidays and sick leave
+ Dutonian Wellness Days & HibernationDuty - companywide paid days off in addition to PTO
+ Paid parental leave: 22 weeks for pregnant parent, 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)*
+ Paid volunteer time off: 20 hours per year
+ Company-wide hack weeks
+ Mental wellness programs
*Eligibility may vary by role, region, and tenure
**About PagerDuty**
PagerDuty, Inc. (NYSE:PD) is a global leader in digital operations management. The PagerDuty Operations Cloud is an AI-powered platform that empowers business resilience and drives operational efficiency for enterprises. With a generative AI assistant at its core, PagerDuty empowers teams to detect and resolve issues in real time, orchestrate complex workflows, and drive continuous improvement across their digital operations. Trusted by nearly half of both the Fortune 500 and the Forbes AI 50, as well as approximately two-thirds of the Fortune 100, PagerDuty is essential for delivering always-on digital experiences to modern businesses
PagerDuty is Great Place to Work-certified, a Fortune Best Workplace for Millennials, a Fortune Best Medium Workplace, a Fortune Best Workplace in Technology, and a top rated product on TrustRadius and G2.
Go behind-the-scenes on our careers site (*********************************** and @pagerduty on Instagram.
**Additional Information**
PagerDuty is an equal opportunity employer. PagerDuty does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status. Your privacy is important to us. By submitting an application, you confirm that you have read and understand PagerDuty's Privacy Policy (****************************************** .
PagerDuty is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. Should you require accommodation, please email accommodation@pagerduty.com and we will work with you to meet your accessibility needs.
PagerDuty uses the E-Verify employment verification program.
How much does a marketing director earn in Charleston, WV?
The average marketing director in Charleston, WV earns between $49,000 and $141,000 annually. This compares to the national average marketing director range of $68,000 to $193,000.
Average marketing director salary in Charleston, WV