Media marketing director vs brand director

The differences between media marketing directors and brand directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a media marketing director and a brand director. Additionally, a brand director has an average salary of $123,533, which is higher than the $77,904 average annual salary of a media marketing director.

The top three skills for a media marketing director include digital marketing, facebook and kpis. The most important skills for a brand director are brand strategy, brand marketing, and digital marketing.

Media marketing director vs brand director overview

	Media Marketing Director	Brand Director
Yearly salary	$77,904	$123,533
Hourly rate	$37.45	$59.39
Growth rate	10%	10%
Number of jobs	100,893	72,697
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

Media marketing director vs brand director salary

Media marketing directors and brand directors have different pay scales, as shown below.

	Media Marketing Director	Brand Director
Average salary	$77,904	$123,533
Salary range	Between $56,000 And $108,000	Between $92,000 And $165,000
Highest paying City	Providence, RI	Beaverton, OR
Highest paying state	Hawaii	Nevada
Best paying company	Avid	PayPal
Best paying industry	Media	Finance

Differences between media marketing director and brand director education

There are a few differences between a media marketing director and a brand director in terms of educational background:

	Media Marketing Director	Brand Director
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 76%
Most common major	Communication	Business
Most common college	University of Georgia	University of Georgia

Media marketing director vs brand director demographics

Here are the differences between media marketing directors' and brand directors' demographics:

	Media Marketing Director	Brand Director
Average age	39	39
Gender ratio	Male, 54.6% Female, 45.4%	Male, 54.1% Female, 45.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between media marketing director and brand director duties and responsibilities

Media marketing director example responsibilities.

Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Monitor all social media channels such as Facebook.
Maintain and enhance visibility of LBSA Facebook and tweeter accounts.
Optimize user experience to increase registration and purchase by analyzing key performance indicators and A/B testing results to refine acquisition funnel.
Direct and coordinate all media creation and output for non-profit mentoring and ministry organization.

Brand director example responsibilities.

Manage relationships with SEO consultants and all SEM vendors to ensure all participants are rowing the same way for maximum growth.
Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
Analyze Nielsen and research data to understand consumption trends and target consumer.
Maximize effectiveness and impact by harnessing data to drive predictive, consistent results, make better decisions and maximize ROI.
Measure, analyze and report to executive leadership on marketing programs and campaign performances against predetermine KPI s and ROI.
Launch CRM programs leveraging digital platforms that engage high net worth consumers in Russia and hard-to-reach trend-setters in the UK.

Media marketing director vs brand director skills

Common media marketing director skills

Digital Marketing, 18%
Facebook, 6%
KPIs, 5%
Media Planning, 5%
Marketing Campaigns, 5%
ROI, 5%

Common brand director skills

Brand Strategy, 10%
Brand Marketing, 9%
Digital Marketing, 8%
Brand Management, 8%
Integrated Marketing, 5%
Marketing Campaigns, 4%

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Media Marketing Director
Media Marketing Director vs Brand Director

Updated January 8, 2025

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