Marketing director jobs in Harrisonburg, VA - 22 jobs
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Marketing Manager
Thomas Jefferson Foundation 4.1
Marketing director job in Charlottesville, VA
About the Thomas Jefferson Foundation
The Thomas Jefferson Foundation has a twofold mission of preservation and education, and was incorporated in 1923 to preserve Monticello, the home of Thomas Jefferson, in Charlottesville, Virginia. Today, the Foundation seeks to bring history forward into national and global dialogues by engaging audiences with Jefferson's world and ideas, and sharing the history of everyone, enslaved and free, who lived and labored at Monticello. Monticello is recognized as a National Historic Landmark, a United Nations World Heritage Site and a Site of Conscience.
Marketing Manager Purpose: The Marketing Manager is responsible for assisting in the creation of, and implementation of multichannel marketing strategies to drive visitation, revenue, brand awareness, and mission-aligned initiatives at Thomas Jefferson's Monticello.
*Please include a portfolio of your work or a link to your website in your cover letter or resume.
We will look to you to:
Create and execute strategic marketing plans and tactics to drive visitation, both tours and special events/programming, and revenue-producing offerings including on-site F&B and retail sales, as well as Monticello's Jefferson Vineyards.
Develop and oversee digital advertising campaigns (ad sets, messaging, landing pages) and serve as an agency liaison. Work with agency, website team, and ticketing team to track advertising campaign and landing page performance with an eye toward optimization and continuous improvement.
Write, edit, and proof emails in support of email marketing campaigns to drive visitation and raise awareness of Foundation research, discoveries, events, programming, announcements, and more.
Serve as the department's primary liaison with the organization's F&B/site rental vendor, ensuring clarity around needs, challenges, and deadlines for both the department and the vendor.
Manage and update department-level marketing content calendar. Contribute to organizational futures calendar.
Work with Digital Content Producer to develop photography and videography strategies and tactics that support key messaging and brand positioning. Art direct brand photoshoots, as needed.
Work with Director of Marketing & Communications to ensure best use of budgeted funds, ensuring efficient allocation of resources and tracking ROI for campaigns.
Monitor and analyze the effectiveness of marketing activities using metrics and KPIs. Provide regular reports and recommendations for improvement. Use performance insights to refine marketing strategies and improve outreach.
Supervise, train, and evaluate direct reports. Provide thoughtful, consistent feedback, both routinely and in written job performance appraisals, with an eye toward both Foundation goals and individual career growth.
Foster a collaborative and creative work environment that encourages innovation and improvement.
Knowledge, Skills and Abilities:
Bachelor's degree in Marketing, Communications, Business Administration; or equivalent experience which demonstrates required knowledge, skills and abilities.
Minimum of 4-6 years of experience in marketing. Prior management experience required. Preference for experience with nonprofit, museum, or cultural institution marketing.
Strong understanding of marketing principles and best practices, including digital advertising, email marketing, social media.
General management skills including people management, budget management, and project/program management.
Excellent written and verbal communication skills, with the ability to create compelling content and engage diverse audiences.
Ability to work both independently and in a team environment.
Physical Demands and Work Considerations:
Physical Demands
: While performing the duties of this job, the employee will sit for extended periods of time, occasional standing, walking. Repetitive use of computer. Monticello is located on a mountaintop and walking on steep and uneven ground is necessary.
Work Environment
: Normal office working conditions. The office for this position is located in the Jefferson Library.
Monticello is open 362 days a year. Occasional non-traditional shifts such as early mornings, late evenings, weekends, holidays are necessary.
Ability to work all signature major events including Fourth of July.
Must adhere to all Foundation policies, including dress code requirements.
*Please include a portfolio of your work or a link to your website in your cover letter or resume.
We provide the following benefits for our full-time employees:
Excellent benefits package (including medical, dental, vision, 401(k) retirement savings plan plus 6% match, life insurance, and more!).
Fitness club membership discount.
Discount in the Monticello Café, gift shop, and Monticello online catalog.
Employee Assistance Program (EAP) - free for employee and dependents.
$500 employee referral bonus.
Exciting quarterly social events for all employees.
If you believe this opportunity is the right fit for you, we encourage you to apply!
$78k-110k yearly est. 11d ago
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Global Marketing Strategist - Citrix
Arrow Electronics 4.4
Marketing director job in Shenandoah, VA
The Global Marketing Strategist oversees marketing strategy development and campaign planning/ execution for Citrix. An all-rounder in marketing, you will be experienced in developing/ implementing go-to-market and global marketing plans utilizing both digital and field marketing tactics to increase Arrow's market share, visibility and develop pipeline in line with organization priorities and business plans. A natural communicator, you will collaborate with global teams across multiple geographies and form a high level of rapport with internal and external stakeholders.
**What You'll Be Doing:**
+ Develops, plans and leads the execution of global marketing strategy and experiences to promote Citrix targeting both partner ecosystem audiences and targeted end customers, using modern marketing capabilities
+ Responsible for the full marketing mix: to recruit, enable, and grow IT partners and develop net new business through global demand generation programs targeting end customers
+ Liaise with global and regional marketing teams and stakeholders to build synergies and work collaboratively.
+ Monitor global campaign KPIs and results in line with business expectation, responsible for regular communication of results to global stakeholders.
+ Uses advanced understanding of Citrix go-to-market strategies, product positioning and messaging and target audiences/personas to create high-impact marketing campaigns that generate sales ready leads from suitable buyers.
+ Owns global Citrix marketing budget to deliver ROI against marketing plans, through effective marketing execution, leveraging Arrow ECS Performance Marketing Team.
+ Analyzes and articulates campaign effectiveness and metrics to Arrow, including but not limited to MQLs, Pipeline Value and Estimated Revenue. Proposes creative ideas to maximize the impact of campaigns and drive growth.
+ Manages and governs regional marketing campaign budget requests. Governs and approves spend of marketing budgets to regional and partner marketing plans, ensuring plans sit within global frameworks and align to business plans.
**What We Are Looking For:**
Requirements:
+ 5 to 7 years of global marketing experience
+ Minimum 3 years of experience in strategic marketing plan creation
+ Experience in the IT sector is required
+ Experience in developing demand generation programs to multi-persona buying groups
+ Experience developing muti-tactic campaigns for multi region execution utilizing digital marketing, field marketing (event experience a must) and Account Based Marketing techniques.
+ Experience in developing marketing plans both to and through channel ecosystem partners.
Qualities:
+ Team player, with strong interpersonal service skills
+ Ability to work in a fast-paced environment and handle several projects and multiple stakeholders at one time
Skills:
+ Strong writing, presentation and communication skills
+ Proficient in Microsoft Office products
**Work Arrangement:**
Fully Remote: Must be able to travel to an Arrow office location as requested by Arrow leadership.
**What's In It For You?**
At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That's why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.
+ Medical, Dental, Vision Insurance
+ 401k, With Matching Contributions
+ Short-Term/Long-Term Disability Insurance
+ Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
+ Paid Time Off (including sick, holiday, vacation, etc.)
+ Tuition Reimbursement
+ Growth Opportunities
+ And more!
**Annual Hiring Range/Hourly Rate:**
$89,900.00 - $132,000.00
Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.
**Location:**
US-FL-Florida (Remote Employees)
Remote work employees may be required to be present at the closest designated Arrow office for work-related purposes, at the Company's request and sole discretion.
**Time Type:**
Full time
**Job Category:**
Marketing and Communications
**EEO Statement:**
Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy) (https://cdn.phenompeople.com/CareerConnectResources/ARELUS/documents/EqualEmploymentOpportunityPolicy\_UnitedStates\_2024-***********40.pdf)
_We anticipate this requisition will be open for a minimum of five days, though it may be open for a longer period of time. We encourage your prompt application._
_In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information._
Arrow Electronics, Inc.'s policy is to provide equal employment opportunities to all qualified employees and applicants without regard to race, color, religion, age, sex, marital status, gender identity or expression, sexual orientation, national origin, disability, citizenship, veran status, genetic information, or any other characteristics protected by applicable state, federal or local laws. Our policy of equal employment opportunity and affirmative action applies to all employment decisions personnel policies and practices, or programs.
$89.9k-132k yearly 60d+ ago
Leasing & Marketing Manager
Hvac Technician In Tucson, Arizona
Marketing director job in Harrisonburg, VA
Enthusiastic, outgoing leasing and marketing professional wanted!
The Campus team is filled with passionate and enthusiastic people! Since 1958, we have been singularly focused on providing superb housing for college students across the country and our team is the reason for our success and for our ability to grow over the long-term.
If you're someone who loves to have FUN at work, loves to work hard, thinks outside the box, then we've got a place for you on our team! Campus Apartments offers growth opportunities, diversity, stability, job training and a fun-loving family of people! Consider joining our team and changing the way you think about work!
Responsibilities
The Leasing & Marketing Manager reports to the General Manager. This position is responsible for managing all leasing, on-site marketing and out-reach marketing initiatives to increase and maintain maximum occupancy of the property.
