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Regional branch manager vs regional marketing manager

The differences between regional branch managers and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a regional branch manager, becoming a regional marketing manager takes usually requires 8-10 years. Additionally, a regional marketing manager has an average salary of $85,217, which is higher than the $83,139 average annual salary of a regional branch manager.

The top three skills for a regional branch manager include strategic partnerships, human resources and customer service. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Regional branch manager vs regional marketing manager overview

Regional Branch ManagerRegional Marketing Manager
Yearly salary$83,139$85,217
Hourly rate$39.97$40.97
Growth rate5%10%
Number of jobs338,650115,987
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 78%
Average age4639
Years of experience810

Regional branch manager vs regional marketing manager salary

Regional branch managers and regional marketing managers have different pay scales, as shown below.

Regional Branch ManagerRegional Marketing Manager
Average salary$83,139$85,217
Salary rangeBetween $54,000 And $127,000Between $62,000 And $116,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-AbbVie
Best paying industry-Construction

Differences between regional branch manager and regional marketing manager education

There are a few differences between a regional branch manager and a regional marketing manager in terms of educational background:

Regional Branch ManagerRegional Marketing Manager
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Georgia

Regional branch manager vs regional marketing manager demographics

Here are the differences between regional branch managers' and regional marketing managers' demographics:

Regional Branch ManagerRegional Marketing Manager
Average age4639
Gender ratioMale, 74.3% Female, 25.7%Male, 54.5% Female, 45.5%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage7%10%

Differences between regional branch manager and regional marketing manager duties and responsibilities

Regional branch manager example responsibilities.

  • Manage a team of 5 internal recruiters and manage the external payroll of over 200+ employees.
  • Serve as managed market liaison to assign accounts with responsibilities of executing on medical objectives specific to organize healthcare market.
  • Formulate policies and budgets, addressed customer and employee satisfaction issues, and handle all payroll management and quality management tasks.
  • Negotiate competitive contracts with providers with minimal membership leverage, developing a viable network for commercial, Medicare and Medicaid sales.
  • Conduct weekly seminars on recruiting new members and competitive lenders.

Regional marketing manager example responsibilities.

  • Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
  • Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
  • Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Develop promotions which heighten brand awareness and maximize ROI.
  • Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
  • Show more

Regional branch manager vs regional marketing manager skills

Common regional branch manager skills
  • Strategic Partnerships, 16%
  • Human Resources, 11%
  • Customer Service, 9%
  • Branch Management, 8%
  • Business Development, 6%
  • Local Businesses, 6%
Common regional marketing manager skills
  • Digital Marketing, 15%
  • Integrated Marketing, 6%
  • Marketing Campaigns, 5%
  • Project Management, 5%
  • ROI, 5%
  • Lead Generation, 4%

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