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Media consultant vs media manager

The differences between media consultants and media managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a media consultant, becoming a media manager takes usually requires 8-10 years. Additionally, a media manager has an average salary of $96,475, which is higher than the $53,443 average annual salary of a media consultant.

The top three skills for a media consultant include website development, facebook and twitter. The most important skills for a media manager are digital marketing, kpis, and media planning.

Media consultant vs media manager overview

Media ConsultantMedia Manager
Yearly salary$53,443$96,475
Hourly rate$25.69$46.38
Growth rate8%10%
Number of jobs28,768110,888
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 81%
Average age4239
Years of experience410

What does a media consultant do?

A media consultant is responsible for coordinating with different people and groups to boost brand awareness and promote the brand image to the public through media communication. Media consultants work closely with the marketing or public relations team to conduct press releases, develop media campaigns, and advise executives with their speech during interviews and other related public appearances. They may also handle social media platforms, analyzing the current trends to meet the public's demands and interests.

What does a media manager do?

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

Media consultant vs media manager salary

Media consultants and media managers have different pay scales, as shown below.

Media ConsultantMedia Manager
Average salary$53,443$96,475
Salary rangeBetween $32,000 And $89,000Between $66,000 And $140,000
Highest paying CityWashington, DCSan Francisco, CA
Highest paying stateWashingtonPennsylvania
Best paying companyiHeartMediaMeta
Best paying industry-Automotive

Differences between media consultant and media manager education

There are a few differences between a media consultant and a media manager in terms of educational background:

Media ConsultantMedia Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 81%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityUniversity of Georgia

Media consultant vs media manager demographics

Here are the differences between media consultants' and media managers' demographics:

Media ConsultantMedia Manager
Average age4239
Gender ratioMale, 50.3% Female, 49.7%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage12%10%

Differences between media consultant and media manager duties and responsibilities

Media consultant example responsibilities.

  • Manage accounts by proactive CRM to ensure performance of marketing plans, and annual account renewals.
  • Manage accurate sales forecasting utilizing SalesForce./CRM.
  • Design and manage clients' business Facebook page, develop online advertisement campaigns and execute direct mail campaigns.
  • Used SEO tactics to produce content that rank high in search engine results, growing traffic to clients' websites.
  • Create landing pages for PPC campaigns performance.
  • Improve SEO for hundreds of websites by double, triple and quadruple percentage points.
  • Show more

Media manager example responsibilities.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
  • Show more

Media consultant vs media manager skills

Common media consultant skills
  • Website Development, 16%
  • Facebook, 10%
  • Twitter, 8%
  • Digital Products, 7%
  • Search Engine Optimization, 5%
  • Instagram, 5%
Common media manager skills
  • Digital Marketing, 19%
  • KPIs, 5%
  • Media Planning, 4%
  • Media Management, 4%
  • PowerPoint, 4%
  • Google Analytics, 3%

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