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The differences between marketing production managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing production manager and a digital marketing manager. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $84,179 average annual salary of a marketing production manager.
The top three skills for a marketing production manager include digital marketing, email marketing and integrated marketing. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Marketing Production Manager | Digital Marketing Manager | |
| Yearly salary | $84,179 | $99,563 |
| Hourly rate | $40.47 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 163,660 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing production manager oversees a marketing department within an organization that produces websites, newspaper ads, television ads, radio messages or any other forms of media. The responsibilities of a marketing production manager include communicating the product's value to the potential market, training the sales staff, developing new marketing tools and campaigns, participating in the budgeting discussion for the marketing department, and assessing projects and resource requirements.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Marketing production managers and digital marketing managers have different pay scales, as shown below.
| Marketing Production Manager | Digital Marketing Manager | |
| Average salary | $84,179 | $99,563 |
| Salary range | Between $67,000 And $104,000 | Between $71,000 And $138,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | New Jersey |
| Best paying company | - | Conrad N. Hilton Foundation |
| Best paying industry | - | - |
There are a few differences between a marketing production manager and a digital marketing manager in terms of educational background:
| Marketing Production Manager | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing production managers' and digital marketing managers' demographics:
| Marketing Production Manager | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 51.8% Female, 48.2% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |