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The differences between marketing managers, global marketing and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager, global marketing and a marketing program manager. Additionally, a marketing manager, global marketing has an average salary of $109,910, which is higher than the $86,807 average annual salary of a marketing program manager.
The top three skills for a marketing manager, global marketing include digital marketing, project management and integrated marketing. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.
| Marketing Manager, Global Marketing | Marketing Program Manager | |
| Yearly salary | $109,910 | $86,807 |
| Hourly rate | $52.84 | $41.73 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,349 | 173,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A global marketing manager is responsible for monitoring the company's international marketing procedures, analyzing current global trends to identify business opportunities that would promote the company's brand image to potential clients and business partners worldwide. Global marketing managers perform statistical analysis on the company's financial status, including sales forecasting, revenues, and losses, developing pricing strategies that meet international demands. They work closely with the marketing and public relations department on releasing promotional techniques through press releases and global media presence.
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
Marketing managers, global marketing and marketing program managers have different pay scales, as shown below.
| Marketing Manager, Global Marketing | Marketing Program Manager | |
| Average salary | $109,910 | $86,807 |
| Salary range | Between $80,000 And $149,000 | Between $64,000 And $116,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Transportation |
There are a few differences between a marketing manager, global marketing and a marketing program manager in terms of educational background:
| Marketing Manager, Global Marketing | Marketing Program Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing managers, global marketing' and marketing program managers' demographics:
| Marketing Manager, Global Marketing | Marketing Program Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.0% Female, 50.0% | Male, 38.7% Female, 61.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |