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The differences between media consultants and public relations consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media consultant and a public relations consultant. Additionally, a media consultant has an average salary of $53,443, which is higher than the $50,333 average annual salary of a public relations consultant.
The top three skills for a media consultant include website development, facebook and twitter. The most important skills for a public relations consultant are press releases, web content, and strategic communications.
| Media Consultant | Public Relations Consultant | |
| Yearly salary | $53,443 | $50,333 |
| Hourly rate | $25.69 | $24.20 |
| Growth rate | 8% | 8% |
| Number of jobs | 28,768 | 27,882 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 81% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A media consultant is responsible for coordinating with different people and groups to boost brand awareness and promote the brand image to the public through media communication. Media consultants work closely with the marketing or public relations team to conduct press releases, develop media campaigns, and advise executives with their speech during interviews and other related public appearances. They may also handle social media platforms, analyzing the current trends to meet the public's demands and interests.
A public relations consultant represents an organization and is the company's way to communicate to the public their plans, decisions, and motivations. They both advertise and show the company's personality and create familiarity and trust. The public relations consultant's role is to create all the PR materials needed to accomplish these goals. It means writing press releases, online content, speeches, and also working with the marketing and advertising team to create copy that will evoke the interest of the public. The ultimate goal is to gain customers and thus increase sales.
Media consultants and public relations consultants have different pay scales, as shown below.
| Media Consultant | Public Relations Consultant | |
| Average salary | $53,443 | $50,333 |
| Salary range | Between $32,000 And $89,000 | Between $29,000 And $85,000 |
| Highest paying City | Washington, DC | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | iHeartMedia | AbbVie |
| Best paying industry | - | Media |
There are a few differences between a media consultant and a public relations consultant in terms of educational background:
| Media Consultant | Public Relations Consultant | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 81% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between media consultants' and public relations consultants' demographics:
| Media Consultant | Public Relations Consultant | |
| Average age | 42 | 42 |
| Gender ratio | Male, 50.3% Female, 49.7% | Male, 33.3% Female, 66.7% |
| Race ratio | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6% | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |