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The differences between planning directors and assistant marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a planning director and an assistant marketing director. Additionally, a planning director has an average salary of $131,978, which is higher than the $55,415 average annual salary of an assistant marketing director.
The top three skills for a planning director include project management, financial analysis and business planning. The most important skills for an assistant marketing director are digital marketing, marketing campaigns, and graphic design.
| Planning Director | Assistant Marketing Director | |
| Yearly salary | $131,978 | $55,415 |
| Hourly rate | $63.45 | $26.64 |
| Growth rate | 10% | 10% |
| Number of jobs | 51,861 | 94,447 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 74% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Planning Directors are members of the executive team or the top management of a company. They oversee the company's plans and the strategies involved in reaching company goals. They manage the resources of the company by reviewing the budget and by overseeing human resources activities. They ensure that the company works toward its goals and that the company follows through with its plans. That being said, Planning Directors do not necessarily police the company's actions, especially if it deviates from the original plans. Instead, they steer the company towards the fulfillment of such plans. If the plan is no longer viable, they should be flexible enough to pursue new plans to achieve their goals still.
An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.
Planning directors and assistant marketing directors have different pay scales, as shown below.
| Planning Director | Assistant Marketing Director | |
| Average salary | $131,978 | $55,415 |
| Salary range | Between $90,000 And $192,000 | Between $35,000 And $86,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | New York | California |
| Best paying company | Exelixis | Moody's |
| Best paying industry | Professional | - |
There are a few differences between a planning director and an assistant marketing director in terms of educational background:
| Planning Director | Assistant Marketing Director | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 74% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between planning directors' and assistant marketing directors' demographics:
| Planning Director | Assistant Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.7% Female, 33.3% | Male, 39.7% Female, 60.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |