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Media consultant vs consultant

The differences between media consultants and consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media consultant and a consultant. Additionally, a consultant has an average salary of $78,912, which is higher than the $53,443 average annual salary of a media consultant.

The top three skills for a media consultant include website development, facebook and twitter. The most important skills for a consultant are customer service, strong analytical, and project management.

Media consultant vs consultant overview

Media ConsultantConsultant
Yearly salary$53,443$78,912
Hourly rate$25.69$37.94
Growth rate8%11%
Number of jobs28,768171,733
Job satisfaction-4
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 64%
Average age4244
Years of experience44

What does a media consultant do?

A media consultant is responsible for coordinating with different people and groups to boost brand awareness and promote the brand image to the public through media communication. Media consultants work closely with the marketing or public relations team to conduct press releases, develop media campaigns, and advise executives with their speech during interviews and other related public appearances. They may also handle social media platforms, analyzing the current trends to meet the public's demands and interests.

What does a consultant do?

Consultants are individuals who were tapped by a company or an organization to work on a specific activity, depending on their field of expertise. They act as guides for the organization in undertaking projects that are related to their field. Consultants would usually assist organizations in planning, often giving advice when the need arises. They would, at times, take the lead in activities that involve data gathering and interpretation of data gathering results so that they can provide solid recommendations on actions that the organization may undertake. They may also guide the organization in implementing any changes brought about by their consultancy and in evaluating the effectiveness of the changes.

Media consultant vs consultant salary

Media consultants and consultants have different pay scales, as shown below.

Media ConsultantConsultant
Average salary$53,443$78,912
Salary rangeBetween $32,000 And $89,000Between $58,000 And $107,000
Highest paying CityWashington, DCWashington, DC
Highest paying stateWashingtonNew Jersey
Best paying companyiHeartMediaL.E.K. Consulting
Best paying industry-Technology

Differences between media consultant and consultant education

There are a few differences between a media consultant and a consultant in terms of educational background:

Media ConsultantConsultant
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 64%
Most common majorCommunicationBusiness
Most common collegeNorthwestern UniversityNorthwestern University

Media consultant vs consultant demographics

Here are the differences between media consultants' and consultants' demographics:

Media ConsultantConsultant
Average age4244
Gender ratioMale, 50.3% Female, 49.7%Male, 58.4% Female, 41.6%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%Black or African American, 7.8% Unknown, 4.5% Hispanic or Latino, 8.7% Asian, 13.8% White, 65.0% American Indian and Alaska Native, 0.2%
LGBT Percentage12%12%

Differences between media consultant and consultant duties and responsibilities

Media consultant example responsibilities.

  • Manage accounts by proactive CRM to ensure performance of marketing plans, and annual account renewals.
  • Manage accurate sales forecasting utilizing SalesForce./CRM.
  • Design and manage clients' business Facebook page, develop online advertisement campaigns and execute direct mail campaigns.
  • Used SEO tactics to produce content that rank high in search engine results, growing traffic to clients' websites.
  • Create landing pages for PPC campaigns performance.
  • Improve SEO for hundreds of websites by double, triple and quadruple percentage points.
  • Show more

Consultant example responsibilities.

  • Lead IIS tuning to get the maximum through put.
  • Manage daily data operations and customer support for SaaS web application products in Linux.
  • Manage several contractors in the development and coding of DB2 interface programs, as well as modification of the package software.
  • Manage operational incidents and changes to consistently meet SLA compliance
  • Introduce Jenkins to help automate manual deployments to multiple environments.
  • Design and code windows service to automate NRA applications email distribution.
  • Show more

Media consultant vs consultant skills

Common media consultant skills
  • Website Development, 16%
  • Facebook, 10%
  • Twitter, 8%
  • Digital Products, 7%
  • Search Engine Optimization, 5%
  • Instagram, 5%
Common consultant skills
  • Customer Service, 10%
  • Strong Analytical, 7%
  • Project Management, 6%
  • C++, 5%
  • C #, 5%
  • Java, 5%

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