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The differences between media consultants and consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media consultant and a consultant. Additionally, a consultant has an average salary of $78,912, which is higher than the $53,443 average annual salary of a media consultant.
The top three skills for a media consultant include website development, facebook and twitter. The most important skills for a consultant are customer service, strong analytical, and project management.
| Media Consultant | Consultant | |
| Yearly salary | $53,443 | $78,912 |
| Hourly rate | $25.69 | $37.94 |
| Growth rate | 8% | 11% |
| Number of jobs | 28,768 | 171,733 |
| Job satisfaction | - | 4 |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 64% |
| Average age | 42 | 44 |
| Years of experience | 4 | 4 |
A media consultant is responsible for coordinating with different people and groups to boost brand awareness and promote the brand image to the public through media communication. Media consultants work closely with the marketing or public relations team to conduct press releases, develop media campaigns, and advise executives with their speech during interviews and other related public appearances. They may also handle social media platforms, analyzing the current trends to meet the public's demands and interests.
Consultants are individuals who were tapped by a company or an organization to work on a specific activity, depending on their field of expertise. They act as guides for the organization in undertaking projects that are related to their field. Consultants would usually assist organizations in planning, often giving advice when the need arises. They would, at times, take the lead in activities that involve data gathering and interpretation of data gathering results so that they can provide solid recommendations on actions that the organization may undertake. They may also guide the organization in implementing any changes brought about by their consultancy and in evaluating the effectiveness of the changes.
Media consultants and consultants have different pay scales, as shown below.
| Media Consultant | Consultant | |
| Average salary | $53,443 | $78,912 |
| Salary range | Between $32,000 And $89,000 | Between $58,000 And $107,000 |
| Highest paying City | Washington, DC | Washington, DC |
| Highest paying state | Washington | New Jersey |
| Best paying company | iHeartMedia | L.E.K. Consulting |
| Best paying industry | - | Technology |
There are a few differences between a media consultant and a consultant in terms of educational background:
| Media Consultant | Consultant | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 64% |
| Most common major | Communication | Business |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between media consultants' and consultants' demographics:
| Media Consultant | Consultant | |
| Average age | 42 | 44 |
| Gender ratio | Male, 50.3% Female, 49.7% | Male, 58.4% Female, 41.6% |
| Race ratio | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6% | Black or African American, 7.8% Unknown, 4.5% Hispanic or Latino, 8.7% Asian, 13.8% White, 65.0% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 12% | 12% |