Market and lease units in an effort to ensure maximum occupancy
Serve as first point of contact for all leasing inquires; includes scheduling sales appointments, converting prospects into residents, and leading tours
Develop and implement proactive marketing initiatives and efficient renewal programs
Reach and maintain maximum occupancy of units at their maximum rates in an effort to ensure the property's fiscal stability
Complete and review market surveys to maintain current knowledge of local markets
Walk model or market units daily to confirm readiness for presentation
Record all traffic and activity daily
Apply the Company's guest card and follow-up programs in a prompt and consistent manner
Notify prospects of application acceptance or rejection within 24 hours of determination
Receive and record resident service requests ensuring full and accurate information is taken, and post completed service requests
Follow up by phone on completed work orders taken each week
Assist with hiring and training new leasing personnel
Answer telephones as needed
General administrative duties such as filing and typing
Qualifications
Bachelor degree or equivalent combination of education and experience
Valid driver's license and current automobile insurance
Computer skills and math ability
Accurate typing and record keeping
Proficient in Microsoft Word, Excel and Outlook
Knowledge of Entrata is preferred
Ability to follow through with all necessary paperwork and ensure all deadlines are met
Excellent customer service skills
Ability to communicate effectively and professionally while operating in a fast paced environment
$78k-117k yearly est. Auto-Apply 47d ago
Marketing Manager
Premium Service Brands-Corporate
Marketing director job in Charlottesville, VA
Job DescriptionBenefits:
401(k)
401(k) matching
Bonus based on performance
Dental insurance
Donation matching
Employee discounts
Flexible schedule
Free food & snacks
Health insurance
Help or transport service
Opportunity for advancement
Paid time off
Parental leave
Training & development
Tuition assistance
Wellness resources
About Extraordinary Brands
Extraordinary Brands is a dynamic, multi-brand franchisor supporting a growing portfolio of leading boutique fitness and wellness brands, including CycleBar, Rumble Boxing, Neighborhood Barre and Row House. Were building something extraordinary, and were doing it with a high performing, dispersed team across the country that thrives on collaboration, creativity, and hustle.
Position Overview
The Marketing Manager is a hands-on, execution-driven role responsible for owning organic social media, email marketing, community engagement, brand-level copywriting, and field marketing facilitation across assigned brands within the Extraordinary Brands portfolio. This role bridges brand strategy and local execution, translating national campaigns into clear, actionable guidance and assets for franchisees in close partnership with franchise business coaches.
Key Responsibilities
The Marketing Manager will be responsible for the following:
Own execution of organic social media, email marketing, and brand-level copywriting across assigned brands
Support the planning and rollout of brand campaigns by translating strategy into clear executional needs, assets, and timelines
Facilitate field marketing efforts by helping franchisees understand
what to execute, when, and how
at the local level
Partner closely with franchise business coaches to identify brand-aligned local initiatives and support studio execution
Source, curate, and organize studio-generated content to support social, email, and digital channels
Coordinate with internal creative and digital resources to ensure timely, on-brand asset development and deployment
Ensure all marketing activity aligns with approved brand standards, frameworks, and tone of voice
Support omnichannel campaigns by providing copy, content inputs, and localized assets (without owning paid media execution)
Track performance of organic social, email, and campaign initiatives and share insights on engagement and effectiveness
Present marketing plans, campaign rollouts, and performance updates to internal teams and franchise audiences in a clear, confident, and compelling manner
Collaborate cross-functionally with operations and leadership to support broader business objectives
Qualifications
Bachelors degree in Marketing, Communications, or a related field
47 years of marketing experience, ideally in a franchise, multi-brand, or consumer-facing environment
Strong copywriting skills across social, email, and brand marketing contexts
Experience owning organic social media and community engagement
Comfort working in franchisee-facing or field-support roles
Highly organized, execution-focused, and comfortable managing multiple priorities
Additional Requirements
Ability to manage multiple priorities across brands in a fast-paced environment
Willingness to travel occasionally for brand or leadership meetings
Strong attention to detail and commitment to brand standards
MondayFriday onsite schedule
Ability to lift and transport light materials for photo/video shoots
Occasional travel for brand events or franchise support
All candidates are subject to a criminal background screening as a condition of employment.
Equal Employment Opportunity Statement
Extraordinary Brands is an equal opportunity employer committed to creating a diverse and inclusive workplace. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected classification.
Applicants requiring reasonable accommodation during the application or hiring process should contact: **************************
$78k-117k yearly est. 2d ago
Marketing Manager
Robbins Staffing Solutions
Marketing director job in Charlottesville, VA
Temp
Local tech services firm seeks a proactive and creative marketing whiz to support their go-to-market efforts across messaging, branding, and demand generation. This role is ideal for someone who thrives on creativity, organization, execution, and problem solving. You will work directly with sales and leadership to ensure consistent brand presence, generate leads, and execute marketing initiatives that drive measurable impact. They are a technology service firm (also known as a manage service provider), based in Central Virginia serving clients across the commonwealth and beyond. The organization fosters a positive work environment, a competitive benefits package, industry-leading staff retention rates, and a rich history of service to this community.
The marketing coordinator plays a critical role in their growth and overall position in the marketplace. This is a critical role, reporting to the Chief Administrative Officer and will drive influence on where efforts are focused and how their ongoing advertising + budgets are handled. Every approach should fulfill at least one of two purposes: Brand Awareness, or Lead Generation.
Their Clients:
The firm pursues companies with and without IT staff in the 10-200 employee range.
All industries are welcomed, but their ideal customer profile is always fine-tuned to verticals best aligned with our goals and purpose (which can change annually).
Key Responsibilities:
Messaging & Content
Assist in shaping and refining brand messaging for campaigns, events, and digital channels.
Draft copy for emails, social posts, and marketing materials with a clear, consistent voice.
Manage website pages & blog consistent with company vision
Generate creative content and provide to advertising contacts as needed.
Social Media & Digital Marketing
Manage social media posting schedule across platforms.
Track engagement metrics and optimize content strategy
Ensure branding consistency across all digital channels.
Create and nurture sponsored ad campaigns and targeted lead generation (Google AdWords, LinkedIn/Facebook/Instagram videos & forms, etc.)
Campaigns & Events
Coordinate Lunch & Learns, webinars, and other events.
Coordinate logistics, topic development, and promotional assets.
Build (and sometimes deliver) presentations that reflect brand standards.
Manage and deploy props for trade shows.
Branding & Design
Maintain and enforce brand guidelines across all marketing collateral.
Plan & execute on management's advertising initiatives
Coordinate design projects, including outsourcing on platforms like Fiverr & Upwork when needed.
Manage creative assets and ensure brand consistency across touchpoints.
Lead Generation & Demand Creation
Execute digital and event-driven campaigns aimed at driving new leads.
Support the development of landing pages, campaign nurture emails, and follow-up workflows.
Partner with sales to ensure campaigns convert into qualified opportunities.
Vendor & Budget Management
Oversee annual marketing budget.
Evaluate opportunities to outsource specific tasks while managing quality and timelines.
Track budget allocation and effectiveness of spend across campaigns, branding, and outsourced work. Assist with report generation and analysis of various advertising and marketing initiatives.
Qualifications:
3-5 years of experience with marketing, social media, demand generation, and graphic design
Strong writing and messaging skills; comfortable creating content across channels.
Experience with multi-channel marketing approaches working together for a common goal.
Proficiency in Microsoft products, Canva, Photoshop, Premiere, or equivalent tools. Ability to create and edit short videos for blogs, VSL's, and other advertisements.
Familiarity with social media management tools and digital marketing platforms.
Experience with LinkedIn Lead Generation.
Strong project management and organizational skills.
Experience working with vendors or freelancers a plus.
Self-starter with the ability to juggle multiple priorities in a fast-paced environment.
Prefer a bachelor's in business or marketing; however, other candidates with appropriate experience and excellent writing skills will also be considered.
Preferential consideration for experience with MSPs or the tech channel. Experience with insurance/risk management industries can also be a plus.
What Success Looks Like:
Consistent execution of branded content and campaigns, with fresh, original content posted across platforms at appropriate intervals
Measurable lead generation and engagement from events and digital efforts
Effective use of the budget to maximize impact through smart resourcing
Strong collaboration with internal stakeholders and external vendors
More clients, more visibility, and brand awareness across our regions
Measurable increase of FTA's handed to our sales team
Robbins Staffing Solutions, Inc. is an award-winning staffing and recruiting firm connecting our clients with talented candidates for over 19 years. Let us help you find your next career opportunity. Apply online at www.robbinsstaffing.com or call us today for more information. We are a proud Equal Opportunity Employer.
$78k-117k yearly est. 60d+ ago
Senior Director, US Marketing Lead
Vantive Manufacturing
Marketing director job in Deerfield, VA
Vantive is a vital organ therapy company on a mission to extend lives and expand possibilities for patients and care teams everywhere. For 70 years, our team has driven meaningful innovations in kidney care. As we build on our legacy, we are deepening our commitment to elevating the dialysis experience through digital solutions and advanced services, while looking beyond kidney care and investing in transforming vital organ therapies. Greater flexibility and efficiency in therapy administration for care teams, and longer, fuller lives for patients- that is what Vantive aspires to deliver.
We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us. At Vantive, you will become part of a community of people who are focused, courageous and don't settle for the mediocre. Each of us is driven to help improve patients' lives worldwide. Join us in advancing our mission to extend lives and expand possibilities.
Vantive is seeking a Sr. Director of US Marketing to evaluate market environments and translate information into Marketing strategies to achieve strategic plan goals in the long-term. Scope of responsibilities range from aligning strategic initiatives with sales to developing vision and strategy for existing product lines to new products. Work closely with thought leaders and key customers in identifying unmet needs in the marketplace.
Position Overview & Responsibilities
Lead and Develop the full portfolio Marketing team with business revenue of $1Bn+ in 2025 and growing over LRP. Direct Marketing annual program management and SG&A responsibility of $10M+ and drive increased productivity throughout broader commercial team
Deep Understanding of customer, market dynamics and trends to develop the best strategy to growth Vantive business and to deliver value, products and service to patients and customers.
Lead customer-centric thinking. Develop and drive segmentation processes and value proposition to each of those customers' needs.
Craft messaging and positioning in the market; conduct competitive and market analysis to determine and highlight Vantive´s key differentiators
Lead analysis across all platforms and channels to measure overall performance drivers, including prescriptions trends, therapy decisions, and conversion. This includes solving unstructured problems using complex data and moving past simple insights into actionable recommendations
Integrate strategies and initiatives from Medical Affairs and Market Access to accelerate therapy adoption.
