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Marketing production manager vs marketing executive

The differences between marketing production managers and marketing executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing production manager and a marketing executive. Additionally, a marketing production manager has an average salary of $84,179, which is higher than the $73,499 average annual salary of a marketing executive.

The top three skills for a marketing production manager include digital marketing, email marketing and integrated marketing. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.

Marketing production manager vs marketing executive overview

Marketing Production ManagerMarketing Executive
Yearly salary$84,179$73,499
Hourly rate$40.47$35.34
Growth rate10%10%
Number of jobs163,660145,040
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 70%
Average age3939
Years of experience1010

What does a marketing production manager do?

A marketing production manager oversees a marketing department within an organization that produces websites, newspaper ads, television ads, radio messages or any other forms of media. The responsibilities of a marketing production manager include communicating the product's value to the potential market, training the sales staff, developing new marketing tools and campaigns, participating in the budgeting discussion for the marketing department, and assessing projects and resource requirements.

What does a marketing executive do?

A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.

Marketing production manager vs marketing executive salary

Marketing production managers and marketing executives have different pay scales, as shown below.

Marketing Production ManagerMarketing Executive
Average salary$84,179$73,499
Salary rangeBetween $67,000 And $104,000Between $49,000 And $108,000
Highest paying City-San Francisco, CA
Highest paying state-Nevada
Best paying company-Microsoft
Best paying industry-Retail

Differences between marketing production manager and marketing executive education

There are a few differences between a marketing production manager and a marketing executive in terms of educational background:

Marketing Production ManagerMarketing Executive
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 70%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing production manager vs marketing executive demographics

Here are the differences between marketing production managers' and marketing executives' demographics:

Marketing Production ManagerMarketing Executive
Average age3939
Gender ratioMale, 51.8% Female, 48.2%Male, 47.2% Female, 52.8%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between marketing production manager and marketing executive duties and responsibilities

Marketing production manager example responsibilities.

  • Create timelines for all assign work and manage from initial concept and copywriting stages to the finished piece.
  • Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.
  • Create Internet mass mailers using HTML coding.
  • Produce emails from conception/design to HTML coding and deploy with through DoubleClick.
  • Serve as liaison and point of contact during external events at YouTube Los Angeles!
  • Project oversight include qualitative and quantitative data collection that ultimately substantiate the value of the new foaming platform against customer KPIs.
  • Show more

Marketing executive example responsibilities.

  • Develop marketing and promotional campaigns to achieve client-specific objectives and pitch via PowerPoint.
  • Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
  • Conduct sales calls to qualify, originate, and close SEO and social media packages for new clients.
  • Prepare market data relate to market potential for incorporation into PowerPoint presentation materials.
  • Design Facebook advertising and promotional offers with images/photos and informational videos; and schedule ad placements for key time periods.
  • Project oversight include qualitative and quantitative data collection that ultimately substantiate the value of the new foaming platform against customer KPIs.
  • Show more

Marketing production manager vs marketing executive skills

Common marketing production manager skills
  • Digital Marketing, 22%
  • Email Marketing, 14%
  • Integrated Marketing, 11%
  • Print Production, 7%
  • Vendor Relationships, 7%
  • Production Process, 3%
Common marketing executive skills
  • Digital Marketing, 11%
  • Marketing Campaigns, 9%
  • Product Development, 7%
  • Sales Strategies, 4%
  • SEO, 4%
  • Email Campaigns, 4%

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