National marketing manager vs senior manager of marketing

Differences between national marketing manager and senior manager of marketing duties and responsibilities

National marketing manager example responsibilities.

• Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
• Develop and recommend pricing and promotional strategies to increase POS revenues.
• Coordinate with internal vendors and partners to plan and execute retail marketing objectives that include sales support, POS execution.
• Develop and implement ROI measurements for all programs, and identify high-potential and low-actual markets to target future direct mailing efforts.
• Provide post-campaign analysis to determine ROI and future recommendations.
• Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
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Senior manager of marketing example responsibilities.

• Manage internal POS inventories to ensure accuracy of items receive and stock levels.
• Recruit by Sr. VP to manage all marketing aspects of a major output product.
• Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
• Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
• Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
• Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.
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