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  • Marketing Manager

    HSC Builders & Construction Managers 3.9company rating

    Marketing manager job in Exton, PA

    The Opportunity: The Marketing Manager is responsible for leading and executing HSC's marketing and communications initiatives in alignment with The HSC Way ( a commitment to excellence, integrity, collaboration, and being a trusted partner on the most challenging of projects ) and the firm's business development goals. This role combines strategic planning with execution to support a high-performing Business Development & Marketing team. The Marketing Manager leads core marketing functions, including branding, social media, website, events, sponsorships, and internal communications, while serving as a creative leader and contributor within a fast-paced, client-focused environment. This role is designed for a marketing professional who enjoys both shaping direction and actively delivering work in support of a lean, collaborative team. WHY THIS ROLE EXISTS: HSC continues to grow its presence in highly competitive markets, requiring marketing that is organized, responsive, and brand-driven. This role exists to ensure HSC's marketing efforts are cohesive, well-executed, and aligned with business development priorities, without unnecessary complexity or layered bureaucracy. The Marketing Manager supports this goal by: · Providing day-to-day ownership of marketing operations and execution · Ensuring brand consistency across all touchpoints · Supporting leadership and business development efforts through organized marketing support · Helping a small team operate efficiently while maintaining high standards of quality and professionalism While this role is the primary marketing-dedicated position at HSC, it operates within a clearly defined structure and in close partnership with the Director of Business Development & Marketing. WHAT THIS ROLE WILL NOT BE DOING: To clarify expectations and scope, the Marketing Manager will not be responsible for the following: · Writing or managing proposal responses or RFP submissions · Acting as the sole marketing department or working without internal support · Managing multiple direct reports · Owning firm-wide business development activity or strategy, which will remain with the Director of Business Development & Marketing) Your Experience: You should have experience in creative/technical writing, graphic design, and an eye for detail. Experience in the construction industry (design, engineering, architecture, or construction management) is highly preferred. Strong computer skills (Microsoft Office Suite, Adobe Creative Suite & Cosential CRM) are highly preferred, along with 5-10+ years in a similar role and industry. Interested Candidates can apply to ********************
    $71k-107k yearly est. 1d ago
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  • Project Manager - Marketing

    Caron Treatment Centers-Career 4.8company rating

    Marketing manager job in Wernersville, PA

    Join a purpose-driven team at Caron Treatment Centers, where for nearly 70 years, we've been helping people find a path to recovery from addiction and rebuild their lives. We offer real careers with real opportunities for growth, comprehensive training, and a commitment to work-life balance. Our benefits include generous paid time off, company-paid life and disability insurance, professional growth and development, tuition reimbursement, a competitive 401(k) plan, and robust medical, dental, and vision plans. We're proud to foster a diverse and inclusive environment, with a culture of teamwork, compassion, and dedication to our mission. Start a career that saves lives at a company that values yours! Project Manager - Marketing Project Manager - Marketing DUTIES AND RESPONSIBLITIES: Plan, manage, and execute projects related to clinical and non-clinical programs, regional initiatives, and continuum of care services in collaboration with key stakeholders and marketing team members. Oversee and update event listings on platforms such as Eventbrite and Blackbaud, to ensure Caron.org web pages align with collateral changes. Coordinate with cross-functional teams including clinical staff, administrative personnel, and external vendors to ensure seamless project execution. Monitor project progress, identify risks, implement solutions, and communicate major updates to stakeholders. Ensure compliance with healthcare regulations, accreditation standards, and internal policies across all projects. Prepare and present project updates, reports, and documentation to leadership and the marketing team. Facilitate meetings, track action items, and maintain clear, consistent communication to foster alignment and accountability among stakeholders. Manage incoming marketing requests, schedule meetings, and ensure timely delivery of projects with stakeholder approval on deliverables and deadlines. Collaborate with the VP of Marketing to implement and maintain a project management tool, including training and adoption across the department. Maintain accurate project documentation and records for all initiatives. Partner with Business Development and vendor partners to manage Continuing Education (CE) programs throughout the year. Manage Caron's external profile listings and update program information to reflect internal changes. This job description reflects management's assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned. EDUCATION/EXPERIENCE QUALIFICATIONS: Bachelor's degree in Business, Project Management, or a related field 3-5 years of project management experience, preferably in healthcare, behavioral health, or social services Familiarity with project management tools and software (e.g., Monday.com, Teams, Adobe Creative Suite) KNOWLEDGE/SKILLS/ABILITITIES: Strong organizational, time management, and problem-solving skills Excellent written and verbal communication skills Experience working with multidisciplinary teams Ability to manage multiple projects simultaneously Strong attention to detail and follow-through Collaborative working style Adaptability in a fast-paced, mission-driven environment Commitment to confidentiality and ethical standards in healthcare Ability to adapt to shifting priorities, organizational changes, and evolving project scopes. PHYSICAL REQUIREMENTS: The physical and mental demands described here are representative of those that must be met to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Ability to lift, carry, push, or pull materials weighing up to 10-20 pounds (e.g., event materials, marketing collateral, office supplies). Ability to sit for extended periods while working at a computer, including viewing a monitor and using a keyboard and mouse. Ability to communicate effectively in person, by phone, and via virtual platforms. Travel, as necessary.
    $60k-78k yearly est. 2d ago
  • Digital Ads Manager (Health/Fitness)

    Reflexion 3.9company rating

    Marketing manager job in Lancaster, PA

    Reflexion is looking for a hands-on, performance-driven Paid Media Manager to own and grow our digital advertising across Meta and Google. This role is for someone who is equally strong in strategy + execution, has proven success in health/fitness, and can operate with excellent communication and reliable follow-through. This is not a “set it and forget it” role. You will be ultimately responsible for digital advertising performance, including attribution integrity and CAC reporting. About Reflexion Reflexion builds cognitive training products that assess and train key skills like reaction time, eye-hand coordination, inhibition, anticipation, and mental flexibility for athletes and other high performers. What you'll be selling (and optimizing toward) Edge (B2B): An interactive training board used by teams, training centers, and performance/rehab organizations to build faster reactions and smarter decisions through short, gamified drills and measurable results. Primary ad goal: book Calendly calls with qualified leads for our sales team. GO (B2C + B2B): A mixed reality cognitive training app on Meta Quest, designed to enhance cognitive performance and provide guided training with measurable feedback. Primary ad goal (consumer): direct subscription signups on our website (users must have their own Quest). Secondary (teams/training centers): qualified Calendly calls similar to Edge. What you'll own Full ownership of Meta Ads and Google Ads accounts (strategy + execution + optimization) Managing an aggregate ad budget of $10,000-$20,000/month Building and maintaining campaign structure across: B2B lead gen (qualified Calendly calls) B2C subscription acquisition (GO consumer signups) Writing and iterating all ad copy (hooks, primary text, headlines, descriptions) Creating clear, actionable creative briefs and requesting photo/video assets from our internal team (your job is direction + testing plan; our team produces the content) Making light landing page / website change requests (copy + layout suggestions) to improve conversion rates Owning attribution and measurement Pixel + CAPI / conversion tracking health Event taxonomy / UTMs / conversion definitions Troubleshooting gaps and ensuring reporting matches reality Weekly performance reporting including CAC reporting and key funnel metrics Weekly meeting with the CEO Async day-to-day communication in Slack Current stack: We currently use Supabase and RudderStack for attribution and metrics. What success looks like You can confidently answer, at any time: “What is CAC by channel/campaign?” “What's driving performance this week?” “What are we testing next and why?” “Are we measuring conversions correctly end-to-end?” Campaigns improve steadily via a consistent testing cadence (creative + messaging + audiences + landing page) Reliable execution: deadlines met, proactive updates, no surprises Required experience 3+ years managing paid media with hands-on execution in both: Meta Ads Google Ads (Search; YouTube) Demonstrated success metrics in health, fitness, sports performance, rehab/wellness, and/or closely related categories Experience marketing technology products (SaaS, subscription, hardware+subscription, consumer tech, etc.) Strong grasp of attribution in 2025-era reality (privacy constraints, modeled conversions, server-side/CAPI concepts) Excellent copywriting skills for direct response performance creative Exceptional communication (clear, proactive, organized, responsive) Strongly preferred Experience driving B2B lead gen where lead quality matters (not just cheap CPL) Experience marketing subscription products (trial/offer testing, churn/LTV awareness) Comfortable collaborating with product/engineering on event tracking and debugging Important note on communication & reliability We are explicitly looking for someone who is highly dependable and highly communicative. If you routinely miss deadlines, go quiet, or require significant follow-up to keep things moving, this role will not be a fit. Contract details Type: 1099 Independent Contractor Location: Remote (U.S. time zones strongly preferred) Time: Part-time, ongoing Ad Spend: $10k-$20k/month (managed by you; paid directly by Reflexion) Response-time expectation: We expect Slack responses within 1 business day (often faster) and proactive updates if timelines slip. First-30-days deliverables: Account audit + restructure plan (if needed) Tracking/attribution audit (pixel, CAPI, GA4, conversion actions) Testing roadmap (creative + funnel) A clear weekly KPI dashboard (CAC + leading indicators) Lead quality loop: You will collaborate with Sales weekly to review lead quality and optimize toward qualified meetings, not just volume. Account ownership + documentation: All ad accounts remain owned by Reflexion. Documentation of tracking setup, naming conventions, and reporting definitions is required. Policy/compliance note (important in wellness): You must be comfortable advertising in health/wellness categories and keeping creative/copy compliant with Meta/Google policies. To apply Please include: 2-3 brief case studies showing results in health/fitness/tech (include spend levels, CAC/CPA/CPL, and what you changed to improve performance) A short description of how you approach attribution + conversion tracking Your preferred compensation structure (monthly retainer and/or hourly) Your typical weekly reporting format and communication cadence No recruiters, please; principal applicants only. Reflexion Interactive Technologies, Inc. is an Equal Opportunity Employer.
    $10k-20k monthly Auto-Apply 1d ago
  • Marketing Manager

    Herbein HR Consulting

    Marketing manager job in Lyons, PA

    Available: September 2025 A multi-billion dollar manufacturer is looking to hire a Marketing Manager into a newly created role, open due to company growth. This employer is known for their excellent company culture, employee longevity and opportunity for career advancement, and consistent growth. The Marketing Manager will be responsible for developing, executing, and overseeing key marketing strategies for a thriving division. Areas of focus will include research related to competitive and emerging markets, will support key initiatives, manage marketing for product launches, create new marketing tools to support subsidiaries, and outreach to existing customers and new clients. The Marketing Manager will also oversee the execution of digital marketing efforts and digital marketing key metrics and analytics. The Manager will mentor and support the Marketing Specialist. Responsibilities: Collaborate and support a long-term comprehensive marketing plan - for social, blogs, e-blasts, websites, whitepapers, and editorials. Analyze current marketing to maximize key metrics and develop future enhancements. Support consistent brand image, presentation, and messaging across all marketing platforms. Conduct research and analyze data to develop marketing strategies. Develop/Execute innovative marketing campaigns for current and new product introductions. Work closely with internal departments and subsidiaries. Write creative copy for campaigns. Develop presentations for both internal and external stakeholders. Manage Marketing Specialist, and any future team members, assign tasks, and provide guidance. Experience & Qualifications: Required: 5 - 10 years of work experience in supervisory, management, or professional level role with emphasis on advertising/marketing Experience with digital marketing campaigns Proven record of collaborating/supporting successful marketing campaigns Excellent written communication skills Proven experience with social media marketing (paid and organic) Preferred: Experience managing and mentoring team members. Excellent communication skills, including the ability to effectively articulate complex ideas and influence others. Demonstrated ability to work collaboratively with cross-functional teams Education/Qualifications: Undergraduate Business Administration/Marketing, required Skills & Competencies: Analytical mindset with the ability to analyze problems and strategize solutions Excellent attention to detail and accuracy Exceptional people skills; a team player with ability to work collaboratively and effectively across functional areas and all levels of the organization Demonstrated ability to develop and execute strategic marketing plans Ability to inspire, energize, develop, and build rapport at all levels within an organization Ability to work effectively in a fast-paced and, at times, stressful environment with high-pressure situations that require clear and sound decisions/actions A high standard in work quality and ability to follow through is necessary Excellent written and verbal communication skills with an effective presentation style for all levels of stakeholder Strong critical thinking and critical thinking skills with the ability to assess business issues Strong supervisory and leadership skills; builds positive working relationships with staff; can effectively lead, coach/mentor junior staff members Proven ability to work in an ambiguous environment and collaborate across multiple areas to achieve a common business objective Ability to multitask, prioritize, and delegate (when appropriate) to manage time efficiently and to meet deadlines Professional appearance & conduct Adept at supporting the Culture and Heritage of our company Working knowledge of Microsoft Office software Compensation & Benefits: Competitive compensation + annual bonus Group health insurance that includes high quality medical, dental, vision and prescription coverage with a low employee premium Retirement Savings Plan with company match and a 3% employer contribution Paid company holidays, paid personal holidays, and paid vacation days annually Employee assistance program Fitness Discounts Promotional opportunities
    $75k-113k yearly est. 60d+ ago
  • Enrollment Marketing and Communications Manager - Franklin & Marshall College

    Franklin & Marshall College 4.3company rating

    Marketing manager job in Lancaster, PA

    Franklin & Marshall College is recruiting for a full-time Enrollment Marketing & Communications Manager. Job Details: * Classification: Full-time, Exempt * Schedule: 40 hours, Monday - Friday. May require evenings and weekends. * Reports to: Executive Director of Enrollment Systems, Operations, & Analytics. * Department: Admission * Approved Annual Salary: $64,000.00 - $70,000.00 Job Description: Reporting to the Executive Director of Enrollment Systems, Operations, and Analytics, the Enrollment Marketing & Communications Manager serves as the Enrollment Division's primary liaison to the college's Office of Communications. This position is the primary internal marketing and communications resource within the Enrollment Management division, responsible for ensuring the execution of all enrollment-related marketing and communications efforts and for managing relevant vendor relationships with the goals of elevating the F&M brand and increasing enrollment to achieve college goals. Essential Functions: * Create, maintain, and update enrollment marketing and communication plans, including all forms of media and all relevant audiences. * Collaborate with the Office of Communications and with external marketing partners to ensure enrollment marketing and communications projects are aligned with brand standards and guidelines; that messaging is coherent across all channels and campaigns; and that projects are completed on time and on budget. * Regularly analyze market trends and campaign performance to inform decisions and optimize outreach strategies. * Manage vendor relationships related to student search, inquiry development, application generation, and yield, which included message development and coordinating strategy with approval of senior enrollment leadership. * Maintain and optimize the use of external college search and communication platforms for both student and parent audiences, such as Niche and CampusESP. * Collaborate with the CRM Specialist on Deliver and other communication tools within Slate. Maintain all campaigns, Slate Print jobs, and other automated and ad-hoc communications sent from Slate. * Maintain enrollment-related web pages, regularly implementing updates based on changes to programs and practices; stakeholder feedback; and competitive analysis. * Manage all public-facing Slate pages, portals, and Slate.org in collaboration with colleagues in Communications and IT with a key focus on brand identity and the user experience for all constituent groups. * Lead admission staff in the design, planning, and implementation of outreach and communication strategies targeted at prospective students, parents, and influencers. * Guide and support members of the admission team, including tour guides, in messaging consistent with institutional-level positioning, brand identity, and talking points. * Regularly evaluate admission communications and marketing efforts and recommend changes based on feedback, peer institution benchmarking, and the emergence of new platforms and technologies. * Manage a small recruitment territory to inform communications and marketing work. * All other duties as assigned. Requirements: Minimum Qualifications: * Bachelor degree. * At least five years in progressively responsible recruitment and communications roles, including direct involvement in enrollment communications. * Experience with the student search process and vendor management. * Superior written and spoken communications skills, including the ability to articulate ideas in a clear and compelling manner and the ability to listen closely to the ideas of others. * A deep understanding of both the relational and transactional components of student recruitment and the perspectives of key populations, including students and families, school based counselors and independent consultants, the enrollment division, and various college constituencies. * Availability for occasional evening or weekend travel and events. * Excellent oral, written, interpersonal communication skills. * Proficiency in Google Suite Products (Docs, Gmail, Sheets, Slides, Drive) * Evidence of a commitment to community and belonging. * Valid driver's license. * Successful interview. * Successful completion of background checks. Preferred Qualifications: * Experience with Technolutions Slate. * Experience within a CRM. * Experience working at a small liberal arts college. Additional Information: Offers of employment are contingent upon the successful completion of reference checks, a criminal background verification, and verification of credentials. The College will coordinate these verifications. Full-time members of the Franklin & Marshall College professional staff receive competitive starting pay and a comprehensive benefits package that includes health coverage, dental, vision, generous retirement savings plan contributions, education benefits for employees, spouses and dependent children, and enjoy access to all College facilities including dining venues to suit all tastes, recreation and fitness facilities, and libraries, plus access to College performances, lectures, and events. To learn more about our Benefits, please visit our Benefits Page. Franklin & Marshall College is committed to having an inclusive campus community where all members are treated with dignity and respect. As an Equal Opportunity Employer, the College does not discriminate in its hiring or employment practices on the basis of gender/gender-identity, sex, race or ethnicity, color, national origin, religion, age, disability, veteran's status, genetic information, family or marital status, sexual orientation, or any other protected class. Application Instructions: All submitted materials must be submitted via this online process. We regret we are unable to accept applications or resumes submitted via mail, email, or fax. As you are submitting your application via this online process, please ensure that you provide an accurate email address. You will then receive an acknowledgment indicating that your application materials have been received. Individuals who need accommodations due to a disability in order to submit an application or attend an employment interview should contact Human Resources at **************. If you experience difficulty submitting your resume or cover letter, please CLICK HERE for assistance. If you have previously applied online to a position at Franklin & Marshall College and want to check on your submission or make changes, please CLICK HERE to log back into your account.
    $64k-70k yearly 2d ago
  • Vice President of Marketing

    Seakeeper Inc.

    Marketing manager job in Leesport, PA

    WHAT YOU'LL DO As the global leader of marine motion control, we are on a mission to create transformational products that allow people to make the most of their time on the water. Marketing is a strategic force in driving what we do and how we do it. As our Vice President of Marketing, you'll own the strategy behind growing our brands' cult following and driving mass adoption and retention of Seakeeper market share. As our senior Marketing leader, you'll support these objectives by: Team: Building and developing a team of marketing experts to drive core marketing functions, supporting your team with active leadership that balances high-level and front-line contributions Organization: Supporting the ongoing implementation of an optimal organizational structure for the Marketing team by clearly defining priorities, balancing workloads, and driving alignment of the team to the business and its current goals Strategy: Developing and owning Marketing strategies that align with broader company goals as well as the strategic thrusts behind Seakeeper products and global regions Growth: Supporting rapid growth by focusing and rallying your team around monthly/short-term goals that support quarterly, annual, and long-term growth objectives Digital: Elevating the use of technology and digital tools to more effectively measure outcomes and engage with consumers Analytics: Measuring operational data and market feedback to develop concise insights for managing your team's priorities, guiding marketing strategy, and delivering communication Customer insights: Serving as the voice of the customer in how Seakeeper maximizes its value proposition by attending to objectively measured customer satisfaction and selling criteria CLTV: Developing a granular understanding of Seakeeper customer lifecycle, including implementing top-down strategies that maximize customer lifetime value and retention Budget: Establishing annual Marketing budget, including the reporting and allocation of spend as well as delegated management of budgeted spend throughout the department Vendors: Managing the selection and utilization of third-party vendors to complement internal expertise and functions Brand: Protecting and growing the Seakeeper brand, while developing a cohesive strategy for Seakeeper product brands as they evolve over time and function together Competition: Owning the competitive positioning of Seakeeper products, including the development and distillation of core messages through Seakeeper Sales team and network Product launch: Supporting the launch, introduction, and adoption of new products Cross-dept: Serving as a senior leader in driving cross-departmental collaboration and support Representative: Representing Seakeeper at major events, in customer conversations, and in media inquires WHAT YOU'LL NEED TO SUCCEED Do you have a positive attitude, an eagerness to learn and the ability to hustle in a fast-paced environment? Then Seakeeper is the place for you! Here are a few other things you'll need to succeed. MUST-HAVES Broad experience across marketing, with a minimum of 15 years of overall sales and marketing experience, including in the following areas: Building and leading a global marketing team and operations B2C and B2B marketing strategies, with a strong focus on digital channels Experience with the creation and execution of a wide array of marketing mediums, including visual content, copy, public relations, events & sponsorships, social media, website, email marketing, merchandise, partner support and advertising Contributing to product and sale strategy, including competitive positioning of technical products Experience managing communications to Boards, investors, and executive leadership Analytical mindset, comfortable deriving and communicating insights from data Deep experience working with CRM systems Bachelor's degree in business, marketing, communications, or a comparable field Valid passport and availability for both domestic and international travel NICE-TO-HAVES MBA or related Master's degree Demonstrated interest in the marine industry and recreational boating Experience in the following areas: Growing a startup to a mass-market, global brand High growth and/or transformational technology Supporting product-driven businesses Depth of experience in adjacent business functions such as Sales, Strategy, Engineering, or Finance that enables you to more effectively contribute at a senior business level and collaborate cross-functionally Technical aptitude to understand electro-mechanical systems MORE DETAILS YOU'LL WANT TO KNOW You'll be based in one of our facilities in Leesport, PA or Fort Myers, FL full-time, with up to 50% travel to our other locations (including Lavagna, Italy), industry events, and partner engagements You'll report to the Chief Commercial Officer WHY YOU'LL LOVE IT HERE It's true that we make extraordinary products, but our favorite part about Seakeeper is our people! We love the culture we have built and are aggressively protective of our team atmosphere. This is why we value your cultural fit as equally as we value your technical contributions. With a palpable passion for what we do, we work hard, move fast and are constantly pushing (or should we say crushing) boundaries. That means there is no room for jerks! We operate with the nimbleness and growth mindset of a scrappy startup. Throughout the organization, we take ownership and accountability for our ultimate team success by openly and actively seeking out constructive feedback on how we can improve. We believe great ideas can strike at any moment, and when you have one, you're empowered to speak up! Fast-paced and hands-on don't even begin to describe what you'll experience here. That means you have the freedom to make a difference and contribute to the larger goal, regardless of your position. The only constant at Seakeeper is change, and we thrive on it! WHO WE ARE 71% of our Earth is covered by water and we want everyone to make the most of it. That's why we are on a mission to create products that transform the boating experience with an organization that employees want to work for, customers want to buy from, and vendors want to partner with. Founded in 2008, we have grown from a start-up operation to the worldwide leader in marine motion control. The journey began with our gyrostabilization technology, which eliminates up to 90% of boat roll and creates a land-like experience on the water. This technology went from an unknown commodity to a must-have boating requirement in the first decade. In 2022, we added another jaw-dropping technology to our portfolio with the launch of Seakeeper Ride, a first-of-its-kind Vessel Attitude Control System which eliminates underway pitch and roll, making time on the water safer and more comfortable for everyone onboard. In summary, we are in the business of creating gravity-defying products that completely change the way people spend their time on the water…and we are just getting started! We have long runways with both of our technologies with new addressable markets on the horizon and drive to push the boundaries of what our technologies can do. With dedicated focus to each segment, in addition to shared leadership of each vertical, we can balance the different demands of each segment while providing a consist overall vision and direction of the company. Ready for a new challenge in a fast-paced environment? Want to help us disrupt an industry? Come on and apply, we are ready for you! Sign up to receive email updates about Seakeeper's current open job opportunities: ***************************** Seakeeper is personally committed to building an inclusive and diverse workforce. We are an Equal Employment Opportunity Employer/Affirmative Action Employer and do not discriminate on the basis of race, color, religion, national origin, sex, sexual orientation, gender identity, age, disability, marital status, veteran status, genetic information, or any other protected characteristic under applicable law. All employment is decided on the basis of job requirements, individual qualifications, and business need.
    $132k-194k yearly est. 60d+ ago
  • Sr. Marketing & Communications Manager

