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The differences between product marketing analysts and market research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a product marketing analyst and a market research analyst. Additionally, a product marketing analyst has an average salary of $77,349, which is higher than the $51,688 average annual salary of a market research analyst.
The top three skills for a product marketing analyst include product line, marketing campaigns and competitive intelligence. The most important skills for a market research analyst are powerpoint, data analysis, and SPSS.
| Product Marketing Analyst | Market Research Analyst | |
| Yearly salary | $77,349 | $51,688 |
| Hourly rate | $37.19 | $24.85 |
| Growth rate | 19% | 19% |
| Number of jobs | 150,314 | 71,240 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 72% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A product marketing analyst is responsible for analyzing marketing strategies to promote specific company products and services to the target market by developing digital content and promotional materials. Product marketing analysts evaluate the product's sales conditions and provide in-depth analysis to recommend strategic techniques for customers' brand awareness. They also identify business opportunities to meet consumer demands and public interests, attracting potential clients, and negotiating business partnerships. A product marketing analyst must have excellent communication and organizational skills, especially on coordinating with the clients for their specifications and requirements and adjusting plans according to their budget limitations and goals.
A market research analyst is an individual who studies the market conditions so that he/she or she can examine the potential sales of an organization's product or service. Market research analysts are required to devise and evaluate methods for collecting data such as surveys, focus groups, and opinion polls. They must interpret the data they have collected and presented their findings to executives and clients to help them make better-informed decisions. Market research analysts are also required to create visuals of industry trends and competitors so the company can predict how it fares in the marketplace.
Product marketing analysts and market research analysts have different pay scales, as shown below.
| Product Marketing Analyst | Market Research Analyst | |
| Average salary | $77,349 | $51,688 |
| Salary range | Between $55,000 And $108,000 | Between $36,000 And $73,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Delaware |
| Best paying company | Meta | Imply |
| Best paying industry | Start-up | Technology |
There are a few differences between a product marketing analyst and a market research analyst in terms of educational background:
| Product Marketing Analyst | Market Research Analyst | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing analysts' and market research analysts' demographics:
| Product Marketing Analyst | Market Research Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 52.0% Female, 48.0% | Male, 51.2% Female, 48.8% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.7% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |