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Media consultant vs media relations assistant

The differences between media consultants and media relations assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media consultant and a media relations assistant. Additionally, a media consultant has an average salary of $53,443, which is higher than the $45,450 average annual salary of a media relations assistant.

The top three skills for a media consultant include website development, facebook and twitter. The most important skills for a media relations assistant are press releases, athletics website, and press conferences.

Media consultant vs media relations assistant overview

Media ConsultantMedia Relations Assistant
Yearly salary$53,443$45,450
Hourly rate$25.69$21.85
Growth rate8%8%
Number of jobs28,76823,773
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 80%
Average age4242
Years of experience44

What does a media consultant do?

A media consultant is responsible for coordinating with different people and groups to boost brand awareness and promote the brand image to the public through media communication. Media consultants work closely with the marketing or public relations team to conduct press releases, develop media campaigns, and advise executives with their speech during interviews and other related public appearances. They may also handle social media platforms, analyzing the current trends to meet the public's demands and interests.

What does a media relations assistant do?

A media relations assistant is an entry-level media and public relation professional. They offer administrative support to a public relations department within an organization. They perform a number of tasks such as researching relevant trends and data that help with the company's PR campaign, helping create marketing materials, maintaining relationships with existing clients, and working to find new clients. They also have to keep accurate correspondence records and monitor social media accounts.

Media consultant vs media relations assistant salary

Media consultants and media relations assistants have different pay scales, as shown below.

Media ConsultantMedia Relations Assistant
Average salary$53,443$45,450
Salary rangeBetween $32,000 And $89,000Between $32,000 And $62,000
Highest paying CityWashington, DC-
Highest paying stateWashington-
Best paying companyiHeartMedia-
Best paying industry--

Differences between media consultant and media relations assistant education

There are a few differences between a media consultant and a media relations assistant in terms of educational background:

Media ConsultantMedia Relations Assistant
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 80%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Media consultant vs media relations assistant demographics

Here are the differences between media consultants' and media relations assistants' demographics:

Media ConsultantMedia Relations Assistant
Average age4242
Gender ratioMale, 50.3% Female, 49.7%Male, 41.8% Female, 58.2%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between media consultant and media relations assistant duties and responsibilities

Media consultant example responsibilities.

  • Manage accounts by proactive CRM to ensure performance of marketing plans, and annual account renewals.
  • Manage accurate sales forecasting utilizing SalesForce./CRM.
  • Design and manage clients' business Facebook page, develop online advertisement campaigns and execute direct mail campaigns.
  • Used SEO tactics to produce content that rank high in search engine results, growing traffic to clients' websites.
  • Create landing pages for PPC campaigns performance.
  • Improve SEO for hundreds of websites by double, triple and quadruple percentage points.
  • Show more

Media relations assistant example responsibilities.

  • Manage athletic contest statistics using various programs including Dakstats and other software.
  • Calculate statistics for basketball, soccer, volleyball and baseball to later be publish online.
  • Assist in developing PowerPoint presentations, including graphs and charts.
  • Experience with all Microsoft office products, Photoshop, and accounting software.
  • Travele with men's basketball, baseball, and to championship events.
  • Increase daily likes of official Facebook page (160k likes) by 300 percent in six months.
  • Show more

Media consultant vs media relations assistant skills

Common media consultant skills
  • Website Development, 16%
  • Facebook, 10%
  • Twitter, 8%
  • Digital Products, 7%
  • Search Engine Optimization, 5%
  • Instagram, 5%
Common media relations assistant skills
  • Press Releases, 17%
  • Athletics Website, 12%
  • Press Conferences, 4%
  • Alumni Events, 4%
  • NCAA, 4%
  • Twitter, 3%

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