National marketing manager vs product marketing manager

The differences between national marketing managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a national marketing manager and a product marketing manager. Additionally, a national marketing manager has an average salary of $125,899, which is higher than the $112,220 average annual salary of a product marketing manager.

The top three skills for a national marketing manager include website content, product development and integrated marketing. The most important skills for a product marketing manager are digital marketing, product management, and project management.

National marketing manager vs product marketing manager overview

	National Marketing Manager	Product Marketing Manager
Yearly salary	$125,899	$112,220
Hourly rate	$60.53	$53.95
Growth rate	10%	10%
Number of jobs	97,359	166,047
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

National marketing manager vs product marketing manager salary

National marketing managers and product marketing managers have different pay scales, as shown below.

	National Marketing Manager	Product Marketing Manager
Average salary	$125,899	$112,220
Salary range	Between $74,000 And $212,000	Between $83,000 And $149,000
Highest paying City	-	San Bruno, CA
Highest paying state	-	California
Best paying company	-	Credit Karma
Best paying industry	-	Technology

Differences between national marketing manager and product marketing manager education

There are a few differences between a national marketing manager and a product marketing manager in terms of educational background:

	National Marketing Manager	Product Marketing Manager
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

National marketing manager vs product marketing manager demographics

Here are the differences between national marketing managers' and product marketing managers' demographics:

	National Marketing Manager	Product Marketing Manager
Average age	39	39
Gender ratio	Male, 59.7% Female, 40.3%	Male, 61.6% Female, 38.4%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between national marketing manager and product marketing manager duties and responsibilities

National marketing manager example responsibilities.

Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
Develop and recommend pricing and promotional strategies to increase POS revenues.
Coordinate with internal vendors and partners to plan and execute retail marketing objectives that include sales support, POS execution.
Develop and implement ROI measurements for all programs, and identify high-potential and low-actual markets to target future direct mailing efforts.
Provide post-campaign analysis to determine ROI and future recommendations.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.

Product marketing manager example responsibilities.

Manage IP and IPX VPN solutions, including definition of next generation ipsec-base products.
Manage execution of retail signage (POS) and cross promotions for grocery partners.
Lead a global team representing the commercial interests of the Americas, Europe and Asia.
Define, design and manage next generation intranet product incorporating HTML, CGI, and JAVA.
Define the product and manage the development of a line of switch mode power supplies for the PC & general market.
Lead product development and business development of emerging mobile and cloud solutions.

National marketing manager vs product marketing manager skills

Common national marketing manager skills

Website Content, 9%
Product Development, 8%
Integrated Marketing, 7%
Digital Marketing, 7%
Marketing Campaigns, 7%
B2B Marketing, 6%

Common product marketing manager skills

Digital Marketing, 7%
Product Management, 7%
Project Management, 6%
Marketing Campaigns, 5%
Market Research, 4%
B2B Marketing, 4%

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National Marketing Manager
National Marketing Manager vs Product Marketing Manager

Updated January 8, 2025

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