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The differences between regional marketing managers and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a regional marketing manager and a manager, field marketing. Additionally, a manager, field marketing has an average salary of $93,296, which is higher than the $85,217 average annual salary of a regional marketing manager.
The top three skills for a regional marketing manager include digital marketing, integrated marketing and marketing campaigns. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.
| Regional Marketing Manager | Manager, Field Marketing | |
| Yearly salary | $85,217 | $93,296 |
| Hourly rate | $40.97 | $44.85 |
| Growth rate | 10% | 10% |
| Number of jobs | 115,987 | 174,371 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 82% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
Regional marketing managers and managers, field marketing have different pay scales, as shown below.
| Regional Marketing Manager | Manager, Field Marketing | |
| Average salary | $85,217 | $93,296 |
| Salary range | Between $62,000 And $116,000 | Between $68,000 And $127,000 |
| Highest paying City | San Francisco, CA | Carson City, NV |
| Highest paying state | California | Nevada |
| Best paying company | AbbVie | |
| Best paying industry | Construction | Technology |
There are a few differences between a regional marketing manager and a manager, field marketing in terms of educational background:
| Regional Marketing Manager | Manager, Field Marketing | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 82% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between regional marketing managers' and managers, field marketing' demographics:
| Regional Marketing Manager | Manager, Field Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 54.5% Female, 45.5% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |