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Media consultant vs social media editor

The differences between media consultants and social media editors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media consultant and a social media editor. Additionally, a social media editor has an average salary of $53,943, which is higher than the $53,443 average annual salary of a media consultant.

The top three skills for a media consultant include website development, facebook and twitter. The most important skills for a social media editor are instagram, facebook, and twitter.

Media consultant vs social media editor overview

Media ConsultantSocial Media Editor
Yearly salary$53,443$53,943
Hourly rate$25.69$25.93
Growth rate8%-5%
Number of jobs28,76837,769
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 77%
Average age4244
Years of experience44

What does a media consultant do?

A media consultant is responsible for coordinating with different people and groups to boost brand awareness and promote the brand image to the public through media communication. Media consultants work closely with the marketing or public relations team to conduct press releases, develop media campaigns, and advise executives with their speech during interviews and other related public appearances. They may also handle social media platforms, analyzing the current trends to meet the public's demands and interests.

What does a social media editor do?

A social media editor is in charge of handling and maintaining the social media platforms of a company or brand, ensuring to produce and develop engaging content for a target audience. Their responsibilities often revolve around editing relevant content for posting, engaging with clients professionally and promptly, and addressing issues and concerns, resolving them according to a set of given responses. One must also coordinate with graphic designers and other writers, devise strategies to identify marketing opportunities, develop online campaigns, and keep abreast of the latest trends.

Media consultant vs social media editor salary

Media consultants and social media editors have different pay scales, as shown below.

Media ConsultantSocial Media Editor
Average salary$53,443$53,943
Salary rangeBetween $32,000 And $89,000Between $40,000 And $72,000
Highest paying CityWashington, DCStamford, CT
Highest paying stateWashingtonHawaii
Best paying companyiHeartMediaRE/MAX Realty One
Best paying industry-Technology

Differences between media consultant and social media editor education

There are a few differences between a media consultant and a social media editor in terms of educational background:

Media ConsultantSocial Media Editor
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 77%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityStanford University

Media consultant vs social media editor demographics

Here are the differences between media consultants' and social media editors' demographics:

Media ConsultantSocial Media Editor
Average age4244
Gender ratioMale, 50.3% Female, 49.7%Male, 41.2% Female, 58.8%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%Black or African American, 3.5% Unknown, 4.5% Hispanic or Latino, 7.8% Asian, 7.0% White, 76.9% American Indian and Alaska Native, 0.3%
LGBT Percentage12%12%

Differences between media consultant and social media editor duties and responsibilities

Media consultant example responsibilities.

  • Manage accounts by proactive CRM to ensure performance of marketing plans, and annual account renewals.
  • Manage accurate sales forecasting utilizing SalesForce./CRM.
  • Design and manage clients' business Facebook page, develop online advertisement campaigns and execute direct mail campaigns.
  • Used SEO tactics to produce content that rank high in search engine results, growing traffic to clients' websites.
  • Create landing pages for PPC campaigns performance.
  • Improve SEO for hundreds of websites by double, triple and quadruple percentage points.
  • Show more

Social media editor example responsibilities.

  • Manage editorial department by editing and publishing daily content for website and daily e-newsletter.
  • Improve the aesthetic look of the organization's twitter profile.
  • Involve proofreading, basic HTML coding and working on tight deadlines.
  • Take photos of dishes and post them on the restaurant's Instagram account.
  • Provide reports and metrics for social media, including SEO impact and consumer growth.
  • Advise other departments on how to improve the SEO and social sharing for their content.
  • Show more

Media consultant vs social media editor skills

Common media consultant skills
  • Website Development, 16%
  • Facebook, 10%
  • Twitter, 8%
  • Digital Products, 7%
  • Search Engine Optimization, 5%
  • Instagram, 5%
Common social media editor skills
  • Instagram, 12%
  • Facebook, 11%
  • Twitter, 10%
  • Social Platforms, 8%
  • Social Content, 4%
  • Video Content, 4%

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