Build and enhance recognition of Vantive brand and products.
Build, further develop, and leverage relationships with industry, physicians, hospitals and other stakeholders to position Vantive´s brand, mission, and value proposition in the market.
Work with internal stakeholders to plan, create, and launch creative campaigns and compelling stories around Vantive´s value propositions, therapy awareness and adoption that resonate with audiences
Establish goals and create strategy for Marketing deliverables and metrics; work with Marketing leadership team to establish team and individual goals and metrics.
Attend and speak at industry events to position Vantive brand.
Build high performing, diverse teams with a winning culture that encourages innovation and mentorship. Establish motivating stretch objectives for team members that align with company objectives. Encourage coaching and mentoring, focus on the development needs of employees and ensure collaboration and teamwork
Effectively balance efficiency improvements with a growth mindset.
Benchmark Marketing programs and strategies against best-demonstrated practices within health care/device markets. Collaborating with other global Marketing leaders to drive Vantive best in class Marketing initiatives.
Develop Strategic Alignment across -Vantive Chronic and Acute business strategy - including all products and services. This includes new product launches and alignment of the long-term portfolio development strategy to financial LRP deliverables.
Driving Accountability with other commercial stakeholders (Sales, Finance, Supply Chain, Worldwide Medical, etc) in US and broader teams to drive overall P&L growth balance - focusing on patient and customer growth and service.
Key Qualifications
15+ years commercial experience in healthcare, including pharmaceuticals, life sciences, medical device, software, and diagnostics.
Demonstrated leadership experience in marketing within a dynamic environment, including developing vision and strategy and working with a diverse set of stakeholders to execute.
Demonstrated experience in leading and developing a high-performance team.
BS/BA required; MBA preferred.
We understand compensation is an important factor as you consider the next step in your career. At Vantive, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $208,000 - $286,000 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based on upon location, skills and expertise, experience, and other relevant factors. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview
US Benefits at Vantive
This is where your well-being matters. Vantive offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical, dental and vision coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance. Financial and retirement benefits include the Aon Pooled Employer Plan (“Aon PEP”), Vantive's 401(k) retirement savings plan, to help you prepare for your future. The Aon PEP is designed to help improve retirement outcomes by providing retirement resources more efficiently. The plan offers a robust set of investment options, financial education, and a suite of resources to support your retirement goals.
We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave. Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits. Join us and enjoy the competitive compensation and benefits we offer to our employees. For additional information regarding Vantive's US Benefits, please speak with your recruiter or visit our Benefits site: Benefits | Vantive
Equal Employment Opportunity
Vantive is an equal opportunity employer. Vantive evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
Know Your Rights: Workplace Discrimination is Illegal
Reasonable Accommodation
Vantive is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information. Form Link
Recruitment Fraud Notice
Vantive has discovered incidents of employment scams, where fraudulent parties pose as Vantive employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.
$208k-286k yearly Auto-Apply 60d+ ago
Associate Director, Marketing - Nutrition / Infant Formula
Trusted Consumer Self-Care Products
Marketing director job in Charlottesville, VA
At Perrigo, we are driven by our mission to
Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All
. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing
The Best Self-Care for Everyone
, we are the people behind the brands you trust. We are Opill , Compeed , Solpadeine , NiQuitin , and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.
Join us on our One Perrigo journey as we evolve to win in self-care.
Description Overview
We are seeking an Associate Director of Marketing to lead our U.S. Nutrition business. The role includes managing both the Good Start|Dr. Brown's and Store Brand infant formula portfolios in the U.S. and leadership of an experienced marketing team. The ideal candidate is a visionary marketer with a passion for leadership and excellence in execution.
This role will be based at our Charlottesville, Virginia location. Key responsibilities include:
Scope of the Role
Leadership & Collaboration
Management and oversight of the U.S. Nutrition Activation P&L.
Lead a highly skilled team of marketers to build out annual go-to-market plans that deliver annual P&L commitments.
Collaborate with Global Category team to identify U.S.-centric market trends, consumer needs, and whitespace opportunities to drive innovation.
Collaborate with R&D, Insights, and Commercial Teams to develop and launch new products.
Partner with agencies and external collaborators to bring creative ideas to life.
Influence senior stakeholders with compelling storytelling and data-driven recommendations.
Manage, mentor, and develop the U.S. Nutrition marketing activation team.
A&P Management
A&P budget management across both Store Brand and Good Start|Dr. Brown's portfolios.
Oversee senior level agency relationships (creative and media planning).
Translate brand positioning, architecture, and messaging frameworks across channels.
Lead execution of brand strategies that strengthen equity and drive relevance.
Develop integrated marketing campaigns that resonate with target audiences.
Customer Partnership
Work closely with Sales and Sales Strategy functions to collaborate in account-level growth planning.
Partner with key account decision-makers in Joint Business Planning and annual Line Reviews.
Oversee deployment of key Nutrition commercial growth strategies at National Sales Meeting.
Consumer Insights & Engagement
Leverage qualitative and quantitative research to inform brand and innovation activation strategies.
Champion consumer-centric thinking across the organization.
Experience Required
Typically these skills are acquired with a Bachelor's degree in Marketing, Business, or related field; MBA preferred along with 10+ years of progressive experience in brand management, innovation, or marketing strategy.
Proven track record of launching successful brands/products and driving growth.
Strong analytical skills and creative intuition.
Excellent communication, leadership, and project management abilities.
Experience in CPG, retail, or consumer-focused industries.
Familiarity with design thinking, agile innovation, and digital marketing.
Passion for emerging trends, sustainability, and purpose-driven branding.
10-20% travel requirement.
Benefits
We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.
Find out more about Total Rewards at Perrigo.
Hybrid Working Approach
We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.
We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more here
Applicants please note: To apply to this position please click the APPLY button at the bottom of the application. (The SAVE button will only save your profile information but not submit an application for this open position.) Thank you.
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. #weareperrigo
$89k-135k yearly est. 60d+ ago
Associate Director, Marketing
State of Virginia 3.4
Marketing director job in Charlottesville, VA
The University of Virginia School of Engineering & Applied Science seeks a professional, experienced, collaborative Marketing professional to join its Strategic Communications team. The individual in this role will deliver marketing campaigns and content that connect the world with the school's world-class research and education programs, the people who make up its unique community, and its mission to make the world a better place.
This individual will work closely with faculty, staff and team colleagues to inform and engage audiences, including current and prospective students, faculty, staff, alumni, event attendees, media, industry partners, and higher education peers. The position will report to the Director of Communications and will be part of the Dean's Office staff.
The ideal candidate is a strategic, collaborative, operations-minded marketing professional who will be energized by the opportunity to create engaging, STEM-oriented marketing campaigns and content that build UVA Engineering's brand. This candidate will enjoy shining a light on people and projects that create societal impact, contributing to broader awareness and understanding of research advances, piquing curiosity among both engineers and non-engineers, and creating emotional connection to the work of the school - as well as the mission, vision, values, community and culture that are at its heart.
This position is located at the University of Virginia and is not a remote role.
The Associate Director, Marketing will be responsible for a wide range of marketing and communications tasks and responsibilities, including:
* Writing and editing marketing communications copy for channels such as web, email, social media, digital advertising, video and print.
* Managing the school's social media platforms such as LinkedIn, Instagram and Facebook; developing strategies and content that drives engagement with key audiences.
* Publishing monthly, quarterly and semi-annual email newsletters to engage various audiences; experimenting with new ideas to increase engagement.
* Developing and executing marketing campaigns for the School of Engineering and Applied Science across web, email, social and print channels; exploring new ideas that can grow our reach and engagement.
* Planning and drafting annual reports, press releases, and news stories geared toward philanthropic and industry partners.
* Working with creative team to identify and manage marketing assets.
* Delivering marketing and communications support for Engineering's school-wide events as well as its growing entrepreneurship, industry engagement and advancement efforts.
* Providing proactive communication and responsive customer service to the many internal and external stakeholders the Communications team serves.
* Using, improving and building processes and tools to improve personal and team efficiency and effectiveness.
* Adhering to University of Virginia and School of Engineering brand and accessibility guidelines.
In addition to the above job responsibilities, other duties may be assigned.
Well-qualified candidates should demonstrate:
* Experience with marketing operations processes, and with creative software and tools including Adobe Creative Suite, particularly Photoshop and InDesign is appreciated.
* Experience and aptitude in marketing and communications, including campaign planning, copywriting and copyediting, and management of digital and social media platforms.
* A strategic mindset and a drive for data-driven decision-making.
* Excellent project management skills and ability to meet deadlines; a bias for action and problem-solving.
* A service-focused mindset paired with strong, proactive relationship-building and collaboration skills.
* Strong attention to detail and an eye for quality.
* Experience with marketing operations processes, software and other tools.
* An interest in content and creative trends and a drive to seek out new ideas.
This position will remain open until filled. The University will perform background checks on all hires (if required) prior to employment. Applicants must be currently authorized to work in the United States. For this role, the University will not sponsor or consider candidates requiring sponsorship for employment visas now or in the future. For questions about the position or the application process, please contact Daniel Strong, Senior Recruiter at ******************* .
Please apply through the University job board, Careers at UVA , and search for R0076737.
Applicants must complete an application online with the following documents: a resume and cover letter.
MINIMUM REQUIREMENTS
Education: Bachelor's degree.
Experience: At least five years of experience
Licensure: None
PHYSICAL DEMANDS
This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs.
The University of Virginia is an equal opportunity employer. All interested persons are encouraged to apply, including veterans and individuals with disabilities. Click here to read more about UVA's commitment to non-discrimination and equal opportunity employment.
