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The differences between marketing managers, global marketing and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager, global marketing and a senior manager of marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $109,910 average annual salary of a marketing manager, global marketing.
The top three skills for a marketing manager, global marketing include digital marketing, project management and integrated marketing. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.
| Marketing Manager, Global Marketing | Senior Manager Of Marketing | |
| Yearly salary | $109,910 | $118,350 |
| Hourly rate | $52.84 | $56.90 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,349 | 109,064 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A global marketing manager is responsible for monitoring the company's international marketing procedures, analyzing current global trends to identify business opportunities that would promote the company's brand image to potential clients and business partners worldwide. Global marketing managers perform statistical analysis on the company's financial status, including sales forecasting, revenues, and losses, developing pricing strategies that meet international demands. They work closely with the marketing and public relations department on releasing promotional techniques through press releases and global media presence.
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
Marketing managers, global marketing and senior managers of marketing have different pay scales, as shown below.
| Marketing Manager, Global Marketing | Senior Manager Of Marketing | |
| Average salary | $109,910 | $118,350 |
| Salary range | Between $80,000 And $149,000 | Between $92,000 And $151,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Meta | Roku |
| Best paying industry | Technology | Technology |
There are a few differences between a marketing manager, global marketing and a senior manager of marketing in terms of educational background:
| Marketing Manager, Global Marketing | Senior Manager Of Marketing | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing managers, global marketing' and senior managers of marketing' demographics:
| Marketing Manager, Global Marketing | Senior Manager Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.0% Female, 50.0% | Male, 49.2% Female, 50.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |