Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between marketing managers, global marketing and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager, global marketing and a product marketing manager. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $109,910 average annual salary of a marketing manager, global marketing.
The top three skills for a marketing manager, global marketing include digital marketing, project management and integrated marketing. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Marketing Manager, Global Marketing | Product Marketing Manager | |
| Yearly salary | $109,910 | $112,220 |
| Hourly rate | $52.84 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,349 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A global marketing manager is responsible for monitoring the company's international marketing procedures, analyzing current global trends to identify business opportunities that would promote the company's brand image to potential clients and business partners worldwide. Global marketing managers perform statistical analysis on the company's financial status, including sales forecasting, revenues, and losses, developing pricing strategies that meet international demands. They work closely with the marketing and public relations department on releasing promotional techniques through press releases and global media presence.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Marketing managers, global marketing and product marketing managers have different pay scales, as shown below.
| Marketing Manager, Global Marketing | Product Marketing Manager | |
| Average salary | $109,910 | $112,220 |
| Salary range | Between $80,000 And $149,000 | Between $83,000 And $149,000 |
| Highest paying City | Seattle, WA | San Bruno, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Meta | Credit Karma |
| Best paying industry | Technology | Technology |
There are a few differences between a marketing manager, global marketing and a product marketing manager in terms of educational background:
| Marketing Manager, Global Marketing | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing managers, global marketing' and product marketing managers' demographics:
| Marketing Manager, Global Marketing | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.0% Female, 50.0% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |