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Merchandising manager vs sales manager

The differences between merchandising managers and sales managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a merchandising manager, becoming a sales manager takes usually requires 6-8 years. Additionally, a merchandising manager has an average salary of $86,346, which is higher than the $73,952 average annual salary of a sales manager.

The top three skills for a merchandising manager include sales floor, POS and apparel. The most important skills for a sales manager are product knowledge, customer satisfaction, and sales performance.

Merchandising manager vs sales manager overview

Merchandising ManagerSales Manager
Yearly salary$86,346$73,952
Hourly rate$41.51$35.55
Growth rate10%5%
Number of jobs268,577119,066
Job satisfaction-5
Most common degreeBachelor's Degree, 65%Bachelor's Degree, 63%
Average age3946
Years of experience108

What does a merchandising manager do?

A merchandising manager is responsible for supervising stock inventories, retail pricing, and managing product displays by analyzing customer preferences through researching the current market trends that would improve the store's sales condition and achieve profitability goals. Merchandising managers negotiate with reliable third-party vendors, minimizing costs without compromising the quality of the products. They also assist with planning floor layouts for store visuals that would attract customers and marketing promotional offers and special discounts to increase more revenues.

What does a sales manager do?

Sales managers are responsible for leading the organization's sales team. They oversee the progress and performance of the whole team, set area assignments to team members, and set weekly or monthly quotas. Sales managers oversee training team members during onboarding and providing further coaching to help them achieve their goals. They manage the challenges that team members may meet and help mitigate any problems that come along the way. Sales managers also set the strategic direction of the sales team and follow through by ensuring that the team's activities are in line with the goals.

Merchandising manager vs sales manager salary

Merchandising managers and sales managers have different pay scales, as shown below.

Merchandising ManagerSales Manager
Average salary$86,346$73,952
Salary rangeBetween $64,000 And $116,000Between $42,000 And $129,000
Highest paying CityWoonsocket, RIJersey City, NJ
Highest paying stateRhode IslandNew Jersey
Best paying companyRokuCapgemini
Best paying industryRetail-

Differences between merchandising manager and sales manager education

There are a few differences between a merchandising manager and a sales manager in terms of educational background:

Merchandising ManagerSales Manager
Most common degreeBachelor's Degree, 65%Bachelor's Degree, 63%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Southern California

Merchandising manager vs sales manager demographics

Here are the differences between merchandising managers' and sales managers' demographics:

Merchandising ManagerSales Manager
Average age3946
Gender ratioMale, 47.7% Female, 52.3%Male, 68.7% Female, 31.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage10%7%

Differences between merchandising manager and sales manager duties and responsibilities

Merchandising manager example responsibilities.

  • Manage and plan ROI, CPC and bid management on external online shopping sites.
  • Manage hardware, plumbing, kitchen and bath, kitchen design, and night operations.
  • Create all marketing materials (paper/media), organize logistics of readings, manage financials.
  • Manage merchandising for lumber, building materials, paint, hardware, plumbing, electrical, and the garden department.
  • Lead website development committee, including RFP development, ROI analysis, marketing, brand-enhancement strategies, and back-end integration solutions.
  • Manage creative development and production of indirect channel POS fixtures creating brand consistency
  • Show more

Sales manager example responsibilities.

  • Achieve proficiency in multitasking by performing multiple duties and managing differing responsibilities periodically.
  • Manage discount contracts, write up of add-ons, renewals, transfers of equities.
  • Manage and support one of the largest portfolios within the division and the largest in the Americas.
  • Manage website, updating product listings, enhancing SEO positioning, and maintaining overall site appearance and functionality.
  • Launch and manage the Americas outsourcing lead generation and qualification process.
  • Set all promotional activity, introduce new items and manage distributors in select markets.
  • Show more

Merchandising manager vs sales manager skills

Common merchandising manager skills
  • Sales Floor, 10%
  • POS, 9%
  • Apparel, 7%
  • Pallets, 6%
  • Merchandise Presentation, 5%
  • Drive Sales, 5%
Common sales manager skills
  • Product Knowledge, 12%
  • Customer Satisfaction, 7%
  • Sales Performance, 6%
  • CRM, 5%
  • Sales Process, 4%
  • Work Ethic, 4%

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