Post job

Regional marketing manager vs manager, field marketing

The differences between regional marketing managers and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a regional marketing manager and a manager, field marketing. Additionally, a manager, field marketing has an average salary of $93,296, which is higher than the $85,217 average annual salary of a regional marketing manager.

The top three skills for a regional marketing manager include digital marketing, integrated marketing and marketing campaigns. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.

Regional marketing manager vs manager, field marketing overview

Regional Marketing ManagerManager, Field Marketing
Yearly salary$85,217$93,296
Hourly rate$40.97$44.85
Growth rate10%10%
Number of jobs115,987174,371
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 82%
Average age3939
Years of experience1010

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

What does a manager, field marketing do?

A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.

Regional marketing manager vs manager, field marketing salary

Regional marketing managers and managers, field marketing have different pay scales, as shown below.

Regional Marketing ManagerManager, Field Marketing
Average salary$85,217$93,296
Salary rangeBetween $62,000 And $116,000Between $68,000 And $127,000
Highest paying CitySan Francisco, CACarson City, NV
Highest paying stateCaliforniaNevada
Best paying companyAbbVieGoogle
Best paying industryConstructionTechnology

Differences between regional marketing manager and manager, field marketing education

There are a few differences between a regional marketing manager and a manager, field marketing in terms of educational background:

Regional Marketing ManagerManager, Field Marketing
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 82%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Regional marketing manager vs manager, field marketing demographics

Here are the differences between regional marketing managers' and managers, field marketing' demographics:

Regional Marketing ManagerManager, Field Marketing
Average age3939
Gender ratioMale, 54.5% Female, 45.5%Male, 47.1% Female, 52.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between regional marketing manager and manager, field marketing duties and responsibilities

Regional marketing manager example responsibilities.

  • Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
  • Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
  • Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Develop promotions which heighten brand awareness and maximize ROI.
  • Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
  • Show more

Manager, field marketing example responsibilities.

  • Lead development and deployment of national programs, campaigns, curriculum, e-mail marketing and CRM platforms.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Design and publish weekly PowerPoint review deck to senior regional leadership and global leadership teams.
  • Serve in marketing support role for Alcatel-Lucent products, solutions and services for Americas' region.
  • Coordinate product launch including all elements from background pictures, specification changes, and PowerPoint presentation.
  • Track and report against MDF spend/promotional campaign effectiveness and update monthly metric tracking/reports.
  • Show more

Regional marketing manager vs manager, field marketing skills

Common regional marketing manager skills
  • Digital Marketing, 15%
  • Integrated Marketing, 6%
  • Marketing Campaigns, 5%
  • Project Management, 5%
  • ROI, 5%
  • Lead Generation, 4%
Common manager, field marketing skills
  • Digital Marketing, 9%
  • Integrated Marketing, 8%
  • Project Management, 5%
  • Salesforce, 5%
  • ROI, 5%
  • Marketing Campaigns, 4%

Browse executive management jobs