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The differences between media consultants and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a media consultant, becoming a digital marketing consultant takes usually requires 4-6 years. Additionally, a digital marketing consultant has an average salary of $71,064, which is higher than the $53,443 average annual salary of a media consultant.
The top three skills for a media consultant include website development, facebook and twitter. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.
| Media Consultant | Digital Marketing Consultant | |
| Yearly salary | $53,443 | $71,064 |
| Hourly rate | $25.69 | $34.17 |
| Growth rate | 8% | 19% |
| Number of jobs | 28,768 | 99,520 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 76% |
| Average age | 42 | 37 |
| Years of experience | 4 | 6 |
A media consultant is responsible for coordinating with different people and groups to boost brand awareness and promote the brand image to the public through media communication. Media consultants work closely with the marketing or public relations team to conduct press releases, develop media campaigns, and advise executives with their speech during interviews and other related public appearances. They may also handle social media platforms, analyzing the current trends to meet the public's demands and interests.
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
Media consultants and digital marketing consultants have different pay scales, as shown below.
| Media Consultant | Digital Marketing Consultant | |
| Average salary | $53,443 | $71,064 |
| Salary range | Between $32,000 And $89,000 | Between $49,000 And $101,000 |
| Highest paying City | Washington, DC | Washington, DC |
| Highest paying state | Washington | New Jersey |
| Best paying company | iHeartMedia | Booz Allen Hamilton |
| Best paying industry | - | Manufacturing |
There are a few differences between a media consultant and a digital marketing consultant in terms of educational background:
| Media Consultant | Digital Marketing Consultant | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 76% |
| Most common major | Communication | Marketing |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between media consultants' and digital marketing consultants' demographics:
| Media Consultant | Digital Marketing Consultant | |
| Average age | 42 | 37 |
| Gender ratio | Male, 50.3% Female, 49.7% | Male, 58.0% Female, 42.0% |
| Race ratio | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 12% | 10% |