$48k-63k yearly est. Easy Apply 60d+ ago
Marketing Brand Manager
Tiger Fuel Company 3.3
Marketing director job in Charlottesville, VA
With four distinct brands, the Tiger Brand Manager position feels part in-house, part agency - the perfect fit for a seasoned marketer looking to work for one of Charlottesville's longest-standing companies.
Essential Duties and Responsibilities
Operate with a strong level of independence.
Keep projects on-track and quickly moving through the production pipeline
Autonomously execute print, digital, PR, event-planning, and digital, social projects.
Independently craft strategy and creative content for campaigns-or supervise third-party vendors in doing so.
Monitor marketing trends as well as keep an eye on competitive companies in the marketplace.
Prepare marketing reports with strategic recommendations by collecting, analyzing, and summarizing data.
Serve as a key contact in answering questions for Tiger's internal and external customers while providing “Tiger Way” service.
Assist in managing relationships with external vendors to ensure high-quality and timely execution of marketing programs.
Requirements
Qualifications and Experience
Minimum of 3-5 years of marketing, implementation or project management experience required
Bachelor's Degree in Marketing, Business, or relevant field required
Proficient in Microsoft Office 365 - Word, Excel, Power Point, Outlook, and Teams
Experience with Adobe Photoshop, InDesign, and Illustrator
Strong attention to detail and comfortable with multi-tasking in a deadline-driven environment
Ability to quickly pivot strategy and tactics with changes to the marketplace
Exceptional oral and written communication, presentation skills and demonstrated ability to effectively engage a variety of diverse people, both internally and externally
Relationship builder that displays an awesome, “can-do” attitude and excellent customer services skills
Salary Description $60,000 to $68,000
$60k-68k yearly 60d+ ago
Marketing Manager
360 Painting 3.8
Marketing director job in Charlottesville, VA
Premium Service Brand is adding a new position for Marketing Manager. Your role is to support the franchisees across North America to create a great brand and lead generation. Administratively leading tasks to drive the marketing efforts. You have a creative mentality to develop new lead generation programs and campaigns, execute marketing strategies and analyze the effectiveness.
Essential Responsibilities (other duties as assigned):
Lead Generation
Participate in developing and executing integrated multi-channel marketing initiatives that build awareness, consideration and familiarity leading to brand interaction and conversion, to achieve company goals
Make data-driven decisions around marketing spend across channels to drive the lowest cost of acquisition of new leads
Research, develop and execute new lead generation strategies
Identify, cultivate, manage and track new franchise opportunities
Reporting and Analysis
Establish, track and report on the right KPIs to steer our strategy and evaluate effectiveness
Provide proactive quantitative data analyses and insights to support strategic decision making including optimization of current marketing activities as we continually move to more digital activities
Drive rigorous testing, measurement and iteration to improve results continuously
Manage budgets to ensure proper pacing and allocation
Asset Management
Develop, source and manage all messaging and content. This includes the creation and management of content calendars, brochures, broker outreach, PowerPoint presentations, call scripts, ads, flyers, email messaging, website content (including external web portals), social media posts and external PR
Assist with organizing needs for trade shows, including: updating and shipping tradeshow booths, promotional materials and collateral marketing materials
Create and maintain a calendar of marketing activities
Work cross functionally to support the needs for ongoing communication with prospects, candidates and brokers
Ensure all marketing materials, and publications are compliant with current franchise disclosure laws
Regular review of marketing materials to ensure they adhere to brand guidelines
Stay on top of industry trends and best practices with an understanding of how they can be applied to campaigns
Project Management
Contribute to and drive projects that directly align with the organizations strategic goals related to your franchise partners
Coordinate and lead primary meetings and discussions; set agenda, manage communications and process reports
Lead cross-functional project teams from project onset through post-implementation or launch activities
Develop and implement projects and associated metrics; obtain alignment; identify project risks and develop risk mitigation plans; be a source of conflict resolution
Qualifications
Bachelor's degree in Marketing, Business, Communications, Journalism or related subject required
Minimum of 3 - 5 years of relevant marketing experience. Experience to include previous franchise or retail marketing is preferred
Working knowledge of Microsoft Office; Excel proficiency. Working knowledge of Google Analytics. Capable of adapting learning to incorporate new technology
Ability to be flexible and adaptable as marketing strategies change; able to pick up and learn new skills quickly. Aptitude for both the technical and the creative aspects of the business desirable
Ability to think critically, express ideas/information clearly, analyze data, put forward recommendations on how to proceed, and work in a rapidly changing/high growth environment
Well organized with a strong attention to detail and accuracy. Able to meet deadlines with multiple tasks, and projects in a fast paced, changing environment
Premium Service Brands is an Equal Opportunity Employer Disability/Vet
Compensation: $45,000 to $50,000 plus bonus
360° PAINTING is the fastest growing paint franchise across America but is owned and operated locally. You focus on painting and we provide the confidence of long-term, successful painting projects.
For 360° PAINTING, it is so much more than transforming property with paint. It is painters who take pride in their work and know how to take care of customers. 360° PAINTING knows your skill is in painting; our skill is finding you projects with qualified customers ready to transform their home or commercial property. If this is who you are, we look forward to working with you.
You make the world beautiful, and we stand behind your skill.
*All 360 Painting locations are independently owned and operated. All positions identified here are positions offered by individual 360 Painting franchisees who will interview, hire, pay, manage, etc. the person who is hired for that respective position at each specific location. All 360 Painting employment opportunities potentially identified through this page are offered by individual 360 Painting franchisees. These positions are not through 360 Painting Inc. or the franchise. They are offered exclusively through local 360 Painting franchisees.
Are you a product leader who thrives at the intersection of strategy, data, and execution? The Senior Product Manager, Societies, Volunteers, & Marketing is a key driver of our digital product ecosystem, responsible for turning enterprise objectives into intuitive, high-impact digital experiences.
You'll lead products end to end-setting vision, aligning stakeholders, and delivering measurable outcomes-while ensuring the data behind our platforms enables smarter marketing, deeper insights, and more personalized engagement. This is a senior role with broad influence, requiring strong partnership across Technology, Marketing, Data & Analytics, and the business.
The Senior Product Manager, Societies, Volunteers, & Marketing is a strategic, cross-functional leader responsible for driving the vision, strategy, and execution of digital products that support enterprise objectives. This role oversees the full product lifecycle-from discovery and definition through delivery, optimization, and ongoing evolution.
The ideal candidate brings deep expertise in digital product management and web experience strategy, with a strong interest in applying AI-driven insights and automation to improve customer journeys, content relevance, and operational efficiency. This individual will manage the full product lifecycle for the portal and the broader web content management ecosystem, including enterprise personalization and emerging AI capabilities that improve discoverability, engagement, and user satisfaction.
This is a senior-level role requiring strong partnership across Technology, Marketing, Data & Analytics, and business units, with the ability to influence direction, drive prioritization, and ensure delivery of high-impact digital capabilities.
What You'll Do
Product Strategy & Vision
* Develop and articulate the strategic vision for assigned digital products, ensuring alignment with enterprise priorities.
* Lead customer discovery, competitive analysis, and market research to identify new opportunities and validate product direction.
* Define product goals, measurable outcomes, and KPIs that guide decision-making and demonstrate product value.
Product Lifecycle Leadership
* Own the end-to-end product lifecycle, including ideation, scoping, requirements definition, feature prioritization, development, launch, and optimization.
* Maintain and continuously refine a product roadmap that balances strategic initiatives with incremental improvements.
* Translate business needs into clear, actionable requirements and user stories with acceptance criteria.
Cross-Functional Alignment & Influence
* Serve as the primary point of contact for stakeholders, ensuring shared understanding of product priorities, assumptions, and trade-offs.
* Partner closely with Marketing, Technology, Data & Analytics, UX, and operations teams to ensure cohesive and user-centered delivery.
* Communicate product strategy, progress, risks, and decisions to leadership and cross-functional groups.
Data Specifications & Marketing Analytics
* Define data capture requirements, tagging specifications, and tracking frameworks needed to evaluate product performance and support Marketing analytics.
* Collaborate with Marketing and Data teams to ensure consistent, accurate data is available for segmentation, personalization, funnel analysis, and campaign effectiveness measurement.
* Interpret analytics insights to identify opportunities, refine hypotheses, and guide prioritization decisions.
* Contribute to dashboard creation, KPI alignment, and experimentation frameworks (A/B testing, user journey optimization).
Execution & Delivery
* Partner with engineering leads, scrum masters, architects, and designers to ensure timely delivery of high-quality features.
* Lead Agile ceremonies as needed, including backlog grooming, sprint planning, and retrospectives.
* Support prototyping, usability testing, and validation of concepts with real users.
Performance Optimization
* Establish and track key metrics for engagement, usability, performance, and customer satisfaction.
* Use qualitative and quantitative insights to drive continuous improvement of digital products.
* Advocate for experimentation and iterative delivery approaches that increase value and reduce risk.
What We're Looking For
* Bachelor's degree in computer science or related discipline
* 8-12 years of product management experience, including leadership of digital platforms, customer-facing experiences, or enterprise web products.
* Strong experience supporting or partnering with Marketing, MarTech, or analytics teams on data and measurement.
* Proven ability to influence direction, build alignment, and drive outcomes across diverse stakeholder groups.
* Expertise in writing clear, structured user stories and requirements for engineering teams.
* Familiarity with digital analytics tools (Adobe Analytics, Google Analytics, etc.) and related measurement frameworks.
* Experience working within Agile methodologies with cross-functional teams.
* Excellent communication, facilitation, prioritization, and decision-making skills.
At CFA Institute, we are committed to transparency and equity in our hiring process. In compliance with wage transparency laws in many of the jurisdictions in which we recruit, we provide the following information regarding compensation for this position: Expected salary range: $106,000- $165,000 per year. All salary ranges are subject to adjustment based on experience, education, and other factors relevant to the position. Additional benefits include eligibility for an annual incentive bonus, a 12% employer contribution to a 401(k) or pension plan, and a comprehensive medical benefits package.
About CFA Institute
CFA Institute are the global leader in investment excellence and ethics. With nearly 200,000 charterholders across 160 markets, we drive professional growth, ethical behavior, and better markets. We care about our employees' well-being, offering industry-leading benefits like:
* Comprehensive health coverage for you and your family
* Generous leave and time off
* Competitive retirement plans
* Flexible work options
* Wellness, education, and support programs
If you feel this opportunity could be the next step in your career, we encourage you to click "Apply" and complete our three-minute application.
Be part of a team committed to putting investors first and growing economies. Follow us @CFAInstitute on LinkedIn and X.
Important Message: Your application must clearly demonstrate how you meet the requirements as CFA Institute cannot make assumptions about your education, experience, or location. We thank all those who apply. Only those selected for further consideration will be contacted.
We are an Equal Opportunity Employer. CFA Institute prohibits both discrimination and harassment with regard to all identifying characteristics: any individual employee, group of employees, or prospective employee on the basis of race, color, national origin, citizenship or immigration status, religion, creed or belief, age, marital or partnership status, marital or family status, care giver status, pregnancy and maternity, sexual and other reproductive health decisions, physical abilities/qualities, disability, sexual orientation, gender, gender identity or expression, predisposing genetic characteristic, military or veteran status, status as a victim or witness of domestic violence or sex offense or stalking, unemployment status, infectious disease carrier status, migrant worker status, educational background, socio-economic status, geographic location and culture or any other basis protected by applicable law. This policy impacts all aspects of employment, including but not limited to, recruitment, hiring, compensation, training, development, promotion, demotion, layoff, recall, furlough, transfer, leave of absence, and dismissal. This is a global policy that applies to all CFA Institute employees, regardless of location.
If, due to a disability or current medical condition, you need an accommodation or assistance to complete a job application, you can request one at any stage of the recruitment process. Please send an email to ******************************* noting the accommodations or assistance you are requesting. Please do not include any medical or health information in this email. We will review your request and contact you to discuss the possible options and arrangements. We will try our best to provide you with an accommodation or assistance that meets your needs and respects your preferences.
Our application is not compatible with Internet Explorer (IE). We recommend using Chrome.
$106k-165k yearly Auto-Apply 5d ago
Customer Marketing Manager
Coconstruct 4.1
Marketing director job in Charlottesville, VA
CoConstruct is looking for a Customer Marketing Manager that will lead marketing efforts to grow revenue from our customer base. You will be responsible for crafting and executing multi-channel campaigns designed to increase customer retention and lifetime value. You will work closely with the marketing channel experts and customer success team to develop programs designed to increase CoConstruct's value for our customer's businesses. You will collaborate closely with our sales, product marketing, revenue operations, and marketing production teams, and your peers on the marketing performance team to produce high impact campaigns that cultivate, engage and retain customers throughout their lifecycle.
A successful candidate should have proven experience in building and executing measurable and successful programs/campaigns in a B2B environment. We are looking for a self-starter who can both design a strategic customer marketing plan and then execute with precision. The ideal candidate is an ever-curious, results-driven marketer.
What You'll Do
* Design and execute full-funnel multi-channel marketing programs to increase product adoption, as well as lifetime value via new revenue streams, recurring revenue, and subscription upgrades.
* Grow customer advocacy by eliciting, analyzing, and packaging user feedback for internal teams to consume.
* Work closely with product marketing to ensure sustained adoption of new features.
* Use scalable, repeatable processes and techniques.
* Ensure channel tactics are used in an integrated manner -- including email, webinars, outbound campaigns, live and virtual events, social media, in-app messaging, etc. -- to create an awesome, integrated experience for our customers.
* Obtain a deep understanding of our customer segmentation in order to engage the right people in the best possible way to achieve results.
* Ability to represent customer marketing plans to a wide range of stakeholders, including sales teams and executives.
* Actively solicit inputs from key stakeholders regarding customer marketing campaign plan requirements.
* Strong understanding of underlying systems and teams that are key to customer marketing success.
Required Skills/Experience
* 3-5 years B2B customer marketing or demand generation experience, SaaS preferred.
* Do you have at least three years of demand generation experience, whether for customer acquisition or customer marketing?
* Demonstrable experience leveraging modern marketing tenets to build a multi-channel revenue growth engine.
* Deep understanding and experience with marketing automation systems, lifecycle marketing tactics, user segmentation, and other key marketing principles.
* Do you have experience with marketing automation systems, lifecycle marketing tactics, user segmentation? Please list the marketing automation systems you're familiar with and how you've leveraged them in the past.
* Experience with marketing automation tools (HubSpot preferred), customer relationship management tools (HubSpot preferred), and in-app messaging tools (preferred).
* Strategy, accountability, project management, and campaign execution skills.
* Accountability for and ownership of all customer marketing KPIs.
* Excellent written and oral communication skills.
* Strong interpersonal skills; ability to influence others with and without formal authority and build partnerships within the organization.
* Highly organized and self-motivated with a high level of initiative.
* Obsessed with metrics - monitor the results of campaigns, reporting, and optimizing for new and better campaigns.
* Confident collaborating with various content stakeholders across several teams.
* Experience working with project management software (e.g. Asana, Monday.com, Basecamp, etc.)
* "High-horsepower" thinker - "High Execution" doer.
* Ability to work in a fast-paced environment with meticulous attention to detail.
Why Us
We're already the #1 rated company in our space and our customers love our system and our people. Recently voted locally as "The Best Place to Work in Charlottesville" we care as much about our people as our customers, and it shows! Whether it's a pancake breakfast, a video game night, a 5k mud runs, or a happy hour, there's time to enjoy the other people who are on the mission with you.
We're also on a strong financial footing, with 12 years of organically-fueled growth and four years running on the Inc. Magazine list of fastest growing privately held companies in the US. But, there's so much more we can do. And that's why we need you to join our growing team!
CoConstruct's core values appear in everything we do and everyone we hire:
* Look in the mirror first: We first look to ourselves to see what we can do (and not just say) to make a difference.
* Understand why: We constantly dig deeper and question the status quo in pursuit of a better way.
* Practice sympathetic straight-shooting: We don't sugar coat the truth, but we always tell it, with care -- even when it's not convenient.
* Pursue the customer's perspective: We make our customers' lives happier by looking at the world through their eyes -- and then taking action.
* Show personality: We allow our personalities to shine, so our customers love not just what we sell, but who we are.
* Boldly Innovate: We unapologetically question the status quo - then focus, experiment, and simplify to solve important problems.
*
CoConstruct is an equal opportunity employer and does not discriminate on the basis of race, sex, age, national origin, religion, physical or mental disability/handicap, marital status, veteran status, or any other basis prohibited by law. The purpose of this document is to provide a general statement of the major responsibilities of this position and is not intended to describe all elements of the work that may be performed and should not serve as the sole criteria for personnel decisions.
$90k-127k yearly est. 52d ago
Senior Product Marketing Manager
Rivanna Medical 3.5
Marketing director job in Charlottesville, VA
Rivanna Medical, Inc. is seeking a dynamic and highly skilled Product Management professional to contribute to the rapid growth of our emerging medical device company. This position will work within a talented team of professionals as we strive to achieve our mission of elevating the standard of care by leveraging innovative and world-class imaging technology.
A successful candidate must have a strong background in product development and have demonstrated prior success in launching medical devices. Experience in medical imaging and physician marketing in hospitals is desired. The ideal candidate will also have successful experience managing medical device products and enabling sales and marketing efforts that drive adoption. This is a hands-on multidisciplinary role in which the right candidate will engage multiple internal and external stakeholders to develop and execute commercialization plans for both incumbent products and new product launches.
Responsibilities
Responsible for go-to-market (GTM) planning and execution
Messaging, product positioning, and customer targeting
Sales enablement - tools training and collateral
Plan, execute, and refine sales process during a controlled deployment phase
Manage the business case and update with real-world business economics data from early product launch experience
Coordinate with marketing communications and brand department on lead generation campaigns, trade show strategy, and digital outreach
Field feedback loop - collect insights from the field to refine messaging and inform future development and process refinements.
Oversee clinical evidence generation and reimbursement strategies
Develop and maintain KOL relationships
Up to 50% travel requirement with requirements visit customers frequently during initial product launch phases
Requirements
Bachelor's degree in engineering, science, or related field. Advanced degree preferred (MS, MBA)
10+ years in medical device product development with a focus on upstream development
Strong leadership skills and experience managing teams
Medical imaging and physician marketing experience preferred
Strong analytical and problem-solving skills
Excellent communication and interpersonal skills
Ability to work in a dynamic and fast-paced environment
Strong understanding of FDA and international regulatory requirements
Experience with project management tools and techniques
Fluency with Microsoft Office, excellent PowerPoint, and presentation skills
About Rivanna Medical, Inc.:
Rivanna Medical, Inc. is a privately held designer, manufacturer, and distributor of world-first, imaging-based medical solutions based in Charlottesville, VA. Rivanna Medical, Inc. operates an FDA-registered and ISO 13485:2016 certified manufacturing facility where it produces the Accuro product line and related medical equipment and components. Accuro is the world's first spinal navigation device designed to improve the safety, speed, and efficiency of spinal needle guidance procedures. Rivanna Medical, Inc.'s revolutionary platforms feature BoneEnhance Multi-Frequency Image Reconstruction, which optimizes ultrasound for the visualization of bony versus soft tissue anatomy, and SpineNav3D™ AI-Based Spine Recognition, which automates ultrasound image interpretation.
Employee Benefits at Rivanna Medical, Inc.:
Rivanna Medical, Inc. offers a comprehensive benefits package, which includes health insurance, vision and dental coverage, group life insurance, long-term disability insurance, paid time off, a 401(k) plan with company match, and more. We are continually seeking to enhance our team with individuals who bring unique perspectives and experiences. This diversity of thought and perspective drives innovation and strengthens our commitment to creating an inclusive team environment where our core values of trust, humility, and dedication are practiced every day.
Equal Employment Opportunity Statement:
Rivanna Medical, Inc. is committed to providing equal employment opportunities to all employees and applicants without regard to race, ethnicity, religion, color, sex (including childbirth, breastfeeding, and related medical conditions), gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age, protected medical condition, genetic information, disability, or any other protected status in accordance with all applicable federal, state, and local laws. All employees must be able to lift at least 25 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of their positions.
Analytic Partners is a global leader in commercial measurement and optimization, turning data into expertise for the world's largest brands for almost 25 years. With clients in 50+ countries and global offices across New York City, Miami, Dallas, Dublin, London, Paris, Singapore, Shanghai, Munich, Sydney, Melbourne, Charlottesville and Denver, we're growing fast. And we're looking for top talent to join us in shaping the future of analytics. To learn more about what we do, visit analyticpartners.com - and see why we're recognized as a Leader in the industry by independent research firms Forrester and Gartner.What you'll be doing:
Collect and analyze data related to consumer behavior, market trends, and campaign performance. Using proprietary tools and techniques to prep, mine and format customer data, analyze, produce models to develop insight dashboards and customer presentations.
Develop and maintain statistical models that predict consumer behavior, campaign performance, and other key metrics.
Collaborate as part of a team to drive analyses and insights, walking customers through dashboards and developing narratives that explain results and aid in more informed decisions and improved business performance.
What we look for in you:
Bachelor's degree or above (ideal areas of study: Business Analytics and Management, Economics, Statistics, Mathematics, and/or Marketing)
Recent graduates and those with 1-3 years of internship or professional work experience across any combination of advanced and predictive analytics, marketing analytics, and analytic techniques for marketing, customer, and business applications.
Strong working knowledge of Microsoft PowerPoint and Excel
You demonstrate analytical principles, strong problem-solving skills and attention to detail.
Experience working independently on analytical tasks, building, and optimizing ‘big data' data pipelines, architectures, and data sets.
Comfortable working with a team developing and presenting presentations using insights derived from analytics.
Experience using data to solve business questions and drive business solutions.
You bring strong written and verbal communication appropriate for a professional work environment.
Our Leadership Values for Marketing Science Analysts and Company Culture:
Results Driven Anticipates roadblocks and appropriately seeks assistance to plan around them.
Effective Communication Considers the audience and communicates appropriately.
Accountability & Integrity Actively looks to offer ways to contribute during downtime.
Creative Collaboration Builds relationships with team and contributes regularly.
Harnessing Innovation Seeks opportunities to try out new approaches.
Our differentiator is - Our People! We hire the brightest talent and develop them into leaders. We foster a culture of PEOPLE, PASSION and GROWTH. People: We value our people, customers, and partners Passion: We love what we do Growth: Unlimited growth means unlimited potential AP is a customer-focused, team-oriented organization where innovation and results are rewarded, and individuals can chart the course of their own careers. As a woman founded and led company, this has meant supporting a meritocracy where everyone has opportunities to achieve their best and ensure we foster an environment of diversity, equity, and inclusion. In practice this means we will not only work to recruit a diverse workforce, but also maximize the full potential of all of our people. You can read more about our commitment to DEI here Additionally, Analytic Partners participates in the E-Verify program in certain locations, as required by law. #LI-Hybrid
$46k-68k yearly est. Auto-Apply 60d+ ago
Sales and Marketing Manager
Trump Winery
Marketing director job in Charlottesville, VA
Join the team at Trump Winery, Virginia's largest vineyard, as the Sales and Marketing Manager!
Trump Winery is seeking a professional, energetic, and enthusiastic individual to lead our Sales and Marketing Department. The Sales & Marketing Manager is responsible for developing and implementing marketing strategies to maximize brand awareness and sales for all departments at Trump Winery, including our E-Commerce, Winery Tasting Room, Cidery Tasting Room, Wine Club, Hotel, Events, and Distribution.
To be considered for this position, please submit a cover letter with your salary requirements and a current resume.
Position Title: Sales and Marketing Manager
Location: On-site, Trump Winery in Charlottesville, VA - 15 minutes south of Charlottesville city limits, 20 minutes north of Scottsville, VA
Hours: Full-time on-site, exempt, 40 hours per week, Occasional holidays or weekends, for events, may be required
Wage: $70K - $90K, depending on experience
Excellent Benefits include:
Employee medical premium paid 80%, dependents paid 40%
80% employer-paid premiums for dental and vision
Basic Life at 25K and Voluntary Life, AD&D, and Accident plans are available
Short Term Disability, employer-paid
26 days paid time off per year
401 (k) with up to 6% company match
Generous employee discounts at Trump Winery, Trump Cidery, and Trump Hotels
Other employee programs such as TicketsatWork, Red Wing Shoes Discounts, Shoes for Crews, Discount Gym Membership at Planet Fitness, employee referral program, monthly education opportunities, and so much more!
Travel Discounts at Trump Hotels
Other employee programs include TicketsatWork, Shoes for Crews, Red Wing Shoes, a Discount Gym Membership at Planet Fitness, an employee referral program, monthly educational opportunities, and more!
Essential Duties:
Develop and execute integrated marketing and sales initiatives, including print and digital advertising, email and direct marketing campaigns, website management, and social media strategies to drive brand awareness, revenue, and growth targets.
Collaborate closely with the Assistant General Manager, General Manager, department leaders, and sales team to develop action plans, support department and wholesale sales goals, and ensure marketing efforts align with overall business objectives.
Lead e-commerce and website strategy and execution, including content management, user experience optimization (navigation, shopping, and checkout), regular audits of website content and external digital listings, and coordination with third-party vendors for technology enhancements and advertising campaigns.
Implement hands-on digital and on-site marketing initiatives, with a focus on e-commerce promotions, seasonal campaigns, social media engagement, new product launches, and account-specific requests.
Oversee social media strategy and daily management, including content creation and publishing, community engagement, monitoring and responding to comments, tracking relevant social media trends and industry best practices, and maintaining an editorial calendar with key social media moments and “holidays.”
Analyze and report on digital marketing performance across platforms, including social media, Google Analytics, website traffic, product performance, digital advertising, and email marketing; compile and present monthly insights to identify trends, evaluate test results, and inform future strategies.
Design, deploy, and manage email marketing campaigns for Trump Winery, Trump Cidery, and Albemarle Estate, ensuring consistent brand voice, effective segmentation, and performance optimization.
Create, manage, and maintain brand marketing materials and assets-both print and digital-including sell sheets, product information packets, promotional collateral, and internal resources, ensuring accuracy, consistency, and alignment with brand standards.
Assist in planning and executing winery events, including consumer events, trade tastings, and promotional activations, to support brand visibility, customer engagement, and sales growth.
Requirements:
Bachelor's degree in marketing or a related field
3+ years work experience, 2+ years management experience, with a focus on e-commerce, social media, email marketing, and on-site promotions.
Experience in sales/CRM/POS systems/E-Commerce
Experience with multiple e-marketing and e-commerce platforms (e.g., Klaviyo, Shopify, WineDirect, Orderport)
Experience with design programs (e.g,. Adobe Photoshop and Illustrator, Canva, Adobe Spark)
Familiarity with digital advertising, SEO, or Google Analytics is a bonus, but not required
Ability to work on feet for an extended period. Able to push, pull, carry, and lift to 50 pounds. Frequently bends over, kneels, twists, reaches over head, climbs stairs, ladders, and walks on varied surfaces (paved, inclined, uneven, etc).
Valid Driver's License
INDTWHP
Trump Winery is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability, age, protected veteran status, or other categories protected by federal, state, and local law.
Trump Winery participates in the E-Verify Program (Identity and Employment Eligibility Verification) and uses E-Verify to confirm work authorization. Candidates must be eligible to work in the United States.
Este Empleador participa en E-Verify (Verificación de Documentos de Identidad y Elegibilidad de Empleo).
$70k-90k yearly 60d+ ago
Promotions Director / Content Creator - Harrisonburg Media Group
Saga Communications, Inc. 3.9
Marketing director job in Harrisonburg, VA
Harrisonburg Media Group is searching for our next Promotions Director/Content Creator -someone who can bring BIG ideas, killer energy, and serious organization to our cluster of stations. This role blends creativity with operational excellence - ideal for someone who can manage multiple projects, collaborate across departments, and still bring an engaging presence on-air and on our socials.
Located in the beautiful Shenandoah Valley, HMG is home to eight stations (News/Talk WSVA, CHR WQPO, Classic Country 96-9 WSIG, AC More 96-1, Classic Hits Rewind 105-1, ESPN WHBG, EZ Favorites, and Pure Oldies 101-3).
Whether you enjoy hiking, wineries, biking, local restaurants, live music, or exploring Shenandoah National Park, this area is an ideal place to build a career and put down roots.
If you can plan a community event, run a promotion, and deliver compelling content while sounding great in an on-air midday shift… let's talk.
We've got a dedicated staff of team players and just need our next 5-star recruit!
If interested, please send resume and aircheck/demo to ***********************************.
HMG is an equal opportunity employer.
$77k-99k yearly est. Easy Apply 38d ago
Director of the Institute for Engagement and Impact
Stuart Hall School 4.1
Marketing director job in Staunton, VA
IndySchool Consultancy has been retained to lead this search. For more information, please contact Davina Spillmann at ********************************. Apply Now:
https://app.loxo.co/job/MzE0MTctcjJoajhnOW45aXl4eXJ3eA==?t=***********08
Stuart Hall School
Director of the Institute for Engagement and Impact
Search led by IndySchool Consultancy (ISC)
About Stuart Hall School
Stuart Hall School is a co-educational day and boarding school for grades 6-12 in historic Staunton, Virginia, offering a rigorous liberal arts and Mastery Learning education that emphasizes deep understanding, real-world application, and personal growth. Its diverse, inclusive community fosters leadership, creativity, athletics, and the arts, preparing students for engaged lives and success in universities worldwide within a close-knit campus rooted in nearly two centuries of tradition.
Position Overview
Students learn best when they connect their classrooms to their community, increasing engagement, learning, and community impact. The Institute for Engagement and Impact is rooted in this belief, combining Stuart Hall's educational approach with its location in a powerful way.
The inaugural Director of the Institute will have the privilege of developing the position and focus of the institute in collaboration with the school's senior leadership team. It is intended to consolidate existing activities, align with a pedagogical shift toward project-based learning, and leverage the school's unique location.
The director, who will have budgetary control and teach one or two classes (preferably in upper school math or science), will primarily focus on taking ownership of the afternoon co-curricular program and enhancing existing place-based and Expedition Day experiences by working with faculty and establishing community relationships.
Key Responsibilities
The Institute is led by a Director who is charged with pursuing the Institute's purpose by doing three things:
Leading programs that empower students to take ownership of their learning as they apply the skills they've mastered in their core courses to real-world situations, using the pillars of place-based education as the guiding principles for those programs.
Creating opportunities for students to discover, in the words of Frederick Buechner, where their "deep gladness and the world's deep hunger meet."
Supporting faculty and staff in facilitating learning that has a visible or measurable impact on students and the community.
The initial priorities for the director will be to focus on three existing programs and revise them to align with the purpose of The Institute:
The afternoon co-curricular program
Expedition Days, which are a series of day-long, place-based learning experiences for students
The academic program, working with faculty to understand their course goals and approach, their familiarity with place-based education, and their needs for assistance and support to incorporate or expand existing place-based education principles in their classes
The School has defined these priorities for the first two to three years of the director's work. The director will collaborate with school leadership to define goals and action items for pursuing these priorities.
Ideal Candidate Profile
The successful candidate will be an entrepreneurial thinker and creative problem solver who will relish the opportunity to create something new within the Institute and build it into a well-defined and established part of the Stuart Hall School community.The ideal candidate will:
Have experience managing and leading people.
Understand programming, specifically afternoon programs.
Pay attention to detail.
Possess enthusiasm for outside of class school life and activities.
Be a relationship builder.
Be tech savvy and have experience with Google School and Google Chat.
Be familiar with the principles of mastery learning and/or standards based assessment.
Have experience with implementing place-based education principles.
Be empathetic.
Be comfortable "flying the plane while building it".
Equal Employment Opportunity
The School is an equal opportunity employer. The School provides equal employment opportunity to all employees and job applicants without regard to an individual's race, color, ethnic or national origin, sex, sexual orientation, gender identity, military status, marital status, pregnancy, childbirth or related medical conditions including lactation, age, disability, genetic information or any other factor prohibited by applicable law. All aspects of personnel management - including hiring, promotion, demotion, transfer, recruitment, layoff, discipline, termination, compensation, benefits, training and working conditions - will be administered in accordance with this policy. Each employee is expected to do their part to maintain a working environment free of discrimination, harassment and retaliation.
Application Process & Timeline
Application Timeline: Ongoing
Opportunity Statement: *******************************
Apply Now: https://app.loxo.co/job/MzE0MTctcjJoajhnOW45aXl4eXJ3eA==?t=***********08
Materials Requested: Cover letter, resume or CV, and references
ISC Consultants:Davina Spillmann @********************************
Candidates are asked not to contact the school directly.
Position requires the ability to pass a background check.
$107k-134k yearly est. Easy Apply 4d ago
Sr Mgr, Digital Product Marketing
Vantive Manufacturing
Marketing director job in Deerfield, VA
Vantive is a vital organ therapy company on a mission to extend lives and expand possibilities for patients and care teams everywhere. For 70 years, our team has driven meaningful innovations in kidney care. As we build on our legacy, we are deepening our commitment to elevating the dialysis experience through digital solutions and advanced services, while looking beyond kidney care and investing in transforming vital organ therapies. Greater flexibility and efficiency in therapy administration for care teams, and longer, fuller lives for patients- that is what Vantive aspires to deliver.
We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us. At Vantive, you will become part of a community of people who are focused, courageous and don't settle for the mediocre. Each of us is driven to help improve patients' lives worldwide. Join us in advancing our mission to extend lives and expand possibilities.
Your role at Vantive
The Sr Mgr, Digital Product Marketing is a commercially oriented role in our Global Digital Enterprise business unit. This position will serve as the primary manager of a specific set of digital products, orchestrating their development priorities, commercialization process, and integration into our commercialization program. This role will work closely with key stakeholders on the digital enterprise team and cross functional team members in our R&D, PMO, Legal, Privacy, and Commercial teams to build and manage meaningful digital products.
Your team
This position reports to the Director, Digital Enterprise - Chronic Applications in Vantive.
What you will be doing
Member of a high-performing global team supporting Vantive's Digital Enterprise strategy and Peritoneal Dialysis portfolio
Opportunities to be a key player in global, cross-functional teams including new product development and geo-expansion
Lead the development and launch of major global next generation advancements in the digital solutions portfolio
Scope of responsibility ranges from identifying needs, developing marketing strategy and materials, and conducting financial analysis
Create strategy, training, and promotional pieces related to the portfolio for healthcare professionals and patients
Develop and evaluate business cases for geo-expansion
Be the commercial and voice of the customer on the Product Core Team (PCT) responsible for operational performance of the PD digital products
Influence the product development cycle for your assigned portfolio
Build fundamental business models that will be used for business forecasting and alignment with capacity planning and long-range plans
Interface with global corporate executives such as the Global Business Unit management team, Regional leadership and countries
What you will bring
Solid/demonstrated ability to understand market trends, financial data, and customer needs and assess competitive intelligence data
Proven skills in messaging, branding, creative product/program development, portfolio marketing, and product pricing
Strong results orientation with solid financial/business acumen
Strong team player, willing and able to support other team members as needed to achieve project goals
Promotes open, constructive and collaborative relations with leadership, varied teams, peers and client groups
Demonstrated success in collaborating with cross-functional and global stakeholders
Track record in successfully launching new products globally and managing projects to successful completion preferred
Proven success in working with global teams is preferred
Experience in renal replacement therapies or similar product/therapy marketing and sales is highly valued
Demonstrated successes in product management and therapy marketing strongly preferred, preferably with some prior experience in software applications in healthcare or in the consumer healthcare space
We understand compensation is an important factor as you consider the next step in your career. At Vantive, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $136,000-204,000 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based on upon location, skills and expertise, experience, and other relevant factors. This position may also be eligible for discretionary bonuses, and/or long-term incentive. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview.
US Benefits at Vantive
This is where your well-being matters. Vantive offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical, dental and vision coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance. Financial and retirement benefits include the Aon Pooled Employer Plan (“Aon PEP”), Vantive's 401(k) retirement savings plan, to help you prepare for your future. The Aon PEP is designed to help improve retirement outcomes by providing retirement resources more efficiently. The plan offers a robust set of investment options, financial education, and a suite of resources to support your retirement goals.
We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave. Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits. Join us and enjoy the competitive compensation and benefits we offer to our employees. For additional information regarding Vantive's US Benefits, please speak with your recruiter or visit our Benefits site: Benefits | Vantive
Equal Employment Opportunity
Vantive is an equal opportunity employer. Vantive evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
Know Your Rights: Workplace Discrimination is Illegal
Reasonable Accommodation
Vantive is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information. Form Link
Recruitment Fraud Notice
Vantive has discovered incidents of employment scams, where fraudulent parties pose as Vantive employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.
Are you a product leader who thrives at the intersection of strategy, data, and execution? The Senior Product Manager, Societies, Volunteers, & Marketing is a key driver of our digital product ecosystem, responsible for turning enterprise objectives into intuitive, high-impact digital experiences.
You'll lead products end to end-setting vision, aligning stakeholders, and delivering measurable outcomes-while ensuring the data behind our platforms enables smarter marketing, deeper insights, and more personalized engagement. This is a senior role with broad influence, requiring strong partnership across Technology, Marketing, Data & Analytics, and the business.
The Senior Product Manager, Societies, Volunteers, & Marketing is a strategic, cross-functional leader responsible for driving the vision, strategy, and execution of digital products that support enterprise objectives. This role oversees the full product lifecycle-from discovery and definition through delivery, optimization, and ongoing evolution.
The ideal candidate brings deep expertise in digital product management and web experience strategy, with a strong interest in applying AI-driven insights and automation to improve customer journeys, content relevance, and operational efficiency. This individual will manage the full product lifecycle for the portal and the broader web content management ecosystem, including enterprise personalization and emerging AI capabilities that improve discoverability, engagement, and user satisfaction.
This is a senior-level role requiring strong partnership across Technology, Marketing, Data & Analytics, and business units, with the ability to influence direction, drive prioritization, and ensure delivery of high-impact digital capabilities.
What You'll Do
Product Strategy & Vision
Develop and articulate the strategic vision for assigned digital products, ensuring alignment with enterprise priorities.
Lead customer discovery, competitive analysis, and market research to identify new opportunities and validate product direction.
Define product goals, measurable outcomes, and KPIs that guide decision-making and demonstrate product value.
Product Lifecycle Leadership
Own the end-to-end product lifecycle, including ideation, scoping, requirements definition, feature prioritization, development, launch, and optimization.
Maintain and continuously refine a product roadmap that balances strategic initiatives with incremental improvements.
Translate business needs into clear, actionable requirements and user stories with acceptance criteria.
Cross-Functional Alignment & Influence
Serve as the primary point of contact for stakeholders, ensuring shared understanding of product priorities, assumptions, and trade-offs.
Partner closely with Marketing, Technology, Data & Analytics, UX, and operations teams to ensure cohesive and user-centered delivery.
Communicate product strategy, progress, risks, and decisions to leadership and cross-functional groups.
Data Specifications & Marketing Analytics
Define data capture requirements, tagging specifications, and tracking frameworks needed to evaluate product performance and support Marketing analytics.
Collaborate with Marketing and Data teams to ensure consistent, accurate data is available for segmentation, personalization, funnel analysis, and campaign effectiveness measurement.
Interpret analytics insights to identify opportunities, refine hypotheses, and guide prioritization decisions.
Contribute to dashboard creation, KPI alignment, and experimentation frameworks (A/B testing, user journey optimization).
Execution & Delivery
Partner with engineering leads, scrum masters, architects, and designers to ensure timely delivery of high-quality features.
Lead Agile ceremonies as needed, including backlog grooming, sprint planning, and retrospectives.
Support prototyping, usability testing, and validation of concepts with real users.
Performance Optimization
Establish and track key metrics for engagement, usability, performance, and customer satisfaction.
Use qualitative and quantitative insights to drive continuous improvement of digital products.
Advocate for experimentation and iterative delivery approaches that increase value and reduce risk.
What We're Looking For
Bachelor's degree in computer science or related discipline
8-12 years of product management experience, including leadership of digital platforms, customer-facing experiences, or enterprise web products.
Strong experience supporting or partnering with Marketing, MarTech, or analytics teams on data and measurement.
Proven ability to influence direction, build alignment, and drive outcomes across diverse stakeholder groups.
Expertise in writing clear, structured user stories and requirements for engineering teams.
Familiarity with digital analytics tools (Adobe Analytics, Google Analytics, etc.) and related measurement frameworks.
Experience working within Agile methodologies with cross-functional teams.
Excellent communication, facilitation, prioritization, and decision-making skills.
At CFA Institute, we are committed to transparency and equity in our hiring process. In compliance with wage transparency laws in many of the jurisdictions in which we recruit, we provide the following information regarding compensation for this position: Expected salary range: $106,000- $165,000 per year. All salary ranges are subject to adjustment based on experience, education, and other factors relevant to the position. Additional benefits include eligibility for an annual incentive bonus, a 12% employer contribution to a 401(k) or pension plan, and a comprehensive medical benefits package.
About CFA Institute
CFA Institute are the global leader in investment excellence and ethics. With nearly 200,000 charterholders across 160 markets, we drive professional growth, ethical behavior, and better markets. We care about our employees' well-being, offering industry-leading benefits like:
Comprehensive health coverage for you and your family
Generous leave and time off
Competitive retirement plans
Flexible work options
Wellness, education, and support programs
If you feel this opportunity could be the next step in your career, we encourage you to click “Apply” and complete our three-minute application.
Be part of a team committed to putting investors first and growing economies. Follow us @CFAInstitute on LinkedIn and X.
Important Message: Your application must clearly demonstrate how you meet the requirements as CFA Institute cannot make assumptions about your education, experience, or location. We thank all those who apply. Only those selected for further consideration will be contacted.
We are an Equal Opportunity Employer. CFA Institute prohibits both discrimination and harassment with regard to all identifying characteristics: any individual employee, group of employees, or prospective employee on the basis of race, color, national origin, citizenship or immigration status, religion, creed or belief, age, marital or partnership status, marital or family status, care giver status, pregnancy and maternity, sexual and other reproductive health decisions, physical abilities/qualities, disability, sexual orientation, gender, gender identity or expression, predisposing genetic characteristic, military or veteran status, status as a victim or witness of domestic violence or sex offense or stalking, unemployment status, infectious disease carrier status, migrant worker status, educational background, socio-economic status, geographic location and culture or any other basis protected by applicable law. This policy impacts all aspects of employment, including but not limited to, recruitment, hiring, compensation, training, development, promotion, demotion, layoff, recall, furlough, transfer, leave of absence, and dismissal. This is a global policy that applies to all CFA Institute employees, regardless of location.
If, due to a disability or current medical condition, you need an accommodation or assistance to complete a job application, you can request one at any stage of the recruitment process. Please send an email to ******************************* noting the accommodations or assistance you are requesting. Please do not include any medical or health information in this email. We will review your request and contact you to discuss the possible options and arrangements. We will try our best to provide you with an accommodation or assistance that meets your needs and respects your preferences.
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$106k-165k yearly Auto-Apply 4d ago
Customer Marketing Manager
Coconstruct LLC 4.1
Marketing director job in Charlottesville, VA
CoConstruct is looking for a Customer Marketing Manager that will lead marketing efforts to grow revenue from our customer base. You will be responsible for crafting and executing multi-channel campaigns designed to increase customer retention and lifetime value. You will work closely with the marketing channel experts and customer success team to develop programs designed to increase CoConstruct's value for our customer's businesses. You will collaborate closely with our sales, product marketing, revenue operations, and marketing production teams, and your peers on the marketing performance team to produce high impact campaigns that cultivate, engage and retain customers throughout their lifecycle.
A successful candidate should have proven experience in building and executing measurable and successful programs/campaigns in a B2B environment. We are looking for a self-starter who can both design a strategic customer marketing plan and then execute with precision. The ideal candidate is an ever-curious, results-driven marketer.
What You'll Do
Design and execute full-funnel multi-channel marketing programs to increase product adoption, as well as lifetime value via new revenue streams, recurring revenue, and subscription upgrades.
Grow customer advocacy by eliciting, analyzing, and packaging user feedback for internal teams to consume.
Work closely with product marketing to ensure sustained adoption of new features.
Use scalable, repeatable processes and techniques.
Ensure channel tactics are used in an integrated manner -- including email, webinars, outbound campaigns, live and virtual events, social media, in-app messaging, etc. -- to create an awesome, integrated experience for our customers.
Obtain a deep understanding of our customer segmentation in order to engage the right people in the best possible way to achieve results.
Ability to represent customer marketing plans to a wide range of stakeholders, including sales teams and executives.
Actively solicit inputs from key stakeholders regarding customer marketing campaign plan requirements.
Strong understanding of underlying systems and teams that are key to customer marketing success.
Required Skills/Experience
3-5 years B2B customer marketing or demand generation experience, SaaS preferred.
Do you have at least three years of demand generation experience, whether for customer acquisition or customer marketing?
Demonstrable experience leveraging modern marketing tenets to build a multi-channel revenue growth engine.
Deep understanding and experience with marketing automation systems, lifecycle marketing tactics, user segmentation, and other key marketing principles.
Do you have experience with marketing automation systems, lifecycle marketing tactics, user segmentation? Please list the marketing automation systems you're familiar with and how you've leveraged them in the past.
Experience with marketing automation tools (HubSpot preferred), customer relationship management tools (HubSpot preferred), and in-app messaging tools (preferred).
Strategy, accountability, project management, and campaign execution skills.
Accountability for and ownership of all customer marketing KPIs.
Excellent written and oral communication skills.
Strong interpersonal skills; ability to influence others with and without formal authority and build partnerships within the organization.
Highly organized and self-motivated with a high level of initiative.
Obsessed with metrics - monitor the results of campaigns, reporting, and optimizing for new and better campaigns.
Confident collaborating with various content stakeholders across several teams.
Experience working with project management software (e.g. Asana, Monday.com, Basecamp, etc.)
“High-horsepower” thinker - “High Execution” doer.
Ability to work in a fast-paced environment with meticulous attention to detail.
Why Us
We're already the #1 rated company in our space and our customers love our system and our people. Recently voted locally as “The Best Place to Work in Charlottesville” we care as much about our people as our customers, and it shows! Whether it's a pancake breakfast, a video game night, a 5k mud runs, or a happy hour, there's time to enjoy the other people who are on the mission with you.
We're also on a strong financial footing, with 12 years of organically-fueled growth and four years running on the Inc. Magazine list of fastest growing privately held companies in the US. But, there's so much more we can do. And that's why we need you to join our growing team!
CoConstruct's core values appear in everything we do and everyone we hire:
Look in the mirror first: We first look to ourselves to see what we can do (and not just say) to make a difference.
Understand why: We constantly dig deeper and question the status quo in pursuit of a better way.
Practice sympathetic straight-shooting: We don't sugar coat the truth, but we always tell it, with care -- even when it's not convenient.
Pursue the customer's perspective: We make our customers' lives happier by looking at the world through their eyes -- and then taking action.
Show personality: We allow our personalities to shine, so our customers love not just what we sell, but who we are.
Boldly Innovate: We unapologetically question the status quo - then focus, experiment, and simplify to solve important problems.
CoConstruct is an equal opportunity employer and does not discriminate on the basis of race, sex, age, national origin, religion, physical or mental disability/handicap, marital status, veteran status, or any other basis prohibited by law. The purpose of this document is to provide a general statement of the major responsibilities of this position and is not intended to describe all elements of the work that may be performed and should not serve as the sole criteria for personnel decisions.
How much does a marketing director earn in Harrisonburg, VA?
The average marketing director in Harrisonburg, VA earns between $60,000 and $165,000 annually. This compares to the national average marketing director range of $68,000 to $193,000.
Average marketing director salary in Harrisonburg, VA