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The differences between product brand managers and product owners can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product brand manager and a product owner. Additionally, a product brand manager has an average salary of $119,364, which is higher than the $97,070 average annual salary of a product owner.
The top three skills for a product brand manager include brand management, market research and digital marketing. The most important skills for a product owner are user stories, acceptance criteria, and product backlog.
| Product Brand Manager | Product Owner | |
| Yearly salary | $119,364 | $97,070 |
| Hourly rate | $57.39 | $46.67 |
| Growth rate | 10% | 10% |
| Number of jobs | 117,370 | 129,990 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 67% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Product Brand Manager is a person that focuses on conceptualizing brand designs for specific products and services of a company. The product brand manager also develops its vision, advocacy, style, and character to the customer. Through good brand designs, a company will have a lingering identity in the market. The Product Brand Manager determines this identity by outlining its primary focus, the target audience, and the type of product or service provided.
Product owners are at the forefront of an organization's development cycle. They have various duties and responsibilities, which include ensuring that the value of products created by the development team is maximized, creating a vision and defining the goals for development projects, and working closely with all stakeholders. As the product owner, you are responsible for ensuring that the development team maintains a consistent vision and overseeing the product backlog. You are also expected to supervise the actual product development stages and anticipate the needs of clients.
Product brand managers and product owners have different pay scales, as shown below.
| Product Brand Manager | Product Owner | |
| Average salary | $119,364 | $97,070 |
| Salary range | Between $88,000 And $161,000 | Between $71,000 And $130,000 |
| Highest paying City | Boston, MA | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Dermalogica | ORIX USA |
| Best paying industry | Start-up | Manufacturing |
There are a few differences between a product brand manager and a product owner in terms of educational background:
| Product Brand Manager | Product Owner | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 67% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product brand managers' and product owners' demographics:
| Product Brand Manager | Product Owner | |
| Average age | 39 | 39 |
| Gender ratio | Male, 51.5% Female, 48.5% | Male, 64.3% Female, 35.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |