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The differences between product specialists and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a product specialist and a digital marketing specialist. Additionally, a product specialist has an average salary of $85,932, which is higher than the $60,359 average annual salary of a digital marketing specialist.
The top three skills for a product specialist include customer service, product knowledge and sales floor. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Product Specialist | Digital Marketing Specialist | |
| Yearly salary | $85,932 | $60,359 |
| Hourly rate | $41.31 | $29.02 |
| Growth rate | 19% | 19% |
| Number of jobs | 103,863 | 94,029 |
| Job satisfaction | 5 | - |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A product specialist is required to have excellent knowledge about a product and work with a business unit to ensure excellent product delivery. Product specialists perform product demonstrations to customers and other stakeholders and assist in their promotions and product releases. To gain increased revenue, product specialists must be able to identify new market opportunities. They are required to conduct product and sales training for the marketing team. They must also provide reports about their product-related activities to the management.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Product specialists and digital marketing specialists have different pay scales, as shown below.
| Product Specialist | Digital Marketing Specialist | |
| Average salary | $85,932 | $60,359 |
| Salary range | Between $56,000 And $130,000 | Between $44,000 And $81,000 |
| Highest paying City | San Bruno, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | ByteDance | Meta |
| Best paying industry | Technology | Finance |
There are a few differences between a product specialist and a digital marketing specialist in terms of educational background:
| Product Specialist | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product specialists' and digital marketing specialists' demographics:
| Product Specialist | Digital Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 59.8% Female, 40.2% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.6% White, 66.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |