National marketing manager vs marketing communications manager

Differences between national marketing manager and marketing communications manager duties and responsibilities

National marketing manager example responsibilities.

• Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
• Develop and recommend pricing and promotional strategies to increase POS revenues.
• Coordinate with internal vendors and partners to plan and execute retail marketing objectives that include sales support, POS execution.
• Develop and implement ROI measurements for all programs, and identify high-potential and low-actual markets to target future direct mailing efforts.
• Provide post-campaign analysis to determine ROI and future recommendations.
• Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
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Marketing communications manager example responsibilities.

• Manage enrollment advertising (print, digital, SEM, radio), marketing campaigns, and analytics reports.
• Manage company's Facebook page and develop social media strategy.
• Lead corporate rebranding and develop new core messaging to transition existing outdate business image.
• Point of contact for internal and external stakeholders to evaluate customer satisfaction while achieving internal KPIs.
• Manage email campaign calendar, produce and launch all email communications including audience segmentation, HTML and tracking/reporting.
• Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.
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