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Marketing production manager vs social media manager

The differences between marketing production managers and social media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing production manager and a social media manager. Additionally, a marketing production manager has an average salary of $84,179, which is higher than the $70,287 average annual salary of a social media manager.

The top three skills for a marketing production manager include digital marketing, email marketing and integrated marketing. The most important skills for a social media manager are instagram, twitter, and digital marketing.

Marketing production manager vs social media manager overview

Marketing Production ManagerSocial Media Manager
Yearly salary$84,179$70,287
Hourly rate$40.47$33.79
Growth rate10%10%
Number of jobs163,660105,475
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 79%
Average age3939
Years of experience1010

What does a marketing production manager do?

A marketing production manager oversees a marketing department within an organization that produces websites, newspaper ads, television ads, radio messages or any other forms of media. The responsibilities of a marketing production manager include communicating the product's value to the potential market, training the sales staff, developing new marketing tools and campaigns, participating in the budgeting discussion for the marketing department, and assessing projects and resource requirements.

What does a social media manager do?

Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.

Marketing production manager vs social media manager salary

Marketing production managers and social media managers have different pay scales, as shown below.

Marketing Production ManagerSocial Media Manager
Average salary$84,179$70,287
Salary rangeBetween $67,000 And $104,000Between $50,000 And $98,000
Highest paying City-San Francisco, CA
Highest paying state-Washington
Best paying company-Microsoft
Best paying industry-Technology

Differences between marketing production manager and social media manager education

There are a few differences between a marketing production manager and a social media manager in terms of educational background:

Marketing Production ManagerSocial Media Manager
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 79%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing production manager vs social media manager demographics

Here are the differences between marketing production managers' and social media managers' demographics:

Marketing Production ManagerSocial Media Manager
Average age3939
Gender ratioMale, 51.8% Female, 48.2%Male, 38.9% Female, 61.1%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between marketing production manager and social media manager duties and responsibilities

Marketing production manager example responsibilities.

  • Create timelines for all assign work and manage from initial concept and copywriting stages to the finished piece.
  • Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.
  • Create Internet mass mailers using HTML coding.
  • Produce emails from conception/design to HTML coding and deploy with through DoubleClick.
  • Serve as liaison and point of contact during external events at YouTube Los Angeles!
  • Project oversight include qualitative and quantitative data collection that ultimately substantiate the value of the new foaming platform against customer KPIs.
  • Show more

Social media manager example responsibilities.

  • Manage Google Ticketmaster SEM accounts.
  • Used social media systems to schedule, manage, and curate content across various social media platforms.
  • Manage the development of multiple e-commerce websites, including gathering requirements for basic layout, design and content of websites.
  • Organize events for the public and manage the organization's branding through logo use, print materials and social media marketing.
  • Develop and lead Facebook strategy.
  • Manage the company Facebook page; promote inventory through Pinterest
  • Show more

Marketing production manager vs social media manager skills

Common marketing production manager skills
  • Digital Marketing, 22%
  • Email Marketing, 14%
  • Integrated Marketing, 11%
  • Print Production, 7%
  • Vendor Relationships, 7%
  • Production Process, 3%
Common social media manager skills
  • Instagram, 9%
  • Twitter, 7%
  • Digital Marketing, 6%
  • Social Media Marketing, 6%
  • Facebook Insights, 5%
  • Media Management, 5%

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