    The Wenger Group

    Marketing manager job in Lancaster, PA

    Job Description Who are we: We're a leading Northeast family-owned food, agricultural products, and agricultural services organization headquartered in Pennsylvania. We provide animal nutrition and feeds; specialty protein production, processing, and marketing; on-farm protein production services; and grain, fertilizer, and ingredient procurement. We're a stable company with strong core values, great benefits, competitive wage structure, and a safe and healthy work environment. With over 850 team members, we're a growing company in an essential sector - agriculture! Learn more here: ****************************** What your day looks like: POSITION SUMMARY: The Senior Marketing & Communications Manager will serve as a strategic partner to The Wenger Group's Executive Team, driving high-impact communication initiatives that reinforce the company's mission, vision, and values. This role will lead the development and execution of executive-level communications, including board presentations, strategic customer messaging, internal strategy rollouts, and town hall engagements. The ideal candidate will be a seasoned communicator with a strong grasp of corporate storytelling, stakeholder engagement, and executive presence. ESSENTIAL JOB FUNCTIONS: Executive Communications Develop and refine board-level presentation materials in collaboration with senior leaders. Craft compelling narratives that align with corporate strategy and performance metrics. Support CEO and C-suite communications with speechwriting, talking points, and visual storytelling. Corporate Identity & Messaging Lead initiatives to articulate and embed the company's mission, vision, and values across all communication channels. Ensure consistent messaging across internal and external platforms, including strategic customer presentations and investor communications. Internal Engagement Design and execute communication strategies for annual strategy rollouts and town hall meetings. Partner with HR and business unit leaders to drive employee engagement through clear, inspiring messaging. Manage logistics and content for internal events, including scripting, slide decks, and video messaging. Strategic Customer Communications Collaborate with sales and business development teams to create tailored presentations for key accounts. Translate complex business strategies into customer-facing narratives that drive trust and alignment. Cross-Functional Collaboration Work closely with marketing, HR, and operations to ensure alignment of messaging and priorities. Serve as a communications advisor to senior leaders, offering guidance on tone, delivery, and impact. EDUCATION & EXPERIENCE: Required: Bachelor's degree in Communications, Marketing, Business, or related field. 7+ years of experience in corporate communications, executive support, or strategic marketing. Proven experience developing board-level presentations and executive messaging. Exceptional writing, editing, and storytelling skills. Strong project management and stakeholder engagement capabilities. Preferred: Experience in agriculture, food production, or manufacturing sectors. Familiarity with internal communications platforms (e.g., SharePoint, Teams, Yammer). Advanced PowerPoint and visual design skills. MBA or relevant communications certifications (e.g., IABC, PRSA). In addition to our more traditional benefits, we also offer great perks and numerous resources for professional development and team building: Promotional opportunities Rewards and recognition programs Robust onboarding and training program Employee Discount Programs (Perks at Work) Employee referral program Encouraging and collaborative culture What our benefits are: Paid Time Off, Floating Holiday, Volunteer Day, Parental Leave, etc. Carebridge Employee Assistance Program For all full-time members: Medical Dental Vision Health Savings Account (HSA) Medical Flexible Spending Account Dependent Care Flexible Spending Account Life Insurance/Accidental Death and Dismemberment Insurance Short-Term & Long-Term Disability Pet Insurance Each team member has the potential to earn a yearly bonus based on the achievement of company goals. The Wenger Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type as protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Powered by ExactHire:190094
    $60k-89k yearly est. 5d ago
  • Marketing Director, Americas INKS

    Evonik Industries 4.8company rating

    Marketing manager job in Allentown, PA

    What we offer Explore a world of opportunities with us. Look ahead with us and help shape innovative solutions to make our world more sustainable and life healthier, more vibrant and more comfortable. At Evonik, you have the chance to explore, thrive, and grow alongside 33,000 colleagues. Among attractive career paths and high-quality development programs, we not only offer performance-based remuneration and occupational health benefits but also hybrid and flexible working environments with #SmartWork. Bring your fresh perspective, develop your strengths, break out your mold, and find a career that fits your dreams with us. Click on the link below to learn what our employees have to say about Evonik: ************************************************** The Marketing Director, Americas INKS, is responsible for driving profitable growth of the Printing Inks business within the Americas region. This role owns regional marketing strategy, portfolio direction, pricing authority, and customer engagement, while partnering closely with Sales, Technical, and Innovation teams. This is a senior leadership role with significant influence and visibility. While there are no direct reports, the role leads through expertise, collaboration, and execution. Success is defined by growth, profitability, and a strong market position across the region. RESPONSIBILITIES * Own regional performance and profitability for the INKS market segment across the Americas. * Execute regional market strategy in alignment with global and business line priorities. * Translate customer needs, market trends, and competitive insights into portfolio and go-to-market decisions. * Lead opportunity management, customer segmentation, and resource allocation for regional projects. * Partner closely with Sales and Technical teams to drive profitable growth and customer success. * Support and shape the innovation pipeline by identifying portfolio gaps and future market needs. * Own regional pricing decisions and competitive positioning within defined business rules. * Set direction for regional marketing communications and manage the associated budget. * Serve as a key member of the Americas Leadership Team and contribute to global marketing initiatives. REQUIREMENTS * Bachelor's degree required, preferably in Chemistry, Chemical Engineering, Materials Science, or a related field. A technical or scientific background is strongly preferred. * 7+ years of relevant experience within the inks, coatings, or specialty chemicals market, including experience in marketing, commercial strategy, product management, technical leadership, or customer-facing roles. * Relevant experience may include technical, application, product management, or commercial roles with increasing market and customer responsibility. * Experience supporting or leading contract negotiations in a B2B environment, in close partnership with sales. * Ability to understand technology, market dynamics, and how to execute strategy. * Experience in the inks, coatings, or coatings raw materials market is ideal. * Strong customer-facing experience, including direct engagement with customers and close collaboration with sales and cross-functional teams to drive growth. * Ability to contribute to and shape the innovation pipeline by identifying portfolio gaps, customer needs, and future opportunities. * Experience owning or influencing pricing decisions within defined business rules. * Comfort operating in a matrixed, global organization, partnering across regions and functions. * Proven ability to lead through influence rather than direct authority. * Strong communication skills, with the ability to clearly position products and strategies in a compelling, customer-focused way. * Language skills in Portuguese or Spanish are a plus, given the Americas scope. The Evonik Group adopts an Equal Employment Opportunity (EEO) approach. Candidates are assessed based on their educational qualifications, experience, job competencies and potential and shall not be discriminated against on the basis of race, ethnicity, age, gender, religion, nationality, disability or sexual orientation or other classifications protected by local, state, or provincial regulations. Your Application To ensure that your application is proceeded as quickly as possible and to protect the environment, please apply online via our careers portal. Further information about Evonik as Employer can be found at *************************** Please address your application to the Talent Acquisition Manager, stating your earliest possible starting date and your salary expectations. Your Talent Acquisition Manager: Wenda Cenexant [C] Company is Evonik Corporation
    $110k-143k yearly est. 33d ago
  • Marketing Communications Manager (60653)

    Tosoh Bioscience 3.9company rating

    Marketing manager job in Exton, PA

    Tosoh Bioscience LLC is a major supplier of chromatography products to the pharmaceutical, biotechnology, and chemical industries. Our product line includes:TSKgel , TOYOPEARL , and Ca++Pure-HA bulk media, TSKgel U/HPLC columns, process development products, dedicated systems for GPC analysis, and the LenS3™ MALS detector. We have optimal solutions for biological research, drug discovery, medicinal chemistry, agriculture, manufacturing, or other industrial applications. Summary We are looking for a digital-savvy strategist with both B2B/ B2C experience, someone who can bring e-commerce growth expertise from consumer industries and adapt it to the complexity of life sciences. As Marketing Communications Manager, you own revenue growth across our online storefronts by planning and executing data-driven campaigns, optimizing PDPs/funnels, and scaling lifecycle automation to lift traffic, conversion, AOV and retention. You will lead the Marketing Communications Team (EU & US) within the Global Marketing Communications and Branding team of Tosoh Bioscience Separations. This is not a generic campaign management role. You will be the driver of customer-centric, creative, analytics-led strategies that strengthen engagement in highly technical B2B markets and accelerate adoption of our new e-commerce platform. Your mission is to translate scientific insights into compelling, digital-first customer journeys - building trust, driving measurable impact, and connecting science with customers worldwide. Reporting Relationships The Marketing Communications Manager reports to the Director of Marketing. This position has two direct reports. Major Duties and Responsibilities Strategic Planning & Campaign Design Develop integrated marketing and e-commerce strategies aligned with global objectives. Design data-driven, omnichannel campaigns that build brand trust and drive measurable growth. Collaborate with BI/CRM and Operations teams to optimize campaigns with analytics and insights. Define a quarterly promo/test calendar (offers, bundles, thresholds) with clear hypotheses and guardrails. Content & Digital Experience Oversee the creation of high-quality content and assets tailored to scientific and technical audiences. Ensure consistency of brand messaging across digital channels, campaigns, and e-commerce listings. Partner with MarTech to implement personalized and automated marketing journeys. Own on-site merchandising and CRO: PDP/category optimization, search & filter tuning, bundling, cross-sell/upsell, trust signals, and zero-result search analysis. Campaign Execution & E-commerce Growth Lead Campaign Orchestration: Briefs, channel mix, budgets, execution and QA-end-to-end ownership of integrated campaigns. Apply e-commerce expertise to increase adoption, conversion, and online sales. Leverage analytics for segmentation, personalization, and funnel optimization. Set clear KPIs (traffic, CVR, AOV, ROAS/LTV) and run an experiment roadmap to improve them. Lifecycle & Automation: blueprint + build key flows (welcome, browse/cart abandonment, cross-sell, win-back) with segmentation, dynamic content, and suppression rules. Translate insight - action: weekly readouts, experiment results, and next-best tests; close the loop with Sales on revenue impact Events & Industry Engagement Plan and manage online & offline events (ex. congresses, webinars). Align offline events with digital and e-commerce campaigns to maximize impact. Leadership & Collaboration Lead and mentor the Marketing Communications Team, strengthening digital and strategic capabilities. Manage the Marketing Communications team by establishing clear goals and expectations, providing ongoing employee coaching and feedback, and supporting employee training and development. Recruit and train new team members as needed. Plan, prioritize, and delegate tasks to team to ensure proper functioning of the department. Work closely with scientists, commercial, and cross-functional teams to translate complex science into compelling narratives. Foster collaboration with Mar Tech, Operations, and BI/CRM teams for scalable delivery. Compliance & Continuous Improvement Ensure all campaigns comply with industry regulations and Quality Management System. Track competitor strategies and B2C-to-B2B innovation trends to keep Tosoh ahead. Other duties as required. Maintain regular and reliable attendance. Uphold and adhere to the Tosoh Bioscience guiding principles. Education Bachelor's degree in Marketing, Communications, Business, or Life Sciences; Master's degree is a plus. Skills and Qualifications 7+ years in digital marketing and campaign strategy, with proven success in e-commerce and omnichannel marketing. Experience from B2C industries (retail, consumer goods, sports, lifestyle) combined with exposure to B2B or regulated markets (biotech, pharma, diagnostics) is highly valued. Demonstrated ability to drive digital growth, adoption, and online sales through integrated e-commerce strategies. Strong ability to simplify complex or technical content into clear, engaging campaigns tailored to specialized audiences. Hands-on expertise in: Campaign orchestration & lifecycle automation in HubSpot/Pardot/Marketo (welcome, browse/cart, cross-sell, win-back). E-commerce platforms & feeds: Shopify/BigCommerce/SFCC/Magento; product feeds/marketplaces. CRM & reporting: Salesforce (preferred), data segmentation and dashboard building. SEO/SEM & PPC; performance marketing and on-site CRO (A/B testing, PDP/category optimization). Analytics & tagging: GA4, Google Tag Manager, UTM governance, experiment readouts. Paid media: Google Ads, LinkedIn Ads (retargeting a plus). Note: Advanced/technical SEO and large-scale initiatives are partnered with the Growth/SEO team; this role is expected to operate at a strong working level and collaborate on deeper items. Excellent analytical skills with experience in using dashboards, KPIs, and customer insights to optimize marketing ROI. Proven leadership and team management experience with the ability to inspire cross-functional teams. Strong interpersonal skills, able to work closely with scientists, product managers, and global teams. Strategic thinker, detail-oriented, and adaptable; curious to learn and succeed in complex life sciences markets. Creative mindset with the ability to design innovative campaigns and customer experiences while staying data-driven. Experience in the bioscience, pharma, or chromatography industry with understanding of scientific audiences. Familiarity with lead nurturing journeys and customer lifecycle marketing. Multilingual proficiency to collaborate effectively across global regions. Curiosity and passion for emerging marketing trends, creativity, and innovation. A collaborative mindset with the ability to connect people and create positive impact. Physical Requirements The physical demands of this job are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. This is a largely sedentary position; however the Marketing Communications Manager is occasionally required to lift and carry packages up to 25 pounds for trade show coordination. Ability to travel up to 25% of the time, both domestically and internationally, primarily via air & car. Tosoh Bioscience LLC is an Equal Opportunity Employer M/F/Disabled/Veterans
    $54k-75k yearly est. 11d ago
  • Sr. Manager, Account-Based Marketing

    Blueprint30 LLC

    Marketing manager job in Allentown, PA

    ADP is hiring a Sr. Manager, Account-Based Marketing. In this position, you will be responsible for leading and implementing the Account-Based Marketing (ABM) / Account-Based Experience (ABX) strategy and execution to drive predictable activity and improve the quality of sales pipeline. The successful candidate will have the ability to convert desired business outcomes into an always-on ABM/ABX programs, including one-to-one, one-to-few, and one-to-many approaches. You will co-develop and manage the overall ABM/ABX program, including ideal customer profile design (ICP), buyer journey mapping, execution and optimization of digital and offline demand generation initiatives, display advertising, website personalization, email, social, events and others. You will coordinate with all related functions (e.g., Digital Marketing, Product Marketing, Sales Enablement, Sales, Content Marketing, Marketing Leadership, etc.) to co-build a comprehensive ABM/ABX approach to meet key objectives and drive growth. At ADP we are driven by your success. We engage your unique talents and perspectives. We welcome your ideas on how to do things differently and better. In your efforts to achieve, learn and grow, we support you all the way. If success motivates you, you belong at ADP. We strive for every interaction to be driven by our CORE values: Insightful Expertise, Integrity is Everything, Service Excellence, Inspiring Innovation, Each Person Counts, Results-Driven, & Social Responsibility. RESPONSIBILITIES: Partners with sales and marketing leaders/functions and ABX CoE to develop and own ABM/ABX program roadmap aligned to specific business outcomes Partner on overall ABM/ABX strategy and development, including the management and ongoing maintenance of ICP/segment criteria, buyer journey mapping and design, marketing/sales ABM/ABX program portfolio Assist in identify, develop and maintain ABM/ABX segmentation approach and design build of ideal customer profile (ICP) for strategic targeting and dynamic personalization Partner with marketing technologists for hands-on development, execution, and orchestration of online (paid media, website personalization, email, etc.) and offline (direct mail, phone, etc.) ABM initiatives to drive new opportunities and nurture existing database of target ICP leads/accounts Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance and ROI of marketing spend Take a data-driven approach to develop and optimize the efficiency and effectiveness of marketing channels to better nurture leads, increase conversion rates and improve the integrity of the overall database Work with Analytics Team to analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and to continuously optimize our targeting and marketing mix Continuously seek improvement and automation opportunities, and pursue different approaches & tools to experiment with Identify and leverage prior executed campaigns, programs, and web assets to simplify deliverables and streamline program development process and share best practices to enable synergies and economies of scale to be realized across the entire organizational entity. Manage responsibility for all internal stakeholder approval for assigned programs and campaigns. Proactively monitors emerging B2B demand generation market strategies and tactics to identify potential new opportunities for ADP. Manages, schedules and controls daily activities and budget of projects with cross-functional management of teams across Marketing and Sales. This may include very complex initiatives that require a highly strategic approach to development. Identifies gaps and escalates requests for incremental funding if deemed necessary.
    $104k-135k yearly est. 11h ago
  • Senior Manager, Branded Petroleum Products

    Buckeye Career 4.0company rating

    Marketing manager job in Emmaus, PA

    Buckeye is the premier infrastructure and logistics provider for the world's energy needs, both today and tomorrow. Since 1886, we have successfully navigated transitions in the way energy has been distributed to continually meet the needs of an evolving market and industry environment. Our people are a critical element to the success and longevity of our operational history and our future as we seek to thrive through the energy transition. We own and operate a diversified global network of integrated assets providing midstream logistic solutions, primarily consisting of the transportation, storage, processing, and marketing of liquid petroleum products. We are committed to safely and responsibly providing world-class service to meet the continually evolving energy needs of our customers and the communities we serve. As part of this commitment to our customers, we are continually diversifying our platform and service offerings to enable less carbon intensive energy solutions and undertaking decarbonization efforts on our operations. Buckeye Partners is currently seeking a Senior Manager, Branded Petroleum Products with experience in branded petroleum sales in the Oil & Gas Industry to join our team! Role Summary: Responsible for managing the Branded Petroleum Sales Team. Duties include working with third parties to increase sales revenue for branded products as well as continually improving the sales process and customer service levels. Responsibilities & Essential Functions include: Manage Branded Petroleum Sales Team. Includes ensuring the development of new business and maintaining and extending existing contracts, and holding Sales Representatives accountable for managing growth in their assigned territories. Oversee the daily administrative work of the Branded Petroleum Administrative Assistant. Play an active role in Petroleum industry groups and or functions in order to promote Buckeye Energy Services. Remain current on pending petroleum related legislation and product changes to better inform new and existing customers. In all ways, provide value added service to our customers. Conduct brand meetings, which include engaging in discussions related to brand strategy and increasing volume and profits. Making continual improvements to branded-supply contracts. Work with legal counsel to improve supply contracts. Perform customer site visits as necessary with or without the Sales Representative; Work with credit and transportation departments to work through customer related issues. Correspond with supplier representative as necessary. Serve on distributor advisory counsel boards. Develop Sales Representatives to deepen functional bench strength in assigned areas. Includes providing formal and non-formal training as necessary. And other duties as assigned. Position Requirements: 10+ experience in wholesale and or retail fuels marketing/sales required. Experience managing sales function or supervising operations required. Proficiency using MS Office, including Excel and Word required. Ability to travel up to 40% domestically. Certificates & Licenses: None required Other Skills, Attributes and Abilities: This job includes frequent interaction with a wide range of personnel from company officers to hourly employees, which requires excellent communication, leadership and interpersonal skills. Good reasoning and analytical skills are also required. Candidate will be required to travel to visit potential and existing customers. They will be asked to represent the Company at various industry functions and organizations. Candidate will need to be well organized and action plan oriented. Essential Functions: This position requires the ability to safely and successfully perform essential job functions consistent with ADA, FMLA and other federal, state and local standards, including meeting qualitative and or/quantitative productivity standards. This role requires the ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards. This position requires compliance with all personnel policies. Physical & Safety Requirements: The person in this position needs to occasionally move inside the office to access file cabinets, office equipment, etc. This role continuously operates a computer and other office productivity equipment (i.e. a calculator, copy machine and computer printer). About You To be successful in the Buckeye culture, our employees must possess a demonstrated commitment to environmental responsibility and regulatory compliance. Excellent communication, both written and verbal, as well as strong organizational skills are paramount. You must work independently and be able to exercise tact, discretion, and professionalism when dealing with internal and external customers, and when handling sensitive and confidential information. Buckeye wants to create and reward an organizational focus that stimulates the creative and entrepreneurial actions of its employees that result in innovative ways of reducing costs, generating revenues, improving productivity, or improving processes. Our People First Culture From managing over 5,000 miles of pipeline to commercializing clean energy projects, our people collaborate to provide world-class service and meet the changing energy needs of our customers. Our employee-first culture means that we invest in our employees and equip them to be fully contributing members of high performing teams. We are focused on collaboration, inclusion, empowerment, accountability, and professional development. We want the best in you to bring out the best in us. Join us as we work together to build a business that is responsive to the needs of the future while continuing to serve the energy needs of communities today.
    $78k-100k yearly est. 60d+ ago
  • Marketing & Admissions Director

    Mifflin Court

    Marketing manager job in Reading, PA

    Overview: At Genesis Healthcare, we are dedicated to improving the lives we touch through the delivery of high-quality care and exceptional service. As a leading provider in the long-term care industry, we believe in fostering a collaborative, inclusive and supportive work environment where every team member is valued and empowered to make a difference. Whether you're an experienced professional or just starting your career, we offer opportunities for growth, development, and advancement in a range of roles. Join us in our mission to enhance the well-being of our patients and residents while making a meaningful impact in the communities we serve. Responsibilities: The Admissions Director is responsible for achieving organizational goals related to patient census and payer management. This role maintains and expands the patient referral source list, ensuring a quick referral response time, and implements targeted marketing strategies to elevate the nursing center's visibility. This role also focuses on building and curating the nursing center's reputation and ensuring positive community engagement. Position Highlights *Oversee the entire patient admissions process, ensuring timely follow-up on all leads, referral response times of less than 15 minutes, and achieving budgeted census and payer goals. *Build and nurture relationships with key referral sources in the community through regular engagement and a consistent touchpoint system. Focus on increasing market share through active brand curation and community marketing initiatives. *Serve as the brand steward, maintaining and updating the nursing center's website and managing social media engagement. Ensure positive online presence by soliciting customer reviews and striving to achieve a Google rating above 4.0, with a 15% improvement in current reviews. *Lead efforts to improve interdisciplinary collaboration, ensuring the transition-of-care processes are executed smoothly with strong patient and family communication, and fostering a supportive team environment. *Achieve a 50% or greater conversion ratio by improving the patient referral-to-admit process, tour-to-admit conversion, and strengthening the overall admissions strategy. Strive for a 10% improvement in referral conversion within the first 3 months and a 10% improvement in tour-to-admit ratio. Qualifications: *Minimum of three (3) years' experience in a healthcare setting. *Ability to adjust work schedule based on nursing centers' business need, specifically incoming admissions. Benefits: *Variable compensation plans *Tuition, Travel, and Wireless Service Discounts *Employee Assistance Program to support mental health *Employee Foundation to financially assist through unforeseen hardships *Health, Dental, Vision, Company-paid life insurance, 401K, Paid Time Off *Free 24/7 virtual health care provided by licensed doctors for all Anthem medically-enrolled employees and their immediate family members *On-Demand Pay Program that allows for instant access to a portion of the money you've already earned We also offer several voluntary insurances such as: *Pet Insurance *Term and Whole Life Insurance *Short-term Disability *Hospital Indemnity *Personal Accident *Critical Illness *Cancer Coverage Restrictions apply based on collective bargaining agreements, applicable state law and factors such as pay classification, job grade, location, and length of service. Posted Salary Range: USD $60,000.00 - USD $65,000.00 /Yr.
    $60k-65k yearly 7d ago
  • Marketing Associate

    Pro Signs 3.9company rating

    Marketing manager job in Downingtown, PA

    Pro Signs, a 77-year-old signage and branding company based near Philadelphia, PA, is expanding and seeking to add a Marketing Specialist to our team. As one of the largest full-service sign companies in the Mid-Atlantic, Pro Signs specializes in regional and national account work as well as local architectural signage projects. As a Marketing Specialist, you will be responsible for all marketing related tasks, including but not limited to: Social media posts, social media growth, obtaining and developing testimonials-case studies-blogs, website updates, SEO optimization, closeout emails, client and staff surveys, and managing social media outlets (LinkedIn, Facebook, Instagram, Google, etc.). The Marketing Specialist is also responsible for organizing and managing trade shows, photo library maintenance, monitoring website activity and web leads, while consistently communicating with staff (primarily Sales and Project Management), clients, and the Department Director. You will coordinate the status of projects through the appropriate departments, which will primarily be the Director of Sales & Marketing. Job Skills * High level of communication skills * Well organized and efficient * Multi-tasking * Proficiency in Adobe, Canva, Windows/MS Office, Word, Excel Experience Required * Minimum of two years' marketing experience Experience Highly Preferred * Experience in the signage and branding industry * Experience in coordination of multiple projects simultaneously * Ability to analyze a variety of situations and effectively solve problems Pro Signs offers health insurance, PTO, paid holidays, 401k (with match), and a professional but family-oriented atmosphere. This is an hourly position, full-time Monday through Friday. About Us Established in 1947, Pro Signs is a leader in the development of branding solutions. Operating an 80,000 sq. ft. manufacturing facility and support offices, we serve a wide array of customers in implementing branding and signage solutions for petroleum, restaurant, banking, retail, healthcare, industrial and service companies.
    $42k-66k yearly est. 60d+ ago
  • Senior Global Marketing Director - Multiple Myeloma

    GSK, Plc

    Marketing manager job in Collegeville, PA

    Site Name: USA - Pennsylvania - Upper Providence, Switzerland - Zug, UK - London - New Oxford Street Senior Global Marketing Director - Multiple Myeloma As Senior Global Marketing Director, you will lead global brand marketing for the relapsed / refractory Multiple Myeloma indications, working across functions and regions to shape strategy and deliver patient impact. You will partner with medical, access & insights colleagues alongside local co-create markets to build clear, evidence-led marketing plans. This role offers growth, visible impact, and the chance to help GSK unite science, technology and talent to get ahead of disease together. This role will suit marketers who thrive in dynamic environments, are comfortable with ambiguity, and who are motivated to drive performance with high impact for Multiple Myeloma. The selected individual will need to demonstrate high accountability for impact and strong track record of building new capabilities and developing innovative approaches to win in highly-competitive markets. Key responsibilities * Lead the development and execution of global marketing strategy for Multiple Myeloma relapsed / refractory Multiple Myeloma indications * Translate customer and patient insights into clear positioning, messaging, and multichannel campaigns. * Establish and track key performance indicators to measure commercial impact and inform rapid learning cycles. * Manage external agency and vendor partners to deliver high-quality, compliant marketing materials and initiatives. * Coach and develop team members and influence senior leaders to secure resources and alignment. * Ensure marketing plans comply with relevant regulations and internal policies while maintaining high ethical standards. * Drive launch readiness activities including market segmentation, customer journey mapping, and commercial enablement. * Collaborate in cross-functional planning with medical affairs, market access, insights, and commercial teams to align goals and tactics. Why You? Basic Qualification * Bachelor's degree in business, life sciences, or a related field. * Minimum 10 years of experience in the pharmaceutical or biotech industry. * Demonstrated experience leading product launches or major lifecycle campaigns. * Strong cross-functional collaboration skills in a matrix environment. * Proven ability to use data and insights to inform strategic decisions and measure outcomes. Preferred Qualification * Advanced degree (MBA, MPH, MSc, or related). * Prior experience leading a global launch in oncology or hematology. * Commercial Experience at the global or above-country (e.g. regional) level. * Track record of managing external agencies and vendor partnerships. * Strong financial acumen with experience in budget management and ROI assessments. * Excellent communication and presentation skills Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees. Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases - to impact health at scale. People and patients around the world count on the medicines and vaccines we make, so we're committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people. Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us at ************************ where you can also request a call. Please note should your inquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a Recruitment FAQ guide. Click the link where you will find answers to multiple questions we receive GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law. Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site. Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK's compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at *********************************
    $129k-192k yearly est. Auto-Apply 2d ago
  • Unique Opportunity for Digital Marketing Strategist

    Fia Nyc Employment Services 4.5company rating

    Marketing manager job in Allentown, PA

    Located in the heart of Lehigh Valley, PA, we work with companies across all industries, ranging from startups to the FORTUNE 500's, ensuring that you have access to a wide range of job openings. At FIA NYC, we believe that it's about building skills and gaining experience in a positive environment. Our job opportunities will allow you the opportunity to take a step that will further your career. Take a look at our job openings to begin your journey. Job Description Digital Marketing Strategist If you have an area of expertise in SEO, Content, Analytics, SEM, Paid Search or Email Marketing- these roles may be for you! Location: Allentown, PA These roles are in-office, Monday-Friday opportunities. Type of Role: Contract or Permanent The Strategist is responsible for coordinating and implementing digital marketing strategies for clients. The correct person will be goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills. This is a role that is interacting with clients as well as working closely with the company team to make sure that the goals of the client are achieved. Key Management Areas of Responsibility - Define requirements, tasks, and resources associated to digital marketing strategies - Manage and execute implementation of digital marketing strategies - Communication to clients, team, and management on strategy/project development, timelines, and results - Collaborate on client strategy and goal definition for success - Keep pace with SEO, search engine, social media and internet marketing industry trends and development - Contribution to the company blog and at least one social media community Professional Competencies - Passion for digital marketing strategies - Outstanding ability to think creatively, strategically and identify and resolve problems - Ability to foster strong client relationships at various levels - Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere - Ability to clearly and effectively articulate thoughts and points - High levels of integrity, autonomy, and self-motivation - Excellent analytical, organizational, project management and time management skills Professional Qualifications Skills & Qualifications - 3+ years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO), Analytics, Content or Email Marketing - Google Analytics Certification - Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process - Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc) - Experience working with CMS and building/administering content in multiple CMS environments - Knowledge of HTML/CSS and website administration - High-level proficiency in MS Excel, PowerPoint, and Word - Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools - Knowledge of PPC programs and optimizing data gathered from both organic and paid sources - BS/BA degree preferred Job Type: Full-time Salary: $40,000.00 to $60,000.00 /year Additional Information All your information will be kept confidential according to EEO guidelines.
    $40k-60k yearly 2d ago
  • Marketing Specialist

    Jobs for Humanity

    Marketing manager job in Lebanon, PA

    Kanz is a next-generation AI recruiting copilot and job marketplace tailored for Saudi Arabia. Through its streamlined platform, individuals can apply to local job opportunities with a single application, while employers harness intelligent matching tools to find the perfect fit. Job Description We are seeking a talented and innovative Marketing Specialist to join our dynamic team in Lebanon, United States. As a Marketing Specialist, you will play a crucial role in developing and implementing effective marketing strategies to promote our products and services, enhance brand awareness, and drive customer engagement. Develop and execute comprehensive marketing strategies aligned with company goals and objectives Conduct thorough market research to identify current trends and consumer behavior patterns Analyze data to assess the success of marketing initiatives and identify areas for improvement Create engaging content for various marketing channels, including social media, websites, and email campaigns Manage and optimize digital marketing campaigns across multiple platforms Collaborate with cross-functional teams to ensure consistent brand messaging and marketing effectiveness Monitor and report on key performance indicators (KPIs) to track marketing ROI Stay up-to-date with the latest marketing trends and technologies to implement innovative strategies Assist in the planning and execution of marketing events and promotional activities Contribute to the development of the overall marketing budget and ensure cost-effective resource allocation Qualifications Bachelor's degree in Marketing, Business, or a related field 3-5 years of experience in marketing, with a focus on digital marketing strategies Proven experience in developing and implementing successful marketing campaigns Strong proficiency in market research, data analysis, and consumer behavior analysis Excellent content creation skills across various platforms and formats Hands-on experience with digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush) Demonstrated project management skills with the ability to handle multiple projects simultaneously Strong analytical skills with the ability to translate data insights into actionable marketing strategies Excellent written and verbal communication skills, with the ability to present ideas effectively Proficiency in using social media platforms for marketing purposes Up-to-date knowledge of current marketing trends and best practices Strong organizational skills with attention to detail Ability to work collaboratively in a fast-paced, team-oriented environment Creative problem-solving skills and a proactive approach to challenges Additional Information All your information will be kept confidential according to EEO guidelines.
    $43k-67k yearly est. 60d+ ago
  • Marketing Specialist

    The Loughin Real Estate Group

    Marketing manager job in Pottstown, PA

    Job Description The Loughin Real Estate Group is seeking a hands-on Marketing Specialist to fully own and execute our company's marketing plan from beginning to end. This role is ideal for someone who has managed marketing inside a SMALL BUSINESS, thrives on structure and accountability, and understands how marketing directly supports our listings, clients, and business growth. This is not a partial or siloed role. You will be responsible for all team marketing efforts, including strategy, execution, systems, video production, social media management, listing marketing, lead generation support, and reporting. The Marketing Specialist is responsible for planning, executing, and optimizing the full marketing ecosystem for The Loughin Real Estate Group. You will manage all marketing channels, coordinate vendors, maintain brand consistency, and track performance to ensure your marketing efforts are driving measurable results. This is a highly execution-focused role requiring strong organization, attention to detail, and the ability to manage multiple initiatives simultaneously. Compensation $60,000 annually, based on experience Performance-based bonus opportunities Paid Time Off, 401k, Health Insurance Opportunity for growth as the team scales Compensation: $60,000 Responsibilities: Marketing Strategy & Ownership Own and execute the team's complete marketing strategy across print, digital, video, and social Build, document, and improve marketing systems, workflows, and timelines Manage marketing calendars, priorities, and budgets Ensure brand consistency across all marketing materials and platforms Create templates, processes, and repeatable marketing systems Video, Social Media & Content Lead all video marketing from planning through posting Create content outlines and scripts for video shoots Coordinate videography, editing, and publishing schedules Manage social media platforms, including Instagram, LinkedIn, Facebook, YouTube, TikTok, and Google Develop and execute monthly content calendars Monitor engagement and performance across platforms Listing & Transaction Marketing (Work with Transaction Coordinator to:) Manage all marketing associated with listings from pre-listing through closing Coordinate photography, videography, staging, signage, and print materials Prepare listing presentations, packets, feature sheets, flyers, and mailers Execute “Coming Soon,” active listing, and sold marketing campaigns Track listing marketing assets, signage, and lockboxes Prepare market reports and support listing communications Lead Generation, CRM & Campaigns (Work with Director of Lead Generation to:) Build and manage lead capture and nurture campaigns Execute email newsletters, drip campaigns, and follow-up marketing Administer CRM and marketing technology systems Track inbound leads, referrals, and marketing performance Support collaboration between marketing and lead generation efforts Reporting & Performance Tracking Track KPIs across marketing channels, listings, and lead sources Produce regular marketing and ROI reports Analyze performance data and adjust strategy as needed Ensure marketing efforts are results-driven and measurable Qualifications: The ideal candidate will have: Has 3-5+ years of marketing experience in a small business environment Has owned marketing from strategy through execution and reporting Has real estate marketing experience (preferred) Is highly organized, systems-oriented, and detail-focused Can manage multiple projects and deadlines simultaneously Has strong written and verbal communication skills Is proactive, accountable, and solutions-oriented Technical Experience Preferred: Social media platforms (Instagram, LinkedIn, Facebook, YouTube, TikTok) Video workflows and short-form content production Canva and marketing design tools Email marketing platforms and CRM systems (FUB) Google Workspace Analytics, reporting, and KPI tracking Paid ads, SEO, and Meta marketing funnels About Company The Loughin Real Estate Group is a results-driven real estate group based in Chester County, PA, focused on helping clients successfully buy, sell, and invest in residential and commercial properties. With a client-first approach, the team takes a comprehensive view of each transaction, aiming to understand individual needs and deliver exceptional service every step of the way. Known for deep local market knowledge, professionalism, and effective communication, the team's growth and reputation are built on satisfied clients and strong referral business.
    $60k yearly 15d ago
  • Global Marketing Director

    GSK

    Marketing manager job in Upper Providence, PA

    This role is for future hiring needs in 2025 Are you looking for a challenging commercial role that allows you to influence a broad range of global leaders and helping to shape regional marketing solutions? If so, this Product Brand Management Director role could be an exciting opportunity to consider. As a Product Brand Management Director, you will lead efforts to support the launch of medicines, including the development of national and International & region-specific launch plans, and the assessment and development of tools/solutions for providers and patients in key markets. This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following… • Develop national and International Launch Plans . • Develop and implement a tactical plan to address key strategic imperatives. • Partner with Local Operating Countries (LOCs) in mapping challenges and opportunities, and developing an equivalent process to support other LOCs in developing their own country specific solutions. • Finalise patient pathway, patient potential tower and define patient opportunity in initial Global Launch Plan. • Activate LOCs and support in the development of country level implementation plans pre-launch. • Develop appropriate metrics, Key Performance Indicators (KPIs) and launch readiness objectives to support implementation. • Manage direct report(s) to support implementation of broader tactical initiatives in the Treatment Global Launch Plan. Why you? Basic Qualifications: We are looking for professionals with these required skills to achieve our goals: Bachelors Degree in business or related discipline. Commercial operational experience in pharmaceutical industry at a Local Operating Country (LOC) and regional level. Demonstrated experience with commercial aspects of the drug development process through to launch. Experience managing direct reports. Preferred Qualifications: If you have the following characteristics, it would be a plus: Post Graduate Degree. Ability to utilize insights from key customers - patients, payers, providers - to drive key marketing decisions and forecasts. Experience leveraging organizational channels and influencing skills to facilitate successful project. Experience working on patient education and support strategies . Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees. Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology). Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at ************** (US Toll Free) or *************** (outside US). GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class. Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site. Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK's compliance to all federal and state US Transparency requirements. For more information, please visit GSK's Transparency Reporting For the Record site.
    $129k-192k yearly est. Auto-Apply 60d+ ago
  • Sales & Marketing Director

    Zimmerman Mulch Products

    Marketing manager job in Lebanon, PA

    About Our Company Our company's mission is simple: we bring beauty to the lives of others and enhance their environment thru the promotion of high-quality landscape materials. We make every encounter with us an excellent one. We are a small, close-knit team passionate about what we do and looking for a new leader to help us grow. The Role We are seeking a Sales & Marketing Director who will be the driving force behind our growth. This role is perfect for a leader who is just as comfortable talking with our team as they are with our customers. You will be responsible for leading our sales efforts, promoting our brand, and making sure every customer has a great experience. What You'll Do Develop and Lead Strategy: Create a clear sales and marketing strategy that aligns with our mission. This includes setting goals, planning campaigns, and making sure our efforts are always moving us forward. Lead our sales team: Help our salespeople set and reach their goals. Provide them with the coaching and support they need to be successful. Make our customers happy: Set a high standard for customer service and make sure our team is friendly, helpful, and knowledgeable. Stay ahead of the game: Keep up with the latest trends in our industry. Find new opportunities for us to grow and improve. Spread the word: Create a marketing plan to tell our story. Manage our social media, website, and other marketing efforts to attract new customers. Be a team player: Work closely with the entire company to make sure our sales and marketing efforts align with our mission. Who You Are At a minimum, you have some experience in sales or marketing. Ideally, you have a proven track record of developing and executing successful sales or marketing strategies. You are a leader who can inspire others. You are passionate about providing great customer service. You are a clear and confident communicator. You are excited about the landscaping industry and our mission. You are a problem-solver who can find creative ways to reach goals. Bonus qualifications- Have completed former sales training Prior experience in the landscape or construction industry. Experience in a small company environment Proficiency in CRM software What We Offer: A flexible, family friendly work schedule Team outings and events Paid Holidays and Vacations Competitive compensation Leadership Coaching and Growth Opportunities If you connect with the above points, are ready to make a real impact and are interested in a new challenge to help us grow, we'd love to hear from you. Ready to Join Our Growing Family?
    $85k-140k yearly est. 60d+ ago
  • Hotel Director of Sales & Marketing

    Extreme Hospitality Management LLC

    Marketing manager job in Coatesville, PA

    Job Description About the Role: We are seeking a high-energy, results-driven Director of Sales & Marketing to lead the sales efforts at our Courtyard by Marriott Philadelphia Coatesville Exton. This individual will be responsible for driving revenue growth, building key client relationships, and developing marketing strategies to increase occupancy, ADR, and RevPAR. The ideal candidate is a proactive leader with strong sales acumen, negotiation skills, and a passion for hospitality. Key Responsibilities: Sales & Business Development Develop and execute a strategic sales plan to drive revenue growth across all segments, including corporate, group, extended stay, and leisure travel. Identify and prospect new business opportunities to maximize hotel occupancy and revenue. Maintain and strengthen relationships with key corporate accounts, travel agencies, and local businesses. Solicit, negotiate, and secure group business, long-term stays, and corporate contracts. Represent the hotel at networking events, trade shows, and industry conferences to generate leads and increase brand awareness. Revenue & Market Strategy Collaborate with Revenue Strategy to develop pricing strategies that align with market demand and competitive positioning. Analyze STR reports, competitive data, and market trends to adjust sales strategies accordingly. Work with the General Manager and Hilton brand representatives to ensure sales strategies align with Homewood Suites brand standards. Develop and oversee sales performance goals to meet or exceed revenue targets. Marketing & Brand Awareness Create and execute a comprehensive marketing plan, including digital marketing, social media, email campaigns, and local partnerships to drive awareness and bookings. Collaborate with Hilton's brand marketing team to leverage corporate marketing initiatives. Oversee promotional campaigns, PR efforts, and advertising strategies to maximize exposure. Partner with local businesses, sports teams, and community organizations to develop cross-promotional opportunities. Team Leadership & Training Lead, mentor, and train the hotel sales team, ensuring a culture of high performance and accountability. Conduct weekly sales meetings to review performance, discuss goals, and strategize on upcoming business opportunities. Work closely with the front desk and operations teams to ensure seamless execution of sales commitments. Guest & Client Relationship Management Act as the primary contact for VIP guests, major corporate accounts, and group bookings. Address client concerns, ensuring exceptional service and customer satisfaction. Implement client appreciation programs to build loyalty and repeat business. Qualifications & Experience: Minimum 3 years of hotel sales experience, preferably within Marriott or similar hotels. Proven track record of meeting and exceeding sales goals. Strong understanding of hotel revenue strategy, market segmentation, and rate strategies. Experience using Marriott sales and revenue systems is preferred. Exceptional negotiation, presentation, and relationship-building skills. Ability to analyze market data and develop actionable sales strategies. Highly motivated, self-starter with a proactive and goal-oriented approach. Strong organizational and time management skills to handle multiple priorities. Benefits & Compensation: Competitive base salary + performance-based sales incentives. Health, dental, and vision insurance options. 401(k). Marriott employee travel discounts. Paid time off, holiday pay, and other benefits. Opportunities for career growth within Extreme Hospitality. Why Join Us? As Director of Sales & Marketing for our Courtyard by Marriott Philadelphia Coatesville Exton, you'll play a critical role in driving the hotel's success by securing business, building brand awareness, and delivering exceptional service. If you're a results-driven sales leader with a passion for hospitality, we invite you to apply and help take our property to the next level!
    $85k-140k yearly est. 22d ago

Learn more about marketing manager jobs

How much does a marketing manager earn in Reading, PA?

The average marketing manager in Reading, PA earns between $62,000 and $135,000 annually. This compares to the national average marketing manager range of $71,000 to $153,000.

Average marketing manager salary in Reading, PA

$92,000
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