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The differences between marketing managers, global marketing and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager, global marketing and a marketing strategist. Additionally, a marketing manager, global marketing has an average salary of $109,910, which is higher than the $80,033 average annual salary of a marketing strategist.
The top three skills for a marketing manager, global marketing include digital marketing, project management and integrated marketing. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Marketing Manager, Global Marketing | Marketing Strategist | |
| Yearly salary | $109,910 | $80,033 |
| Hourly rate | $52.84 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,349 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A global marketing manager is responsible for monitoring the company's international marketing procedures, analyzing current global trends to identify business opportunities that would promote the company's brand image to potential clients and business partners worldwide. Global marketing managers perform statistical analysis on the company's financial status, including sales forecasting, revenues, and losses, developing pricing strategies that meet international demands. They work closely with the marketing and public relations department on releasing promotional techniques through press releases and global media presence.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Marketing managers, global marketing and marketing strategists have different pay scales, as shown below.
| Marketing Manager, Global Marketing | Marketing Strategist | |
| Average salary | $109,910 | $80,033 |
| Salary range | Between $80,000 And $149,000 | Between $53,000 And $119,000 |
| Highest paying City | Seattle, WA | Harrisburg, PA |
| Highest paying state | Rhode Island | Pennsylvania |
| Best paying company | Meta | McKinsey & Company Inc |
| Best paying industry | Technology | Technology |
There are a few differences between a marketing manager, global marketing and a marketing strategist in terms of educational background:
| Marketing Manager, Global Marketing | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing managers, global marketing' and marketing strategists' demographics:
| Marketing Manager, Global Marketing | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.0% Female, 50.0% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |